Communication 399

Communication in Computer-mediated Environments

 

Online Conference 1.0
Personal Profile  


Complete your Personal Profile in the Discussion Forum
 


 

What is your name? What is your Email address? Any particular reason you have the name you do? Where are your from?
 


 

Tell us a little about your family? What is one think you take with you from your family and one thing you will leave behind?
 


 

What five adjectives most describe your personality? What are your five favorite social-recreational activities? What is the riskiest thing you have ever done? What is your most unforgettable experience?
 


 

What are the top five things you would like to do before you are 30? If you have exceeded 30 years of planetary occupation what do you know now you did not know at 18?
 


 

What is something you have done, that you believe no one in the class has likely done? If you could have lunch with anyone living or dead, who would it be? What books

have shaped your thinking or influenced your life in some meaningful way?
 


 

Why did you decide to come to Bradley? What are the five best courses you have taken at Bradley? What are the five least favorite courses have you taken at Bradley. What do you want to do when you grow up? What specific entry level position are you going to pursue. If you are already employed full time, what does your career trajectory look like?

 

If at a candidate selection interview you were asked, "What is the biggest challenge your have had to overcome in your life so far, how might you respond?

Email copy of assignment to ckasch@kaschassociates.com

Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts for this particular Online Conference. "None of us is as good as all of us."




Online Conference 2.0
The Internet: Its Nature, Evolution and Future

1 Construct an Internet Timeline similar  to the one I constructed  from the years 2000 to 2009.

        http://www.kaschassociates.com/399web/20092000-2009TimeLine.htm

2. Each person in class will be assigned a different decade.  You can use the blank timeline found at 

            http://www.kaschassociates.com/399web/2009BlankTimeline.htm

3.  Strategy

a) You can "cut and paste" from existing Internet timelines.
b) Do not "cut and paste" your time-line from one source (integrate information from diverse sources)
c) Do not just focus on the history of the technologies which drove the internet but also the history of the social, political,  economic and cultural impact
    of this medium of communication.
d) Those doing the 1960's and 1970's will likely focus more on the history of technological developments, given the internet and digital communication
     had yet to have a significant impact on our socio-cultural history.
e)  Focus first on important historical development which drove the medium of communication forward, but you can also include interesting historical
     "factoids" as you discover them.
f)  Google Timeline can be a useful tool 
http://newstimeline.googlelabs.com/
g)  Use hyperlinks liberally they add to the power of your timeline

4. Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 39i9. Edit and spell check writing before posting.

5.  Read and respond to least FIVE  other posts for this particular Online Conference. Respond at least once to any of your course mates who respond  to your work.. You must respond to any response the instructor makes to any of your posts




 

Online Conference 3.0
The Internet: Its Nature, Evolution and Future

Internet History

Review the Timeline

http://www.kaschassociates.com/399web/20092000-2009TimeLine.htm

1.  Select three historical moments of events from the timeline.

2.  No one can write on the same topic.  So it is first come, first serve.  Once you claim your three topics is the discussion forum, than no one else
     no one else can write on that topic.   You can of course add a "moment to the timeline which you think is important or potentially historically
     (I constructed the initial draft or the 2000-2009 Timeline, and I am certain that there are important moments in the last 10 years which I
     overlooked)

3.  Write THREE 250 word essays which develop the three ideas you selected from the timeline. Write essays integrating information from
     multiple sources, do not merely "cut and paste" from Wikipedia. We all learned how to do that in 4th grade, this should be writing, not
      merely "information transfer."

4.  Requirements for each of the Three Mini-Essays

5. Create at least ONE PowerPoint slide ("create dangerously") which dramatizes each of your pivotal moments.  After you have completed
    each of your PowerPoint slides, "cut and paste" each of your essays into the "notes view" under the appropriate slide.  So you completed
    assignment should have at least three slides,  and in the "notes view" of each slide one should "cut and paste" the content of the relevant/
    appropriate essay.

6.  Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 39i9. Edit and
     spell check writing before posting.

7.  Read and respond to least FIVE  other posts for this particular Online Conference. Respond at least once to any of your course mates who
     respond  to your work.. You must respond to any response the instructor makes to any of your posts.

