Requirement for  Case Study Analysis

Public Presentations 

TITLE SLIDE

1.  Give Your Presentation A Creative and Imaginative Title

INTRODUCTION

1.  Gain Attention (Use as last two of the following strategies to enhance attention)

        Challenge                            Common Ground                Definitions
        Emotional Contact High      Dramatic Statement            Using The Headlines
        Narrative Or Story              Powerful Quotation             Ref.Previous Speaker
        Rhetorical Questions           Visualization (Placing Audience In Hypothetical Situation)

2. Establish Relevance

        Explain why the audience should listen?  What's in it for them?

3. Establish Relationship  (Self-Disclose, Common Ground, Dialogue with Audience)

4. Build Content

       What are the salient facts of the case?

       Place concept in larger context of application? (e.g. leadership, change management, superior-subordinate
       relationships, change management, diversity, and so forth)

3. Thesis sentence

    Preview the questions you will ask and answer in this presentation, and the the three
    answers to your question.

MAIN POINT-STRUCTURE

1. Each essay and  presentation will ask and answer three central question, this will help keep the
    presentations "lean and mean"


I.  What are the key theoretical of conceptual concepts that can be used to illuminate the nature of the case?
               A.
               B.
               C.
II.  What are the obstacles or challenges confronted by the key player(s) In this case?
               A.
               B.
               C
III. What strategies were used or used to overcome obstacle and achieve goals?  How would you assess the 
     effectiveness of these strategies?
             A.
             B.
             C

IV.  Functioning as a communication consultant, what recommendations would you make or enhance
     communication and organizational effectiveness,  what were the "lessons learned?  (These recommendations
     and lesson learned  should flow from your understanding of the key theoretical and conceptual concepts
     for each case).

            A.
            B.
            C.

    2. Each presentation will utilize slides which carry the structure of the presentation to
   to the audience.

                    One slide will include the central question which is being asked in the
                    presentation. This is usually a "what,", "why," of "how" question.

                   Each presentation will include at least  "build slides"

                        Slide 1            Question you are asking.
                        Slide 1            Question and Answer 1
                        Slide 2            Question and Answer 1 and 2
                        Slide 3            Question and Answer 1,2, and 3

MAIN POINT DEVELOPMENT

1. All content and substance of the ESSAY must be integrated into the NOTES view of the
    PowerPoint graphic.  You must be able to give a stranger a paper copy of your presentation and
     it must be understandable to a naive audience.  Failure  to furnish context and
     content for each graphic will result in a 25 point penalty.

2.  Each presentation will contain at least THREE 15-20 word quotations from authority from
     independent research.  The quotations from authority must be from sources other than
     the textbook   It is required and expected that you will do signification reading beyond
     the case study itself.

3. Each presentation will contain at least one "chunk" in which the speaker's personal
    perspective  is integrated into the presentation.  This can be accomplished through
    self-disclosure, a personal story or narrative, personal examples, or using "I think,
    I feel, I remember."

4. For a list of different ways in which presentations can be made interesting and
    attention-getting why not visit the "flash and sizzle factory at: 
          http://www.kaschassociates.com/103web/103FactorySubstance.htm

        http://www.kaschassociates.com/103web/103FactoryStyle.htm

 

PRESENTATION STYLE

1.  Each presentation will contain at least 10 images (not clip art).

2. Each presentation will use at three example of word art to emphasize key ideas
    or concepts in the presentation.

3. Each presentation will use at least one video clip (e.g. youtube, googlevideo) to develop
   and dramatize one of the key concepts in your presentation.

3. For more strategies for enhancing the rhetorical style of your presentation go to
    the flash and sizzle factory at  http://www.kaschassociates.com/103FactoryStyle.htm

 CONCLUSION

1. Each presentation will summarize the three major ideas contained in the presentation.

2.After summarizing each presentation will spotlight "If you can remember only one thing
   from this presentation it should be____________.

3.Each presentation will employ at least one of the following strategies to close the
   presentation, in order to enhance the chances of ending with "a bang rather than a
   whimper."

    Request Audience Action             Challenge                                 Emotional Contact High
    Personal Narrative Or Story          Powerful Quotation                  Prophesy
    Pledge Or Promise                        Connecting With Opening       Rhetorical Questions
    Visualization (Placing Audience In Hypothetical Situation)

 RUBRIC/EVALUATION INSTRUMENT

Individual      _______________________________

Title_______________________________________________________________

TITLE SLIDE  (Give Your Presentation A Creative and Imaginative Title)                                             
 (2)_______Excellent    (1)__________Average      (0)___________ No Title

INTRODUCTION                                                                                                                                                                  

Gain Attention (Use of the following strategies to enhance attention)

 Challenge                            Common Ground                Definitions
 Emotional Contact High      Dramatic Statement          Using The Headlines
 Narrative Or Story              Powerful Quotation            Ref. Previous Speaker
 Rhetorical Questions           Visualization (Placing Audience In Hypothetical Situation)                 
Strategy (2)_______________                     Strategy (2)___________                Strategy__________(2)

2. Establish Relevance Explain why the audience should listen?  What's in it for them?                              

Multiple Reasons (2)_________     One Reason (1)__________            No Reason_________(0)

3. Establishing Relationship                                                                                                                                                   
Self-Disclosure (2)_____                            Common Ground (2)_____   Make Audience Heroes    (2)_____ 
 Audience Dialogue (2)______                                                               Other  (2)______

3. Thesis sentence                                                                                                                                                             
Verbal and Visual (2)__________Verbal (1)__________Nonexistent (0)______________

MAIN POINT-STRUCTURE

1. Each presentation will ask and answer THE FIVE KEY question, this will help keep the presentations "lean and mean"                                                                                                                                                                                  
Excellent (10)_____Good (7)______Average (5)______Below Average (2)_____Chaos (0_____

2. Each presentation will utilize slides that carry the structure of the presentation to
 to the audience. Each presentation will have at least four slides that carry the structure of the presentation to the audience. One slide will include the question that is being asked in the presentation. This is usually a "what,", "why," of "how" question.

