Getting Started in Second Life
Getting Started in
SL - FAQ
1. What is Second Life and what is Linden Lab?
Second Life is a 3-D metaverse (beyond the physical
universe) or open-ended platform for communication, socializing, creativity,
prototyping, gaming, entertainment, business, non-profit work -- and more.
This software and online interactive environment is not
the game you may be used to from The Sims Online or World of Warcraft, although
it has some of the same features and you can play various games within it and
with it. It is big enough so that you can take it very seriously and make a real
income from it, yet small enough so that you can always pull away and say "it's
only a game".
Linden Lab is the company that created and maintains Second
Life. Lindens are the employees of Second LIfe. "Lindens" is also the name of
the game currency.
2. What do I do in Second Life?
You can explore, socialize, learn, create, game, be
entertained, start a business, buy and sell land, and more. There's great
potential for your imagination but there is a steep learning curve so be
prepared to put in a certain amount of time to reap the rewards from this game/metaverse.
3. What are the first 6 things I need to know?
a. The user interface, or game panel -- this screen before
you -- has functions for your avatar, or character at the bottom of the screen.
Press "fly" to get into fly mode and use the arrows on the number pad to go up,
down, and sideways. Or right-click on your avatar to see the pie-chart and
select GO to get arrows inworld to use. Press FIND at the middle of the bottom
of the page to get EVENTS, PLACES, GROUPS, etc.
b. To zoom in closer, press "alt" simultaneously with
left-clicking on your mouse. "Mouselook" which has like an aerial view is up at
the top of the screen but can be very wonky to control. "Camera controls" also
help you move closer or around an object -- get them from "view" at the top of
your screen and click off "camera controls" to see the arrow in-game to move.
c. To make an object, or "prim" -- the basic building
blocks of the world named for "primitive" -- right-click on the ground and go
into "create" and select a shape. This is known as "rezzing" (from the word
"resolution" and the science-fiction story "Tron" about "resolving" objects on a
grid).
Everything in the world is on an X-Y-Z grid, and locations
have map coordinates like this: Columbia 157,53 with the name of the sim, or
simulator indicated. "Sim" does not mean "avatar" as in TSO but is the
equivalent of "city" in TSO. "Av" means avatar, not "Alphaville". "Avatar=sim".
d. To travel some where, either ask your friend to send
you a "TP" or teleport request you can click on and get to his location, or pick
a place on the map, press on it and arrive there. Another way is to type the
name of a sim into the map list and "enter" to get to that sim's center
location. Sometimes you can land in a building, and that can be hard to find
your way out of, so wait for them to "rez" or become visible, fly downwards,
then walk out of them.
e. To give another player an object from your inventory,
right-click on her to get her profile, or search for his name, pull up his
profile, then drag the object, card, or script from your inventory on to his
profile and wait to see if you get the message "accept inventory". If he is
offline, it will be waiting for him to accept when he logs on.
f. The forums and classifieds ads in SL are more vital to
the game than TSO and other games that have manuals -- this has a hard-to-read
wiki and no manual, so go to the active forums as they contain a great deal of
useful knowledge, i.e. building tips and the script library and bargain offers
on products as well as real estate. Access them at www.secondlife.com and use
your avatar name and password to enter; unlike many game pages, it prompts you
twice to enter even if you type the password correctly.
4. My game is not working!
SL seems to be an incredibly demanding program that needs
just the right set up of computers, graphic cards, drivers, etc. to work right.
But unlike TSO and other games, SL provides a lot of customer support on its
webpages and in the game to help you adapt.
If you are moving slowly and the game seems slow and
choppy, go to edit/preferences and make sure the options for shadows, local
light, shiny, video, etc. are all turned off. You may be able to get them turned
back on later when you get your bearings.
Read the forums for information about your computer and
graphics card because adjustments may be required.
Reinstalling the SL download or client is often the best
way to get the game working.