8.  Email copy of assignment to ckasch@kaschassociates.com

 Potential Resources

http://www.kaschassociates.com/399web/2008InternetHistoryResources.htm



Online Conference 4.0  Internet Utilization Social Technographics

1)  Download and Review the PowerPoint Presentation  Social Technographics.  Read the content contained in the notes view.  Watch a couple of the short YouTube videos.

http://www.kaschassociates.com/399web/SocialTechnographics.ppt

2)  Write a 500 essay answering the following questions?

  • What is social Technographics?
  • Are you a creator, critic, joiner, collector, spectator, or  inactive
  • Do you know friends of acquaintances who fit into these categories?
  • How is there use of social media similar to and different from you own?
  • Do you envision you use of social media will increase in the future?
  • According to the data provided in the PowerPoint how does your use of social media different from your parents?
  • Are you parents typical of their generation or atypical?

3)  I am a little suspicious of the validity and reliability of these "quick and dirty" online survey/quiz, but take the quiz and see if you are a creator, critic, jointer, spectator or inactive?

http://www.gotoquiz.com/discover_your_groundswell_social_technographi

4)  Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 39i9. Edit and spell check writing before posting.

5).  Read and respond to least FIVE  other posts for this particular Online Conference. Respond at least once to any of your course mates who respond  to your work.. You must respond to any response the instructor makes to any of your posts.

6)  Email copy of assignment to ckasch@kaschassociates.com




Online Conference 5.0
Internet Utilization/Internet Typology Test

1) Download and read http://www.kaschassociates.com/399web/PewTypologyInternetUsers.pdf

Navigate to:
http://www.pewinternet.org/

3)  Take the Internet Typology Tests

http://www.pewinternet.org/Participate/What-Kind-of-Tech-User-Are-You.aspx

5. Write a 500 word essay in which you answer the following questions:

6. Resouces

Post completed assignment to the discussion forum for review and discussion by your coursemates. Edit and spell check writing before posting.

Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

Email copy of assignment to ckasch@kaschassociates.com

.

Additional Resources

 
College Student Internet Use: Convenience and Amusement CNNIC Released "2007 Research Report of China Youth Internet Behaviors
   
Johnson, G. M. College Student Internet Use: Convenience and Amusement. Canadian Journal of Learning and Technology, 33:1, 2007.  (http://www.kaschassociates.com/399web/2008CollegeStudentInternetUtilization.htm http://www.kaschassociates.com/399web/2005PewInternetCollege2002.pdf
   
http://www.kaschassociates.com/399web/2005PewInternetCollege2002.pdf  
   
Internet Use Among College Students:
Are There Differences By Race/ethnicity?
CNNIC Report on China’s Youth Internet Behaviors Reveals Important Trends and Concerns
   
Marketing Implications Of Internet Media Usage Among College Students Students’ ‘Evolving’ Use of Technology
   
College Students Media Habits (1998) Uses and Gratifications of the Web among Students (2000)




Online Conference 6.0

1)  Navigate to  http://www.pewinternet.org/Topics.aspx

2)  Select, read and read one of the Pew Internet Research Reports from 2006 to 2009)  It should be a "Report" and not a "Commentary," "Media Mention," or "Presentation."

3) Each person must select a different research report and write on a different topic.  Declare your topic taken in the Discussion Forum.

4.  Write a 500 word essay summarizing the major finding and arguments contained in the research report.

5.  Essay should include at least 5  25 to 50 word quotations from the research report.

6.  Internal citations and end of essay reference list should use APA style.

7.  Post completed assignment to the discussion forum for review and discussion by your coursemates. Edit and spell check writing
     before posting.

8. Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses
     makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

9.  Email copy of assignment to ckasch@kaschassociates.com




Online Conference 7.0
Relational Communication on the "Net"

Navigate and peruse eharmony.com

http://www.eharmony.com/singles/servlet/ghome?cid=857&aid=2354&ref=goo050&SOURCE=goog&KEYWORD=eharmony

1) Click on  Go  Free Personality Profile

2) Create an account.   I might consider creating a new email account on gmail for the purpose of this execise.

3) Congratulations!

You have taken the first step towards finding a successful relationship. Now it is time to complete our comprehensive Relationship Questionnaire and receive your detailed Personality Profile. The results will provide you with insights about yourself and will enable us to find people who are highly compatible with you.

Complete the Relationship Questionnaire.  Takes about 15 to 30 minutes depending on how much time you reflect on each another, and how many words you write in the two or three open-ended questions.

