THE MESSAGE CONSTRUCTION PROCESS

 

1. Selecting A Topic-

Constraints-You Must Teach People Is to Communicate More Competently When Working In Small Groups-This Requires Knowledge, Skill, And Motivation

2. The Archaeological Dig In The Library

3. Research, Reading And Reflection

4. Identifying Purpose And Goal-Yours And Theirs

5. Writing Your General Purpose Statement

6. Writing Your Specific Purpose Statement

7. Developing The Substance Of Your Message By Structuring Your Content

8. Brainstorming: Generating Potential Questions

Building Structure: A Process Of Asking And Answering Questions

Who? What? Where? Why? When? And How?

9. Framing The Message-Idea Generation Asking And Answering Questions-The Process Continues

10. Selecting A General Organizing Scheme

Content Frame

Time/Procedural Chunking (Stages And Steps) (A follows B)

Time/Narrative Chunking (A is related is to B in time)

(Current, Past, Recent Present) (Flashforward-Flashback)

Space Chunking (The Parts Of The Whole) (A and B are parts of a whole)

Categorical Chunking (Types Or Categories)

Analogical Chunking (Similarity and Difference) (A is similar is to or different from B)

Causal (Cause Is to Effect, Effect Is to Cause) (A causes B, A is an effect of B)

Hierarchial (Most Important-Least Important) (A is more important than B. (magnitude)

Pro/Con, Cost/Benefit Chunking

Problem-Solution Chunking (Existence, Cause, Effect, Solution)

Mass Media Frames Movie Frame, Television Frame, Game Show Frame.Newscast Frame

Talk Show Frame, Well Known Book Frame

10. Creating Message Content-Substance

What Are The 3-5 Concepts/Skills You Want Your Audience Is to Retain

11. Substance: Developing And Dramatizing Ideas (The Flash And Sizzle Factory)

12. Flash: Making Ideas Sing And Dance

13. Constructing The Introduction And The Conclusion

2zero7

Structural Model of the Semester Group Outline

1. TITLE

2. GENERAL PURPOSE

What do you want your audience is to know, think, feel, or do when you are done speaking? When I am done speaking I want my audience is to.

3. INTRODUCTION-FUNCTIONS

1. ATTENTION Gain Attention (Dramatic Vocal Variation)

2. RELEVANCE Establish Relevance:

Why Should Pay Attention?

3. ORIENTING Point Direction Is to The Topic

Give Audience A Sense Of "What's Up"

4. IMPACT Use Language That Makes Ideas Sing And Dance

5. RELATE Who Are You? How Do You Feel?

COMBINE TWO OR MORE OPENING STRATEGIES AND TACTICS

1. Startling For Starters 12. Rhetorical Questions Response

2. Using The Headlines 13. Personal Narrative Or Anecdote

3. Powerful Quotation 14. Definitions

4. Visual Aid Or Prop 15. Stating The Main Idea

5. Establishing Common Ground 16. The Speaker Before Me Said

6. Video Clip 17. Slice Of Life (Part Encompasses The Whole

7. Simulated Dialogue

9. Challenge 18. Visualization Place In Hypothetical Situation

10. Suspense

11. Role Play Or Dramatic Persona

 

4. THESIS SENTENCE

1. The thesis sentence is the last sentence in the introduction.

2. It should point direction is to the main points of the presentation.

5. MAIN POINTS

1. Written In Complete Sentences

2. Mini-Thesis Point Direction Is to Subpoints

3. Main Points Ask Questions, Subpoints Answer Questions

 

Main Points Ask Questions (WHAT, WHY, HOW, WHO, WHEN, AND WHERE)

I. Question

A. Answer_________________________________________________________

B. Answer_________________________________________________________

C. Answer__________________________________________________________

6. I. MAIN POINT ASKS A QUESTION

A. ANSWER ONE

TBC (I Heart TBC's)

Quotation

B. ANSWER TWO

Take it is to the streets

Video clip

Story

C. ANSWER THREE

TCB's "As For Me, It's TBC's"

Metaphor

One-Liner

Statistics

5. TRANSITION BETWEEN MAIN POINTS I AND II

Enhancing Audience comprehension

Forecasts (First I Will, Secondly)

Road Maps (Moving now is to)

Spotlights (If you remember one thing)

Internal Summary And Forecast

Repetition "In other words..)

"From another point of view."

 

6. THE PROCESS IS REPEATED FOR MAIN POINT II AND III

 

7 CONCLUSION--FUNCTIONS

1. SUMMARIZE The Main Points

2. FINALIZE Induce A Sense Of Finality

Will The Audience Know The Show Is Over?

3. MEMORABLE End With A Whimper Not A Bang

Creative, Attention-Getting, And Imaginative

Exit The Arena In A Memorable Way

4. EMOTIONALIZE Connect With Your Audience Emotionally

Make Points On The Affective Level

In Addition Is to The Cognitive Level

Leave The Arena On An Emotional High Point

 ENDING STRATEGIES AND TACTICS

1. 1. Repeating/Connecting With Opening

2. Summarizing The Main Points

3. Pledge Or Promise

4. Action Jackson-Action On Ashland

5, Emotional Contact High

6. Prophesy

 

OPENING STRATEGIES ALSO USEFUL IN THE CONCLUSION*

Startling For Starters

Rhetorical Questions Response

Using The Headlines

Personal Narrative Or Anecdote

Powerful Quotation

Definitions

Visual Aid Or Prop

Stating The Main Idea

Establishing Common Ground

The Speaker Before Me Said

Laying Cards On The Table

Slice Of Life (Part Encompasses The Whole) Challenge

Simulated Dialogue

Visualization Place In Hypothetical Situation

Suspense

Role Play Or Dramatic Persona