5. How do I acquire skills?
You do not have skilling lots or skill objects as in TSO
and other leveling games. Here, you're going to have to do more to skill your
human by reading directions, attending classes, talking to other players, and
observing.
Look for building, scripting, design, and animation classes
in the EVENTS listing. Go to Welcome Areas and events and see if you can pick up
a few basic hints.
Among the best ways to learn to build is to go to a sandbox
and just watch other players and learn from them as you practice. A sandbox is
an area designated for practicing where you will have room to try out a lot of
ideas and skills that may not fit on your first 512 land, or may not be
appropriate on the land where you are now with friends who brought you here to
SL. The builds there are wiped frequently. It's a courtesy to clean up after
yourself and delete the practice builds though.
Type the word "sandbox" into the FINDPLACES search form to
get the list of Linden sandboxes.
The sandbox for Ravenglass Rentals is in: Tuliptree,
Columbia, Hartwick -- where you can practice building and if you want to keep
your build, link and save in your inventory. Ask mentors or live help how to
link if you have difficulties, but putting one piece in edit, then dragging the
mouse on click will create a yellow box to link everything -- not 100 percent
perfect but good enough to start.
Read the documentation in "library" in "my inventory" and
the Second Life wiki on www.secondlife.com but we find it's much easier to learn
by doing and watching.
Ask other players -- usually a skill can be transferred far
more quickly by demonstration than by copious reading.
6. Where are the jobs? How can I make money?
Second Life does not have the ready-made jobs like TSO
where you park your sim or avatar and let him skill away, clicking while you
socialize. This is the biggest difference between TSO and SL and can be jarring
at first. You can go sit in camp chairs or pick money trees -- but the few
dollars you make, which many owners insist you get by also playing casinos that
shake you down for much of the money -- could also simply be purchased for a
mere $2 or $5 US on the LinDEX on the SL website.
You will get a stipend of $50 a week from Linden Labs in
your box and $500/week if you have a premium account. That actually goes quite
far if you pick up freebies and rely on the kindness of strangers.
To make money, you can go to events and win contests, go to
money trees (often found at malls), do shopping surveys and other odd jobs like
photographing for real estate agents, working as an escort, club bouncer, event
organizer, etc. (see "employment opportunities" on the website).
The only way to have a consistent supply of cash if you are
not willing to buy it is to create and sell items like furniture, houses,
vehicles, etc., or scripts, animations or services. The economy of SL is highly
stratified and limited in the options for work and it will take some time to
find your niche. The competition is high. SL encourages players to make content
and they respect their copyright and have built in all kinds or protections to
prevent copying or theft of original work.
Many newbies do not realize that a simple house, or article
of clothing, or texture priced at merely $5-$50 is all it takes to go into
business. Mark anything for sale in SL for a low price, and chances are you will
find a buyer! Set the price on the object in edit mode, make sure to put "copy"
so as not to sell away your only original.
The single most effective way to make money is to sell your
first land, if you are not willing to sell your sexual services or other types
of services. But for that, you need a premium account, and a premium account is
not needed per se to enjoy Second Life -- many people get by on just the basic
and have a lot of fun. Still, we recommend even just a month trial of the
premium -- it gives you so much more and is only $9.95.
7. Are Linden dollars real money?
Linden dollars are game scrip and the TOS says they have
"no intrinsic value" but in fact they can be exchanged on the Linden's own
exchange, or LindEx and cashed out to real U.S. dollars via Paypal or check.
There are people who are able to make part-time or even full-time livings in
Second Life -- usually if they start by not billing their own hours : )
The Linden can be purchased at roughly the rate of
$3.00/L1000 at www.secondlife.com and other currency exchange sites like
www.slexchange.com and www.anshechung.com You will have to add to these charges
any fees for moving US cash in or out of the currency markets and charges such
as Paypal or bank fees.
Keep in mind that the Linden fluctuates sometimes widely
from $2.50 to $3.50 or more, so don't be in a hurry to cash out your Lindens
until you study the market better.