If you find your mind wandering during the personality inventory, save your work and pick it up again.  Your answers are saved and re-logging picks you back up at the point at which you left off.   If you do not take the inventory seriously you decrease the validity of the inventory.  This year's relationship questionnaire is actually much shorter to complete.  It used to take 30 to 45 minutes to complete, and there was an obvious fatigue factor.

In completing my profile, I did not not upload a photo, I think it is prudent not to, but that is your own choice.

4) Click on the circle "Free Personality Profile"

5)  The profile analyzes the personality about five dimensions  (hyperlinks to these dimension are in the left-hand frame)

6. I "cut and paste" my profile here. http://www.kaschassociates.com/399web/2009KaschEharmonyprofile.htm

7) If anyone is serious about using the service you would probably want to complete your personal profile  (photo, your "Must Haves."
   and "Can't Stands" and your RelyID ($5.95) in which your name, location and age are independently verified.  I imagine that
   the more flexible you are on "must haves" and "can't stands," and your willingness to verify you name, age and location will
   likely increase your total number of matches.  Likewise, when completing the relationship questionnaire, stating that you want
    matches from all over the country will get you more matches, than if you specify within 100 miles.

You will likely receive matches which according to the personality inventory are compatible with you. Only one student in the history of Com 399 online has failed to receive a match.  You know who you are Alex. :)

8. Write a 750 word essay in which you:

You may also want to address some of the following questions:

9) Navigate and read articles about e-harmony.com and online dating.

          http://www.kaschassociates.com/399web/2008OnlineRelationshipResources.htm

          http://www.kaschassociates.com/399web/2008OnlineDatingResourcesAcademic.htm

          http://www.kaschassociates.com/399web/2005AboutEharmony.htm

         http://www.kaschassociates.com/399web/2005HowEharmonyWorks.htm

         http://www.kaschassociates.com/399web/2005OnlineDatingIndustryAnalysis.pdf

The Psychology of Cyberspace Relationships

In-person versus cyberspace relationships
Transient and long term online relationships
The psychology of text relationships
Hypotheses about online text relationships
E-mail communication and relationships
Transference among people online
How to resolve conflict online
Cyberspace romances
Subtlety in multimedia chat

10.   Post completed assignment to the discussion forum as a  attachment for review and discussion by other students enrolled
         in Communication 399 Edit and spell check writing before posting.

Read and respond to least five other posts for this particular Online Conference.  Respond at least once to any of your courses makes who response to your work.

You must respond to any response the instructor makes to any of your posts.

11.  Email copy of assignment to ckasch@kaschassociates.com






Online Conference  8.0 Creating Your Personal Webblog

What are blogs?

From Wikipedia (http://en.wikipedia.org/wiki/Blog): "...a web-based publication consisting primarily of periodic articles, most often in reverse chronological order. Early weblogs were simply manually updated components of common websites. However, the evolution of tools to facilitate the production and maintenance of web articles posted in said chronological fashion made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging." Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software on regular web hosting services."

Resources on Blogging

Read Chapter 5 in the book Digital Literacy  pp. 52-62

The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders (Edelma

Blogs in Plain English, The Common Craft Show (audio + video) Weblogs: A History And Perspective, Rebecca Blood
Hammer, Nail: How Blogging Software Reshaped The Online Community, Rebecca Blood Anatomy of a Blog (read 2.2 to 2.9)
Time to check: Are you using the right blogging tool?, Blog software comparison chart)
Choose the Right Blog Tool, Rebecca Blood What We’re Doing When We Blog, Meg Hourihan
   
Blogging Strategy 101: A Primer, Scout Weblog Usability: Top Ten Design Mistakes in Blogs, Jakob Nielse
Weblog Ethics, Rebecca Blood A Blogger’s Code of Ethics, cyberjournalist.net
   
Technorati - Blogging 101  http://www.technorati.com/help/blogging101.htm Blogger Central  Top 100 Blogs  http://technorati.com/pop/blogs/
5 Ways to Imitate the 10 Most Popular Blogs  http://www.blogherald.com/2008/08/22/imitate-most-popular-blogs/

 

BlogSearch: Google's newly-released search engine for blogs.
   