Each presentation will include at least 12  "build slides"

 Question and Answer 1 (2)____Question and Answer 1 and 2 (2)___Question and Answer 1,2, and 3 (2)_____

3.  Did the answer make sense?  What there a close connection between message form and message content.   Did the questions that were asked and answered reflect that the team had a high level of topic knowledge?        

Expert Power (10)_____     Good Understanding (5)     Average Understanding (3)_________  Duh (1)_______

MAIN POINT DEVELOPMENT

1.  Each presentation will contain at four 25 to 50  word quotations from the assigned reading.    The quotations must be from
     sources other than the case overview linked off the web site or from the textbook.    In order to identify the
    key concepts in the case will require relying on sources other than the textbook or case overview.

Multiple Quotations (5)_____One or Two Quotations (3)_______No Quotations (0)_______

 2. Level of Personalization    

                                                                                                                                                          
Each presentation will contain at least one "chunk" in which the speaker's personal
                perspective is integrated into the presentation.  This can be accomplished through
                self-disclosure, a personal story or narrative, personal examples, or using "I think,
                I feel, I remember."

   High _____ (5)  Good_____(4)    Average Bear (3)_______  Low_____(2)     None_____(0)

 

3. Development and Style Strategies    

                                                                                                                       
 Excellent (5)_____   Good (4)______ Average (3)_____Below Average (2)______No Flash/Sizzle (0`)                

Stories___ Statistics___            Common Ground____        Self-Disclosure___
Audience Dialogue___                 Graphs_____                        Rhetorical Question_____      Metaphor ______
___________                       ___________            ____________                    ______________

4. Audience Dialogue and Audience Involvement

Multiple Turns at Talk Multiple Audience Members                  (10)_______

Some Questions, Brief Responses, Multiple Members            (7)________

Some Question, Brief Reponses, No Sustained Dialogue        (4)_______

Rhetorical Questions                                                                        (3)_______

PRESENTATION STYLE

 Each presentation will contain at least 19  full screen  images (not clip art).

Image 1__________   YES_____    NO_____                Image 6__________   YES_____     NO_____
Image 2__________   YES_____    NO_____                Image 7__________   YES_____     NO_____
Image 3__________   YES_____    NO_____                Image 8__________   YES_____     NO_____                   
Image 4__________   YES_____    NO_____                ClipArt 9_________    YES_____     NO_____
Image 5__________   YES_____    NO_____                ClipArt 10_________  YES_____    NO_____

  Each presentation will use at three example of word art to emphasize key ideas
    or concepts in the presentation.                                                                                                                                                               

 Word Art 1               YES_____            Word Art 1               YES_____          Word Art 1               YES_____   

Each presentation will contain at least one video clip which develops and dramatize a key idea in the presentation

Contained a video clip _____(5)

Developed a key idea _____(5)

Close link between the clip and the content it was meant to develop (5)

CONCLUSION

1. Each presentation will summarize the three major ideas contained in the presentation.

Excellent (5) ___ Good (4)_____Average Bear (3)______        Below Average (1)______    Poltergeist (0)_____

2. After summarizing each presentation will spotlight "If you can remember only one thing
   from this presentation it should be____________.                                               Yes (2)_____        No (0) ______

3 . Each presentation will employ strategies to close the
   presentation, in order to enhance the chances of ending with "a bang rather than a  whimper."

    Request Audience Action             Challenge                                        Emotional Contact High
    Personal Narrative Or Story         Powerful Quotation                     Prophesy
    Pledge Or Promise                        Connecting With Opening           Rhetorical Questions
    Visualization (Placing Audience In Hypothetical Situation)

Strategy (2)_______________     Strategy (2)___________     Strategy(2)__________

 Did the conclusion emotionalize and personalize?                                                                                                                 
Excellent (5)_____        Average Bear (3)______        Below Average (1)______    Poltergeist (0)_____

5. Did the presentation finalize, end with a bang not a whimper, and end on emotional high?                                     
Finalize (2)_____  Big Bang(2)______ Mini-Bang(1)______Emotionalize (2)______

 

Level of Topic Knowledge  and Level of Practice Demonstrated

Expert Power: Could Have Given Presentation without Technology                                                        (10)____

Unleashed Natural  Conversational Abilities                                                                                                  (8)________

Used Slides as Visual Note cards and Read from Them                                                                              (5)_________

Used Notes and Stood Behind Podium                                                                                                              (2)_________

Use Notes, Stood Behind Podium, and Did Not Seem Very Familiar With What The Were Reading    (0)_______

Content of Essay, Case Report, Research Report  Was Integrated into the Instructor Notes View of Power Point

15  Yes___________                                         0  No________________________

High                                                     Average                                                                        No                         Context                                                Context                                                                        Context                  Notes                                                    Notes                                                                           Notes

10             9            8               7              6              5               4              3                2                1                                    

Controlled Technology, Did Not Let Technology Control You

Got it Under Control (10)______    The Technology Monster Got the Better of You At Times (5)______

General Impressions