8. Where can I get clothes and outfits and other items like
vehicles?
There is a vast supply of free clothing available in SL.
Start by going to the free bazaar in Stillman or the free store at Boardman just
hanging around the Welcome Areas where an older player is sure to give you a
free gift bag. Attend events and many players will offer you free items from
their inventory or will have them out to copy. It's well worth clicking and
touching on much of what you see in your first weeks because changes are the
items will be on "take copy" and you can help establish their inventory that
way.
You can also see if any of the newbies in your area or
among your acquaintances have already made nice outfits in "appearance" mode or
through uploaded textures and offer to pay them a small amount to encourage them
and save in their design work and save yourself hours of toggling to get the
right look. Hair can be particularly difficult and is worth buying as a separate
object like a wig that completely covers your head and has a more natural look.
We have free items out for copy in many of our residential
communities so just ask for a landmark.
9. How can I write text and notes to other players?
Use the "IM" button in the lower left-hand corner to type a
private message seen only by the player you wish to speak to. Press on "Chat" to
be in the open chat on the lot where you are located.
Note: IM text and Chat text can be set so that they scroll
by interchangeable but that does not mean anyone in the chat room can see your
private IM.
Go to "Inventory" and "create" and open a "notecard". Write
the text. Save it.
Make sure now to rename it something other than "New Note" Also note that
writing its title on the top of the card will not rename it or save it with that
name -- you must right-click on the card and go to "rename" option.
Drag the notecard on to the profile of any other player's
profile for them to receive it. If they are offline they accept it when they log
on.
10. How do I buy land? Can I go anywhere?
As a new player with a premium account, you have a wondeful
privilege to buy a basic 512 parcel of land, suitable for a newbie home or
business, for the cost of only $512, but only on land designated as "first land"
subsidized by Linden Lab.
You may have been told in orientation that "you do not have
to own land to enjoy Second Life," but it is a great way to start off and have a
place of your very own which you will be able to re-sell at a profit to get your
first significant amount of game currency without an outside purchase of
currency. We recommend it highly! The scare stories about griefing, ugliness,
and rapacious land barons are just that -- scare stories. The reality is that
THOUSANDS of people have LOTS of fun with their first land!
While you can freely buy any land set to sale, you should
definitely first acquire your first-land using the $512 purchase privilege that
comes automatically in the premium account, because you will always be able to
resell it at a profit.
First-land listings are in the "Land Sale" tab at the top
of your screen. Make sure that you are finding a land tagged by Linden Labs with
the green first land tag, and not the player-sold "$" tagged land that can
sometimes still have the words "first land" on it because it was just purchased
from a newbie, but be available at a higher price than $512.
Go to "view" and click off "property owners" to see the
colors of land:
Red means it is owned by a player or by Governor Linden; purple means it is
slated for auction; yellow-brown means it is available for sale. Only newbies
with the first-land privilege still available to them will see first-land as
available for sale -- older players cannot buy it. Additionally, your own land
once you possess it will be bright green; group land in any groups you join will
be aqua.
Also in FIND press "LAND FOR SALE" to get the full sales
list with filters for your price range, siz, etc.
And press on the "MAP" in the lower right-hand corner and
the 'LAND FOR SALE' tab to see patches of yellow where land is available
in-world -- click on them to teleport them.
NOTE: sometimes Linden-made first land runs out -- don't
panic, wait for a day or two and it will be available in new sims. Watch the
growing parts of the world far north and far south to see what's coming up.
11. What is the best land to buy?
The best land to buy is the one you like, with the look and
feel comfortable for living in or setting up a business, but be aware that the
fundamental rule of Second Life is:
EVERYTHING CHANGES CONSTANTLY.
Because SL is a world where residents create the content
and have a lot of freedom to do so, the world changes constantly. What you see
around you today that may look like a clear waterfront or pristine wilderness or
awesome view will almost certainly look different when others buy the properties
in the coming days. Expect constant change, and you will not become frustrated.