   
   
   
   
 
Wikipeida  http://en.wikipedia.org/wiki/Blog
 
Technorati: Front Page Real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes
 
Some Tips From a Weary Weblogger (http://careo.elearning.ubc.ca/cgi-bin/wiki.pl?BlogShop_MAPLE/SocialBlogging)
 
An Introduction to Weblogs (http://www.dynamicobjects.com/d2r/archives/002399.html)
 
Beyond the Hype - What's in a Weblog? (http://estrategy.ubc.ca/news/update0309/030917-weblogs.html)
 
All About Blogs and RSS (http://msdn.microsoft.com/msdnmag/issues/04/04/xmlfiles/)
 
A guide to blogging (http://anne.teachesme.com/2005/11/08#a4515
 
Why Blog? (http://webjunction.org/do/DisplayContent?id=767)
 
Blogs with Podcasts:Problem and Solutions (http://drexel-coas-elearning.blogspot.com/2006/05/student-posts-and-podcasts-dont-mix.html)
 
Copyright Issues (http://drexel-coas-elearning.blogspot.com/2006/05/using-copyrighted-materials-on-blogs.html)
 
Legal Issues (http://en.wikipedia.org/wiki/Blog#Legal_issues)
 
Tutorial from UBC (http://careo.elearning.ubc.ca/cgi-bin/wiki.pl?BlogShop_MAPLE/IntroductionToWeblogs)

The Blog Herald

                                                      
     

  •  

  • Where to get a blog:

    Here is a list of a few places to obtain a blog. Some cost and some are free.
    Each one may offer different services so research before jumping in.

    There is an extensive list of blogs available in Wikipedia (http://en.wikipedia.org/wiki/Blog_software) This list shows user-hosted and developer-hosted blogs.

    Also, for a great comparison of blogs see: (http://www.ojr.org/ojr/images/blog_software_comparison.cfm)

     

     Assignment:

    1.  Download and Read Chapter 5 in the book Digital Literacy  pp. 52-62

    2.  The first thing you'll need to do is decide which blogging platform you want to use. There are three free blogging sites I can recommend for you:

    Blogger
    Wordpress
    Vox

    All three offer free and easy set-up. Check them out and decide which one you like the best. The digital world changes rapidly, so there may be new platforms that I am not yet familiar with.  I have used Blogger, it is not very powerful, but rather easy.

    How to Set Up A Blog on Blogger and WordPress

    How to create a blog with Blogger

    YouTube - Blogger Tutorial - How to Start Blogging with Blogger

    Creating A Graphical Header For Your Blogger

    BlogCreating a Blog List with Blogger

    Creating A Graphical Header For Your Blogger Blog

    WordPress.com - Step-by-Step Tutorial on How to Blog

    Wordpress Tutorial


     2.  Add an About You page to your Blog. 
                You could use your Com 399 profile, and/or your current resume, and and/or your eharmony profile.

    3.  Post your blog URL in the Discussion Forum.

    • Customize your blog to make it your own. Choose a custom theme
    • Be sure to tag your posts, so people know what they are. You can add as many tags as possible
    •  It’s always good to add photography or artwork to your blog posts to give them interest. Try this out.
    • Be sure to link your image, and put some links in your posts. You want to link to the sites you are referencing.


    4.  Search the blogsphere.  Find the name and the location of 15 blogs which are relevant to your major/area of concentration.
         (advertising, electronic media, journalism, organizational communication, pubic relations, sports communication)  Include a "beefy"    
          paragraph telling the reader the types of content they will find on this blog. Post your  your list 

    Title of Blog Name of Author URL Brief Description.

    10.   Post completed assignment to the discussion forum for review and discussion by other students enrolled
             in Communication 399 Edit and spell check writing before posting.

    Read and respond to least five other posts for this particular Online Conference.  Respond at least once to any of your courses makes who response to your work.

    You must respond to any response the instructor makes to any of your posts.




  •  

    Assignment Options for Online Conference 9.0  Second Life

       
    Option 1 Play the Game - Write Your Story   Option 2  Analytical Essay Focusing on Second Life

    This assignment has two options.  You can either joint SL devote several hours playing second life, and write a essay/journal/story describing your participant observational experiences during your sojourn through the "metverse."

    OR

    You can write an analytical research-based essay exploring nature, functions dynamics, and use of Second Life in various contexts.

