1. Skill Set - Initiating, Building and Managing Relationships 
 
 Listening
 Empathy
 Preventing and Managing Conflict

Establishing and Initiating Relationships/Rapport

Managing/Monitoring Nonverbal (Telephone)

Building and maintaining relationships

Disclosing

Building trust

 Empathy (Understand the feeling state of others)
 Comforting (Buffering distressed or damaged feelings)

Conversing

 
2. Skill Set -Exerting Influence – Managing Beliefs and Behaviors
 
 Motivating individuals & groups 
 Raising funds 
 Persuading 
 Selling (things and ideas) 
  Settling disputes 
  Encouraging 
  Promoting 
 Publicizing
 
3. Skill Set - Written Communication 
 
 Expressing ideas 
 Construct clear and concrete prose 
  Translating 
 Types of Writing
  News writing (writing in a concise, to-the-point manner; using inverted pyramid)
  Feature writing (writing with more description, depth)
 Effective and appropriate use of electronic mail
 Editing (Putting knowledge of grammar and style into action)
  Spelling
  Vocabulary
 
4. Skill Set - Teaching & Counseling 
 
 Explaining 
 Advising 
 Inspiring 
 Listening 
 Demonstrating 
 Training 
 Instructing 
 Encouraging 
 Leading groups 

Program planning

Counseling,

Guiding

Listening

Leading

Coordinating,

Teaching/Training

Program planning/development

 
5. Skill Set - Learning
  
 Analyzing 
  Listening 
  Synthesizing 
 Applying
 Organizing
 Evaluating
 Comprehending
 Reading
 Questioning 
  Ability to learn quickly
  Grasping client business and nature of market place
 
 
6. Skill Set - Creativity
 
 Aesthetic awareness 
 Expressive 
 Good spatial sense 
 Imaginative 
 Making things 
 Appreciating & creating beauty 
 Visualizing abstract ideas 
 Performing 
 Designing web pages 
 Intuitive 
 Developing new Ideas 
 Judging effectively 
 Original thinking 
 owing foresight 
 Innovative 
 Experimental 
 Imaginative 

Idea creation,

Painting / Drawing

Designing,

Color coordination

Remodeling

Acting,

Spatial relations

Performing arts

  Developing 
 Creative Design
  Page layout
  Photography
 
 
7. Skill Set – Quantitative
 
   Compute basic statistics (central tendency, correlation)
   Numbers 
  Counting and computing
   Budgeting
   Estimating and appraising 
 
 
 
 
 
 
 
 
 
8. Skill Set - Hands-On 
 
 Installing 
 Using tools 
 Constructing 
 Preparing 
 Handling 
 Designing 
 Producing 
 Driving ability (promotional drives)
 Maintenance equipment
 Lifting (equipment)
 Manipulating machines (running sound boards)
 
 
9. Skill Set – Administering, Managing, and Supervising
 
 Managing-Administering
 
 Evaluating 
 Goal-Setting 
 Delegating 
 Prioritizing 
 Planning 
 Follow-through 
 Budgeting

Planning

Organizing

Scheduling, Assigning/Delegating,

Directing, Interviewing/Hiring

Analyzing & evaluating

Time management,

Negotiating strategies,

Problem solving

Program development,

 Decision-making
 

Supervising

Instructing,

Organizing (people, data, things)

Delegating responsibilities, Negotiating

Evaluating people and data,

Problem solving

Implementing,

Researching,

Adapting Coordinating,

Flexibility

Decision-making

Staffing

Assigning

Scheduling

 
 
 
 
 
 
 
 
10. Skill Set - Exerting Leadership
 
 Motivating others 
 Self-starting 
 Working without supervision 
  Running effective meetings 
 Identifying and solving problems 
 Adapting to new situations 
 Accepting responsibility 
 Making decisions 
 Team building 
 Presenting/Speaking
 Generating Enthusiasm
 
 
11. Skill Set – Information Management
 
 Idea Generation
 Generating story ideas
 Invention
 
   Eliciting Information
  Gathering information
  Interviewing
   Note-taking
   Questioning
  Integrating
  Listening (attentive to detail)
 
   Retrieving Information
   Researching
   Navigation and Search (Internet)
 
   Organizing Information
  Synthesizing 
   Analyzing (public/market)
  Categorizing 
   Evaluating 
  Classifying
   Sequencing
  Understanding Interrelationships (logical thinking) 
 
 Controlling Information

Concealment without being obvious/deception skills

12. Skill Set – Software and Computer Literacy

Keying

Word Processing

Desktop Publishing

Data Base Management

Web Page Design and Editing

13. Skill Set – Managing Identity (Personal, Product, Organization)

 Self-Presentation
  Assertiveness (Confidence/Outspoken)
  Trustworthiness (Consistency)
  Screen Presence
  Monitoring and Managing Nonverbal Messages
 Voice and Articulation on Air
 Altercasting
   Creating Positive Identity/Impression
 
14. Skill Set - Speaking
 
 Message Development
 Message Organization
 Message Style
 Effective Self-Presentation
 Adapting Messages to Diverse Audiences
 Presentation Support Software
 
15 Skill Set - Perspective-Taking 
 
  Ability to analyze situations from diverse perspectives
  Differentiate your perspective from others
  Objective/Detachment Unbiased/Impartial
  Conceptualize an idea in Abstract Terms
  Emotional Empathy
   Role-Taking
 
16. Skill Set – Life Management Skills
 
  Stress Management
 Monitoring stress level
 Managing stress
 Persevering 
  
 Functioning despite stress 
 Taking Constructive Criticism
  Maintaining Emotional Control
 
  Time Management
   Scheduling (Personal)

Being prompt/timeliness

Scheduling (Professional)

  Organizing 

Completing

Meeting deadlines

17. Skill Set Teaming

Building Trust

Role Playing

Leading

Negotiating

Resolving and Managing Conflict

Decision-Making

Problem-Solving

Building Cohesion

Collaborating

Building Team Identity

Managing Meeting/Agenda-Setting

  18 Skill Set –Decision-Management/Problem-Solving

Generate Alternatives

Generate Criteria for Evaluation Alternatives

Work autonomously without direction (self-starting)

19. Skill Set – Project Management

Planning

Coordinating

Balancing competing and conflict goals/projects (multi-tasking)

Forecasting