Expect that many other people have different notions than
you of what is good building or what is beauty, and you will not get angry. The
great thing about the changeability of SL is that it is like the weather; if you
don?t like it, you don't have to change it, it will likely change all on its own
within 24 hours.
The rule of thumb for virtual estate is like real estate:
location, location, location. And just like in RL you want to be near the good
schools, in SL you will want to shop with the notion of where Governor Linden
land or the telehubs are located.
Land bordered by Governor Linden's protected land (in red,
not purple, which is his auctioned land) has a higher value precisely because it
does not change. So land bounded by Linden sea, Linden woods Linden railroads,
Linden roads, or anything that says it is owned by Governor Linden Maintenance
or Protected Land is a good buy. Roads are often a sign that an area will have a
commercial value so plan accordingly if you are looking for a house.
Be aware that land that looks like it is on the edge of
water, but has a scalloped edge and seems to bounce your avatar as you approach
it, maybe simply be the unfinished edge of a sim -- the Lindens are still
building it. This is *not* waterfront property and could tomorrow become a
parcel in the middle of nowhere surrounded by land.
Land right next to telehubs is considered the most prized
in SL because of the high-traffic brought to telehub areas that bring sales to
vendors and dwell points, or lot points adding up to extra dollars in your
stipend, to event organizers.
Flat, green, mature parcels on waterfront are also
considered prizes but first land can almost never be found on them because they
are difficult to parcel reasonably.
Land in mature is more valuable than land in PG areas and
will sell for a higher price.
Snow is not considered a good buy in SL at this time
because it is believed to have oversaturated the market.
Mountainous land can have a very beautiful view but it may
prove very difficult to build on without more building skills and a house with
stilts.
Look for first land that isn't in the middle of the
"postage stamps" of numerous areas of first-land in a square. If you buy in the
"postage stamps" you will get a flat lot that's great to build on. But you risk
having neighbours who may build something ugly or build something to grief and
become unhappy being stuck next to them. These areas turn over very quickly as
land dealers
To set yourself to home to land on your land, go to "world"
and "set home to here" at the top of your screen.
DId you forget where you land is? Well go to "World" and
"My Land" and it is listed -- you will see its coordinates.
Next time you get there, stand on it and press "world" and
"create landmark here" to get a handy landmark to give people for your home or
business.
12. How much is first land worth? Should I accept my first
offer?
First land can be valued at anywhere from $2/meter to $10
meters depending on whether it is in PG or M, waterfront or mountain, telehub or
very far away, etc. It's most likely to be around $3-4 for PG and $5-7 or more
for mature.
Land dealers often fly around new land areas looking for
newbies to buy land from. You do not have to sell to them but it can be handy to
take their calling card to see if you might want to contact them later. They are
often willing to buy immediately so you can make a fast sale and move out of
what you may see by now is going to become first-land hell, surrounded by loads
of other people with hardly any room to build or see anything, with your view
likely obstructed.
Many people caution you to be afraid of land speculators.
Most land dealer, however, are honest and helpful because they want to keep good
customer relations for the long term. Keep in mind that you are in control and
you can decide at any time to sell your land at any price you wish to fix on it,
at any time. No one but Governor Linden can take your land away from you if your
account is paid for.
Take the time to compare prices in your area, study the
land sale list by alphabetizing it at the top, putting it on "all" and seeing
what all prices of land are selling for in your sim per square meter.
Don't accept any offer that involves you taking cash, but
first setting your land to sale for $0 or involves giving anyone your password
any other information.
13. How do I sell my land?
Right click on your land, go to "about land" and look for
the "sale" option. Be sure never to click this off until you FIRST go and
establish a price because if it is at $0 and you click it off, someone using a
land scanner to detect $0 and low-priced sales can immediately snap it up and
you will likely be unable to get it back.
After determining the price-per-meter, calculate your price
and type it in the box. Then check off "sale" on "about land" menu.