     

    The metaverse is a fictional virtual world, described in Neal Stephenson's 1992 science fiction novel Snow Crash, where humans, as avatars, interact with each other and software agents, in a three-dimensional space that uses the metaphor of the real world. The word metaverse is a compound of the words "meta" and "universe". ~ wikipedia

    Metaverses are becoming immensely popular, with millions of active users worldwide. The growing collection of metaverses used for social networking, workplace collaboration, retail sales, virtual tourism, marketing, distance learning, disaster recovery training, and threats is often called the 3D Internet. Some virtual worlds grant access only to specific groups of users. For example, Forterra Systems (www. forterrainc.com) creates or hosts private virtual worlds based on their On-Line Interactive Virtual Environment platform. These metaverses focus on staff training or collaborative decision-making and typically replicate real-world locations. Most metaverses, however, are open to all users and serve as vehicles for social networking, commerce, education, or entertainment with some fantasy-based elements. The first metaverse, CitySpace, was launched at the 1993 Siggraph conference and was active until 1996(http://en.wikipedia.org/wiki/Cityspace). Since then, numerous metaverses have emerged, including ActiveWorlds (www.activeworlds.com) and There (www.there.com).The most popular metaverse today is Linden Lab’sSecond Life (http://secondlife.com), in which many corporations, universities, cities, embassies, artists, andindividuals have created a virtual presence.

    This assignment serves as a basic primer into the virtual world of Second Life. The assignment will furnish the opportunity to learn how to interact with real people in a virtual environment. This assignment also allows on to think about how virtual experiences are applicable to the real world (i.e. relationships, business, education, corporate training and so forth.

         In 2003, Linden Labs created Second Life, a virtual world focusing on the communication and building aspects instead of the competition and game playing.  The concept of virtual worlds was already under development for massively multiplayer role-playing games, such as World of Warcraft, Matrix Online, and Call of Duty, but the underlying focus of these systems was on the game playing element.  To new onlookers, Second Life appears to be a game.  The visual nature of avatars exploring a world is very similar to the games incorporating virtual worlds.  But Second Life is not a game; it does not contain the typical elements of game play, such as points, weapons, damage, competition, and winners.  Instead, Second Life is a new method of communication over the Internet, and is the most popular Internet-based virtual world that is not part of a game.

          For the first several years of its existence, Second Life was not popular.  Those expecting to play a fun virtual world game were disappointed by the lower quality graphics and lack of competitive purpose, feeling like their avatars were wandering aimlessly around a virtual world.  Those using Second Life for communication purposes were disappointed because so few people had avatars and thus there was not much point to enter the world.  But times have changed.  Since 2006, the usage of Second Life has exploded rapidly. There are now over 13 million unique accounts, with around 60,000 members in the world during peak usage.  There are virtual stores, dance clubs, meetings rooms, classes, etc…  It is growing exponentially, similar to the way the World Wide Web grew a decade ago.

    In Second Life people create 3D avatars as representations of themselves, build structures and objects, and socialize. There is no cost to you to go to Second Life and create an account and avatar. You will have to download a rather large client program that you run on your own computer when you log in. And the Second Life experience requires a broadband connection and a computer with significant graphics and computation power.

    Linden Labs, the company that owns Second Life, makes money by selling virtual real estate and services like uploading your own media for display. It's a big and complex environment. There are many "mature" areas in which simulation is open and graphic, in many ways a 'digital frontier,"   There are "griefers" who can pull pranks on the unsuspecting. However, for the most part, the people you meet in Second Life are helpful and eager to assist you in finding your way.

    Additional insights about Second LIfe can be found without playing the game by searching YouTube and Google Video and Blip.TV (search second life for user-generated video)

    For example,  the founders of Second Life are invited to Google to give a Tech Talk to interested employees in this vdieo.
        http://video.google.ca/videosearch?q=Second+LIfe&sitesearch=#q=Second%20LIfe&sitesearch=&start=10

     

     

    Assignment Option 1   Play the Game, Write Your Story

    1. Download Software, Register your Account:  There are several steps that need to be taken before you can successfully begin using Second Life.Downloading Second Life Client    (It is also possible to join Second life through the New Media Center Consortium http://sl.nmc.org/join/

      Create a Second Life account.  Go to the join second life web page to create an account and avatar.  Use your email address for the email contact, and select a name for your avatar. 

      Attend SL’s Orientation Island.  Gain familiarity and comfort with the movement controls, communication methods, and menu command interface.

