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Communication 1-oh-1
Essay/Research Paper/WebPage |
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| Quality of Writing | 4 (Excellent) | 3 (Acceptable) | 2 (Average) | 0 (Unacceptable) |
| Message Substance | Provides complete, accurate, and relevant information, based firmly on extensive and careful research | Provides partially complete, accurate and relevant information, based at least partly on research | Provides basic information, some of which may be incorrect and/or irrelevant; based on minimal research | Lacking information and/or information is inaccurate and irrelevant, needing much more research |
| Level of Analysis |
All ideas are author's own, well chosen words.
Demonstrates in-depth understanding and insight into the the nature of the issue through careful analysis and reflection. Ideas are developed and expressed fully and clearly using many appropriate examples, reasons, details, or explanations. a comprehensive grasp of the subject matter is demonstrated, including an in-depth understanding of the relevant concepts, theories, and issues related to the topic addressed |
The author makes a solid effort to translate the ideas of others into her or his own words Demonstrates a general understanding of or the topic or issue. Ideas are generally expressed clearly through adequate use of examples, reasons, details, or explanations.
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Work copied from another source needs to be replaced with the author's own words.
Demonstrates some understanding of the topic, but with limited analysis and reflection. Ideas need to be expressed more clearly with more use of examples, reasons, details, and explanations.
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Demonstrates little understanding of the topic. Ideas need to be expressed clearly, and supported by examples, reasons, details, and explanations. The paper needs to include deeper interpretation and analysis of the material. The level of analysis is rather thin (like deli ham).
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| Organization-From and Structure |
High level of unity and coherence at both paper and paragraph level.
Organizational devices such as paragraphs, sections, chapters, and transitions have been used effectively. Each paragraph asked and answered a question (what, why and how)
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Unity and coherence as the paper level.
Organizational devices such as paragraphs, sections, chapters, needs to be strengthened
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Lack of unity and coherence is interfering with effective communication of
the author's ideas There are problems with organizational devices such as paragraphs, sections, chapters, and transitions. Many one, two and three sentence paragraphs which constrain idea development and well developed argument.
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The
ideas contained in the paper are scattered on divergent fronts.
Undisciplined stream of consciousnesses Little or no effort to frame or structure message is a unified and coherent manner. The paper needs to be greatly expanded and/or improved, using organizational devices such as paragraphs, sections, chapters, and transitions.
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| Writing Style |
With minor exceptions, grammar, punctuation, spelling, and capitalization
are correct.
Meaning is communicated clearly and concretely Writing is intelligible to the native reader. |
There are several errors in grammar, punctuation, spelling, and/or
capitalization
Some ambiguity but writing is generally clear, concrete, and intelligible to the naive reader. |
There are numerous errors in grammar, punctuation, spelling, and/or
capitalization.
Writing style is interfering with intelligibility and comprehendible
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Way
too many grammatical errors to read.
Need to enhance proof-reading skills. Writing style prevents intelligibility and is not comprehendible Writers appears to have cut and paste ideas from the Internet with little or no attempt to organized, synthesize, or evaluate ideas. Writer is unable to communicate ideas in a way that is intelligible to a naive reader. |
| References | A
wide variety of references are accurately documented in APA format.
Writer used no more than two Internet sources. |
The
reference section identifies an adequate number of resources, but not all
are in APA format.
Writer used more than two Internet sources. |
The
reference section identifies an inadequate number of resources, most are not
in APA format.
Writer used more than three Interned sources. |
The
reference section is not in APA format and is woefully inadequate in
providing references.
Entirely dependent on Internet resources which failed to furnish adequate context. |
| Overall |
Well-written research paper
Pride in work is evident. |
Well-written research paper with small errors.
Reader may need further amplification and argument. Writer tried hard to produce good work. |
Probably not proofed. Looks like it was written in a hurry with only an
average amount of thought.
Level of analysis and nature of the argument need strengthening. Minimal effort. |
Why
bother?
Don't give to anybody to read. "In writing and in life, it is not failure but low aim which is crime."
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| Uses of Visual Imagery | appropriate images enhance the site’s content and visual appeal, but without slowing document loading unduly; unnecessary images have been avoided; | Includes the required number of visual images | Includes a minimal number of visual images, which do little to enhance the substance of the message | Writer did not use visual images to enhance the visual style of the message |
| Message Style | instructional design incorporates elements that enhance the site's attractiveness, reader interest, and learning; graphic design or interactive elements engage the learner and demonstrate creativity and sound aesthetic judgment; however, form serves substance: irrelevant or gimmicky elements have been avoided | Site makes use of video, audio, and animated images. | Site makes use of visual images. | Essay is straight text, does not make use of multi-media |
| Mechanics | web documents are free of spelling, grammatical, and other mechanical errors (Since the class is "going public" on this assignment, there will be "zero tolerance" for such errors.) |
May contain a few errors, which may annoy the reader but not impede understanding.
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Usually contains several mechanical errors, which may temporarily confuse the reader but not impede the overall understanding.
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Usually contains either many mechanical errors or a few important errors that block the reader's understanding and ability to see connections between thoughts.
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| Navigation, Organization | internal linkages connect
individual web pages within the web site in a logical, easily navigated
pattern
individual web pages are not overly dependent on the pages before and after, above and below them in the structure; readers can enter the web site at any page and still understand the content at that point
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internal linkages connect
individual web pages within the web site in a logical, easily navigated
pattern
Navigation neither enhances or detracts from understanding the substance of ideas.
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Web
is relatively unified and coherent Some loss of continuity from page to page. readers can not really enter the web site at any page and still understand the content at that point
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Organization and structure of the web page lack unity and coherence. Navigation is confusing, illogical, and no effort has been devoted to created an organized and logical web page. |
| Command of Hypertext - Use of Hyperlinks |
instructional design takes full advantage of hypertext links to enhance
learning: linear material is presented linearly, but non-linear material
uses lateral and vertical linkages to allow readers to direct their own
learning external linkages connect the web site to other relevant sites; but trivial and irrelevant linkages have been avoided; external linkages are thoroughly annotated so reader can decide whether linked site is likely to be of interest without having to jump there to discover their content
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Includes the required number of hyperlinks to remote web sites | Includes a minimal number of hyperlinks to remote web sites | Writer did not use hyperlinks to augment the learning experience of the learner |