To have your land show up in the Land Sale list, you *do
not* have to have the "find places" option clicked off on the tab for "options";
indeed, that only causes you to have to pay $30/week and only makes the land
display in Find Places which is used more for entertainment and busineses --
land sale doesn't require the fee.
Instead, make sure that you type the name of your sim in
the description box, i.e. "Columbia". Then a common practice is to put "M" or
"PG" next to the sim name, and then designate the type, i.e. "Waterfront" "Waterview"
"Mountainview" "Flat Green" etc.
In the description box, you can type a line that helps to
sell your land, i.e. "Bounded by Linden land, flat for building, great views,"
etc.
Search the "Land Sale" list to make sure your land is
showing up right with the name of the sim in the description first. You can also
try things like using the word "Waterfront" first or "Great Deal" first but it
is less likely to be found that way.
Should I just put a high price on it and leave it? Maybe
someone will click it?
A common newbie mistake is to put "$10000" on a land or
more in the mistaken belief that someone will click on it. Nobody will. Other
newbies who might be stupid enough to click and pay for a 512 will not have that
much money. And anyone with that much money will be able to shop more
effectively. Don't hope for somebody to be that stupid; you yourself would not
enjoy making that kind of stupid mistake.
When you put too high a price on land, it sits there, and
can even invite suspicions that you are using the high price to grief,
especially with a tall build on it. And the people you affect most with that
message are your neighbours -- who are you most likely customers!
Many first-landers find they can sell their land to other
first-landers who want to stay in the area and extend to a 1024 or 1536. So
think of them first, talk to them, and you may make a friend instead of an enemy
in your early days.
14. What is tier?
Tier, which is a word for "level," is a maintenance fee or
rent which you must pay to Linden Labs *in addition to* the purchase price of
land. Go to www.secondlife.com and click on "my account" and "land fees" to see
the schedule, or tier of fees.
Premium accounts have a free 512 of tier, and the privilege
to buy $512 of first-land on a one time basis only; it is used up after the
first sale.
Tier can be complicated to understand unless you realize
that tier and land are separate. You cannot buy land without tier. But you can
have a tier allocation available, and have no land to which it is applied --
yet. This will show up in your account on the SL web page as land "available for
purchase". You must have paid for the tier level to Linden Labs on the web page
before you can buy the equivalent amount of land in the world.
If you right-click and buy land above your tier level, your
money will be taken, but you will not gain access to the land, and instead will
be prompted to go to the SL web page to tier up to the level you wish to cover
the purchase. This means you will have to have more money available on your
credit or debit card. If you can't cover the land you just bought, you will lose
the land and the money you paid for it. So check your tier level carefully.
You are always charged for the highest amount of land
you've possessed, even if it is only $1L over the last tier level. So be careful
not to accidentally put yourself up in a higher tier level than you want to be.
Note: when the Linden Lab says $5 for 1024, that doesn?t
mean it will be another $5 for another 1024. The ladder of tier fees has some
big jumps in it so study it carefully before buying land you may not be able to
pay for.
The tier level of 1024 includes within it the free 512 you
receive in the premium account.
The tier level of 4096 is actually then 4704 because the
free 512 is added, not included, in the tier level.
Tier is moveable around the game. You can apply 512 of your
tier to a 512 piece of land, then it is tied up. But if you want to move, you
sell that parcel, your 512 tier is freed up, and now you can go apply it to
another piece of 512 land.
15. What is tier donation to a group to cover group land?
If your tier is not tied to land after the sale of first
land, or you have some tier left over after paying for tier at a certain level,
you may wish to donate it to a group.
Do not donate tier if you have not used your 512 first-land
purchase privilege because that will use up that privilege and it cannot be
repeated -- donation to a land group is participation in that group's tier
coverage to own land and is considered the same as a regular land purchase.
Instead, shop for first land, sell it, then consider
donating tier to a group.
We offer rentals at Ravenglass Rentals for equivalent of
tier donation, i.e. 512 tier for 512 land, 1024 land for 1024 land, etc.