      Alter the appearance of your avatar.  Create a distinct avatar appearance you like.  It may look just like you or be completely different

       

    2. Devote several hours, at least, to exploring. You can't do it in ten-minute bursts. Create an avatar and try to customize it. Use the search facility to explore the virtual world. Learn to walk, fly, and move your "camera" -- your point of view.  You can't do it in ten-minute bursts. Create an avatar and try to customize it. Use the search facility to find the avatar named Profesor Skytower  and offer friendship. Learn to walk, fly, and move your "camera" -- your point of view. Hint -- pointing at objects and control-clicking (command-clicking on Macs) on the object often reveals a menu. Try the "touch" and "edit" options on one of the pie-chart menus that appears.

    3.  Some suggest going on a scavenger hunt to become familiar with the virtual world.

    • Avatar with wings (yours avatar or someone else’s)
    • Large group of avatars (at least 10)
    • Place to make free money and free clothing, skins, shapes
    • Superhero costume (either on an avatar or for sale in a store) \
    • Skill game, such as bowling, putt-putt, darts, etc…
    • Star Wars world
    • Your avatar dancing
    • Your avatar in a karate pose
    • Medical training simulation \
    • Your avatar in a vehicle (car, plane, boat, hovercraft, skateboard, etc…)
    • An extravagant house
    • Volcano (far away shot
    • Moon landing
    • Geometric figure (cube, pyramid, prism, cylinder, icosahedron, (the sandboxes)
    • Game or activity (checkers, chess, monopoly, sudoku, etc…)
    • In a virtual classroom (teaching or sitting)
    • Playing an video game from the 80’s
    1. Visit several locations in Second Life and documenting them. You will document them by taking pictures, learning as much about them as you can, and hopefully talking to the people who run them or spend time there. 
    2. Go to secondlife.com/showcase, and watch some of the Arts & Culture, and Photos & Machinima galleries.  This one is quite interesting:  SecondHealth.
    3. Links to some Orientation/Getting Started Tutorials Can Be Found at

     http://www.kaschassociates.com/399web/2008SecondLifeGettingStarted.htm

    Here are some points of interest.  
     (You must have created your avatar and be in Second LIfe for the links to take your avatar to your desired destination

    Once you are inside SL you can use the search engine to navigate around SL by clicking Search

    12 Things To Do In Second Life That Aren't Embarrassing If Your Priest Or Rabbi Finds Out
        http://www.informationweek.com/blog/main/archives/2007/04/10_fun_things_t.html

    The following "most visited" sites in Second Life were taken from the following persons who blog about Second Life (I have not not visited these sites)

     http://nwn.blogs.com/nwn/2009/03/sls-most-visitedphotographed-sites-last-week-koinup-1.html
    http://nwn.blogs.com/nwn/2008/12/koinups-top-t-1.html#more
     
     
     
     
     
     
     

     

    Max Money Aldenshire Error White Taj AeroBreeze Poetik Velvets
               
    Date Falls Tayaila Creamshop Gion Rez Mao
               
    Tempura Islands Here Wales Springs Mermaid Temple Insilico  
               

    10 Fun Things to Do in Second Life

     

    SL Things To Do 5 Free Fun Things To Do Second Louvre Virtual Hallucinations Harvard Law School's Austin Hall
               
    The Sistine Chapel at Vassar Island Democracy Island Laguna Beach Wizard Alley Logging on to NMC Orientation

     

     

    NMC Orientation
               

    Requirements

    Write at 1000  word story about your sojourn in Second Life.  Write your story as a narrative but include discussion of such things as:

    • Challenges you found. What activities were harder to get used to, which ones seemed natural.Interactions you had with either things or people.

    • Was it easy to chat, buy clothes or meet people.

    • Your expectations for future interactions within second life?
    • What things you think would be interesting to explore or what activities seem like they would be fun to do within second life.
    • Do you think second life can provide a good environment to foster a community? Why or why not
    • How do graphical simulations such as Second Life avatars affect how you think of yourself online, how people interact socially


    Option 2  Analytical Essay Focusing on Second Life

     

    at least 1000 words of text

    contain at least 2 images per page

    contain at least 8 hyperlinks embedded in the essay

    contain at least four 25-50 word quotations from authority (do not cite URL's if author is unknown)

    Use as least five sources. Cite your sources using APA style (No credit is sources are not cited in correct APA style)

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting.

    Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email copy of assignment to ckasch@kaschassociates.com

    Potential Topics

              Here are some general topic areas which may serve as a catalyst for decided what you would like to write on.  I will add resources for
              these areas as I find them.


     

    Warburton S (2009) Second Life in higher education: Assessing the potential for and the barriers to deploying virtual worlds in learning and teaching. British Journal of Educational Technology, 40 (3), 414-426.

