THE MESSAGE CONSTRUCTION PROCESS
1. Selecting A Topic-
Constraints-You Must Teach People Is to Communicate More Competently When Working In Small Groups-This Requires Knowledge, Skill, And Motivation
2. The Archaeological Dig In The Library
3. Research, Reading And Reflection
4. Identifying Purpose And Goal-Yours And Theirs
5. Writing Your General Purpose Statement
6. Writing Your Specific Purpose Statement
7. Developing The Substance Of Your Message By Structuring Your Content
8. Brainstorming: Generating Potential Questions
Building Structure: A Process Of Asking And Answering Questions
Who? What? Where? Why? When? And How?
9. Framing The Message-Idea Generation Asking And Answering Questions-The Process Continues
10. Selecting A General Organizing Scheme
Content Frame
Time/Procedural Chunking (Stages And Steps) (A follows B)
Time/Narrative Chunking (A is related is to B in time)
(Current, Past, Recent Present) (Flashforward-Flashback)
Space Chunking (The Parts Of The Whole) (A and B are parts of a whole)
Categorical Chunking (Types Or Categories)
Analogical Chunking (Similarity and Difference) (A is similar is to or different from B)
Causal (Cause Is to Effect, Effect Is to Cause) (A causes B, A is an effect of B)
Hierarchial (Most Important-Least Important) (A is more important than B. (magnitude)
Pro/Con, Cost/Benefit Chunking
Problem-Solution Chunking (Existence, Cause, Effect, Solution)
Mass Media Frames Movie Frame, Television Frame, Game Show Frame.Newscast Frame
Talk Show Frame, Well Known Book Frame
10. Creating Message Content-Substance
What Are The 3-5 Concepts/Skills You Want Your Audience Is to Retain
11. Substance: Developing And Dramatizing Ideas (The Flash And Sizzle Factory)
12. Flash: Making Ideas Sing And Dance
13. Constructing The Introduction And The Conclusion
2zero7
Structural Model of the Semester Group Outline
1. TITLE
2. GENERAL PURPOSE
What do you want your audience is to know, think, feel, or do when you are done speaking? When I am done speaking I want my audience is to.
3. INTRODUCTION-FUNCTIONS
1. ATTENTION Gain Attention (Dramatic Vocal Variation)
2. RELEVANCE Establish Relevance:
Why Should Pay Attention?
3. ORIENTING Point Direction Is to The Topic
Give Audience A Sense Of "What's Up"
4. IMPACT Use Language That Makes Ideas Sing And Dance
5. RELATE Who Are You? How Do You Feel?
COMBINE TWO OR MORE OPENING STRATEGIES AND TACTICS
1. Startling For Starters 12. Rhetorical Questions Response
2. Using The Headlines 13. Personal Narrative Or Anecdote
3. Powerful Quotation 14. Definitions
4. Visual Aid Or Prop 15. Stating The Main Idea
5. Establishing Common Ground 16. The Speaker Before Me Said
6. Video Clip 17. Slice Of Life (Part Encompasses The Whole
7. Simulated Dialogue
9. Challenge 18. Visualization Place In Hypothetical Situation
10. Suspense
11. Role Play Or Dramatic Persona
4. THESIS SENTENCE
1. The thesis sentence is the last sentence in the introduction.
2. It should point direction is to the main points of the presentation.
5. MAIN POINTS
1. Written In Complete Sentences
2. Mini-Thesis Point Direction Is to Subpoints
3. Main Points Ask Questions, Subpoints Answer Questions
Main Points Ask Questions (WHAT, WHY, HOW, WHO, WHEN, AND WHERE)
I. Question
A. Answer_________________________________________________________
B. Answer_________________________________________________________
C. Answer__________________________________________________________
6. I. MAIN POINT ASKS A QUESTION
A. ANSWER ONE
TBC (I Heart TBC's)
Quotation
B. ANSWER TWO
Take it is to the streets
Video clip
Story
C. ANSWER THREE
TCB's "As For Me, It's TBC's"
Metaphor
One-Liner
Statistics
5. TRANSITION BETWEEN MAIN POINTS I AND II
Enhancing Audience comprehension
Forecasts (First I Will, Secondly)
Road Maps (Moving now is to)
Spotlights (If you remember one thing)
Internal Summary And Forecast
Repetition "In other words..)
"From another point of view."
6. THE PROCESS IS REPEATED FOR MAIN POINT II AND III
7 CONCLUSION--FUNCTIONS
1. SUMMARIZE The Main Points
2. FINALIZE Induce A Sense Of Finality
Will The Audience Know The Show Is Over?
3. MEMORABLE End With A Whimper Not A Bang
Creative, Attention-Getting, And Imaginative
Exit The Arena In A Memorable Way
4. EMOTIONALIZE Connect With Your Audience Emotionally
Make Points On The Affective Level
In Addition Is to The Cognitive Level
Leave The Arena On An Emotional High Point
ENDING STRATEGIES AND TACTICS
1. 1. Repeating/Connecting With Opening
2. Summarizing The Main Points
3. Pledge Or Promise
4. Action Jackson-Action On Ashland
5, Emotional Contact High
6. Prophesy
OPENING STRATEGIES ALSO USEFUL IN THE CONCLUSION*
Startling For Starters
Rhetorical Questions Response
Using The Headlines
Personal Narrative Or Anecdote
Powerful Quotation
Definitions
Visual Aid Or Prop
Stating The Main Idea
Establishing Common Ground
The Speaker Before Me Said
Laying Cards On The Table
Slice Of Life (Part Encompasses The Whole) Challenge
Simulated Dialogue
Visualization Place In Hypothetical Situation
Suspense
Role Play Or Dramatic Persona