If you want to donate tier in lieu of cash rent, contact
the officers to get a step-by-step instruction.
16. What is griefing?
Griefing is when another play intentionally causes you
grief by harassing you verbally or physically in violation of the Terms of
Service. This includes shooting you in a non-shooting or unsafe zone, pushing
your avatar, rezzing prims in your house, flying around with obscene objects,
swearing repeatedly at you, etc.
Most griefing episodes happen only once, randomly, and
don?t repeat so are NOT worth getting upset about. Most griefers on trial
accounts randomly flying around leave the game or are banned before their 7 day
trial is up.
The fastest, easiest way to end any episode of griefing is
to log yourself out of Second Life and take a breather. No one can get to you
in Real Life!
But if you can keep a calm head, the most effective way to
deal with griefing is to pull down "abuse report" from the menu, type in the
avatar's name in question, and type a few very clear lines of the offense,
making sure to click off 'chat history' so that the chat log for that lot can be
included.
As a backup, go into chat history by pressing 'history' at
the bottom of the screen, then cut and paste the dialogue into a notecard.
17. How can I gain security from griefing?
Right-click on your land, tab to 'bans' and type in the
names of anyone bothering you.
You can either ban everyone except those you designate, or
ban certain avatars. That means they cannot enter the parcel.
This can be a fairly effective deterrence, but keep in mind
that in SL, there really is no such thing as privacy. Avatars can sometimes use
"sit here" functions or fly up above the ban level in the air and still look in.
If you find yourself being repeatedly harassed, report the avatars in
abuse-report. Customer service seems to respond best when Lindens have accurate,
timely reports and have a multiple number of reports for several players who
have witnessed the same griefing episode.
Don't use a bounce script or ask us to use them. Bounce
scripts cause more trouble with neighbours and even friends than they are worth.
Many of them bounce avatars home just for flying by, or they push the avatar
sharply away without warning, like a weapon. They can make it impossible to fly
around an area and even block you from getting to your own property so other
non-griefing neighbours hate them, and will wind up reporting *you* for abuse if
you use them.
18. How can I get more help?
"Help" at the top of the menu contains "Live Help" which
are volunteer members of the community. They are not paid staff so don't expect
them always to be available and always to make "house calls". Sometimes you
never get an answer when you type in a request but most times you will.
Lindens can also be accessed by searching for anyone with
the name Lindens in the list. But Lindens are usually pretty busy taking care of
the larger issues of the game management and shouldn't be bothered for routine
game questions you can get answered either from older players in Welcome Areas
or from Live Help volunteers.
You can also write support@lindenlab.com but "Live Help" if
you are patient -- and adjust your expectations to the fact that you are dealing
with volunteer older players, not paid professional staff
Trying to explain Second Life to folks who
have not spent much time in-world can be an interesting challenge. Some
folks know that I have taken on the role of VP of Bizdev over at Electric
Sheep Company, so I’m spending more and more time explaining and introducing
SL.
I wanted to present two takes on explaining SL, the first of which is a
video we did for the New Media Consortium (a not-for-profit consortium of
nearly 200 leading colleges, universities, museums, corporations, and other
learning-focused organizations). The NMC’s Campus Observer just blogged it
here.
The next piece is some words I jotted down while prepping for a presentation
at the NMC’s summer conference. Don’t expect groundbreaking insights here…
that’s not what I am attempting. Rather, I hope through repeated and
different takes like this, together we can all come up with better ways to
describe this world that has captivated our attentions.
Understanding Second Life
Second Life, shortened by most to “SL”, is an online virtual world where
anybody with a broadband connection and a reasonably powerful computer can
interact, create, educate, play, and work in a graphically-rich 3D
environment. It is an immersive space where you interact with your
surroundings and other people through an avatar (a representation of a
human, or non-human, being) that walks, flies or drives around.
SL is a persistent space, meaning that it is “always on” and time runs
linear to the world not to the participant (just like the real world).
Linden Lab, a technology company in San Francisco, created the underlying
technology behind Second Life, but it is essential to note that almost the
entire world -- from the buildings you see to the clothes and hair you wear
to the animations that let your avatar move –are created by residents of
Second Life.
Through
your avatar, you can BE in a space, and let your imagination carry you from
a computer screen into a new world. Naturally, the more sophisticated the
design of the 3D space, the easier it is to make this mental leap. People
spend hours, even months, honing and customizing their avatars: how they
look, what they wear, how they move, etc. Some people try to make their
avatar reflect their real-world body, while others experiment with more
imaginary forms.
As
part of Second Life, Linden Lab created custom design tools to help
residents build 3D objects. Most of the graphics, which are mapped onto the
3D objects, are made offline in applications such as Photoshop, Paint Shop
Pro, or GIMP, and uploaded to the virtual world. SL also offers a rich
programming language to bring objects and environments to life. This ranges
from simple programmed behaviors (a driveable car or a turning windmill) to
incredibly complex interactivity (dynamic buildings which change on the fly,
scripted productivity tools, or games built on top of the underlying
platform).
In a virtual world, there is no weather, no hunger, no sickness. The
physical rules of reality are optional; for example, a bridge can be held up
by a ray of light rather than cables and concrete. You can fly! The
inefficiencies of distance are relatively meaningless because you can
teleport instantly from place to place. The one thing that remains the same
in a virtual world, however, is human nature. Behind every avatar is a
person sitting at a computer, most of whom are anonymous behind an avatar
name, and so you see the full range of human activity from the most noble to
the most base.
There are a few hundred thousand users registered with Second Life and at
any point in time, there are thousands of people logged in from around the
world. About 25% of Second Life residents are international, the average age
is in the early 30’s, and just over 40% of the member base is female.
So what do people do there? SL has remarkably few rules, which causes early
confusion for some folks more used to the structured environments of online
games. While many people use it for entertainment, and while you can build
games on top of the technology, Second Life is not in-and-of-itself a game.
Most consumers use it as a place to socialize, play, experiment, doodle
creatively, and shop. Some people have created towns and local governments.
Some have created historical or fantastical environments, like a Victorian
village, where they role-play characters within their constructed context.
A growing army of entrepreneurs and designers are building online businesses
to sell virtual goods and services to other members of Second Life, to the
tune of over US$5 million in economic transactions a month. The range of
goods being sold is immense, and covers such categories as clothing,
accessories, vehicles, interactive tools, buildings, furniture and land.
Services include custom creative services, promotion and marketing, games,
role-playing environments, and much more. Economic transactions are handled
through a local currency, the Linden dollar, which is bought and sold on an
open currency exchange called the Lindex.
An increasing number of real-world organizations are using Second Life for a
wide variety of tasks. Virtual worlds remove the problems of geography and
distance, making Second Life a perfect place for online conferences, events,
and live concerts. For example, it is relatively easy to stream live video
of a real-world event into a virtual counterpart, and some events even
operate as a “simulcast” where the virtual event is streamed into the
real-world venue.
The 3D, immersive nature of SL makes it a great place for simulation,
training and education. Imagine teaching medical applications by being able
to walk through a giant version of the human body, watching the virtual
biological elements around you change and react based on your actions.
Imagine training a new customer service hire within a virtual version of
your store, learning their way around and dealing with difficult customers
in live scenarios. Virtual worlds also provide companies a fascinating way
to build new bridges to their customers, whether for marketing purposes,
customer support, or customer feedback.
Whether you are looking at Second Life as a consumer or for business
purposes, at the end of the day, the best way to understand SL is to
try it. It may take some perseverance as
you adjust to the interface and how to move around, but hang in there. You
will start to discover how an immersive environment truly spurs relationship
building between people. You will start to understand what people mean when
they say you feel like you are actually with somebody, sharing a space and
an experience. That is the true power behind the magic.