    Edirisingha P, Nie M, Pluciennik M and Young R (2009) Socialisation for learning at a distance in a 3-D multi-user virtual environment. British Journal of Educational Technology, 40 (3), 458-479

    Specific Requirements The Analytical Essay
     

    at least 1000 words of text

    contain at least 2 images per page

    contain at least 10 hyperlinks embedded in the essay

    contain at least four 25-50 word quotations from authority (do not cite URL's if author is unknown)

    Use as least five sources.  Try to use "serious" resources, not just "pop press fluff"  If you do not know the author do not use the source.

    Cite your sources using APA style (No credit is sources are not cited in correct APA style)

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting.

    Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Virtual Worlds and Education

    Second Life: The Educational Possibilities of a Massively Multiplayer Virtual World (MMVW), David M. Antonacci and Nellie Modaress
    7 Things You Should Know About Virtual Worlds, Educause
    Get a (Second) Life! Henry Jenkins
    Game On for Learning, Sara de Freitas
    Digital Game-Based Learning: It’s Not Just the Digital Natives Who Are Restless, Richard Van Eck
    Simulations, Games, and Learning, Diana Oblinger
    Gaming the System: What Higher Education Can Learn from Multiplayer Online Worlds, J.C. Herz
    Meet the Gamers, Kurt Squire & Constance Steinkuehler
    Understanding the Importance of Exploring Virtual Worlds, Jenny Levine
    How Gaming Could Improve Information Literacy, Ameet Doshi
     
     

    Identity and Online Relationships in Virtual Worlds

    Donath, J. S. (1998). Identity and deception in the virtual community. In P. Kollock & M. Smith (Eds.), Communities in Cyberspace. London: Routledge.
    boyd, d. (2006). “Friends, Friendsters, and MySpace Top 8: Writing Community Into Being on Social Network Sites.” First Monday 11(12).
    Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online environment. Journal of Computer-Mediated Communication, 11(2
     
     
     
     
     
     
     

    Some General Resources on Second Life

    http://www.secondlifeherald.com/
    http://www.trinity.edu/adelwich/worlds/students.html

    http://www.stanford.edu/class/casa155/

    http://www.alphavilleherald.com
    /http://www.infoisland.org/
    http://nwn.blogs.com/nwn/

    http://www.trinity.edu/adelwich/games/students.html

    http://www.brandeis.edu/pubs/jove/HTML/aboutJOVE.html
    http://www.lse.ac.uk/collections/ethnobase/http://secondlife.com/knowledgebase/
    http://www.simteach.com/wiki/index.php?title=Top_20_Educational_Locations_in_Second_Life

    http://www.cybersociology.com/
    http://secondlife.com/showcase/
    http://secondlife.com/showcase/
    http://www.lovelymachine.com/Dolmere/
    http://www2.kumc.edu/netlearning/SLEDUCAUSESW2005/SLPresentationOutline.Htm

    http://www.youtube.com/watch?v=synxFmQJ_0

    http://secondlifelibrary.blogspot.com/

    http://signpostmarvmartin.wordpress.com/2006/09/17/intellagirl-tully-presentation-
    on-avatars-
    and-identity-in-sl/

    http://gwynethllewelyn.net/article27visual1layout1.html

    http://www.cxknowledge.com
    ./Intro_SL.html
    http://cterport.ed.uiuc.edu/technologies_folder/index.html#sl

    http://www.blip.tv/file/74378/

    http://secondlife.com/newsletter/2006_10/#seven

    http://www.youtube.com/watch?v=iRNP6IJwY90
    http://rpfolio.com/cblog/http://www.simteach.com/SLCC06/slcc2006-proceedings.pdf
    http://blogs.law.harvard.edu/vvvv/
    http://www.simteach.com/blog/
    http://www.nmc.org/sl/http://planet.worldofsl.com/
    http://www.simteach.com/wiki/index.php?title=Second_Life_Education_Wiki

    Putnam, R. (1995) "Bowling Alone: America's Declining Social Capital," Journal of Democracy, vol. 6 (1), pp 65-78.

















     

    Online Conference
    The State and Future of Digital Gaming

    Navigate and Read

    http:/www.kaschassociates.com/399web/Gaming.pdf

    Read the Executive Summary carefully.  Read/scan the remainder of the document depending on your specific interests.

    Make a TOP TEN list of the most important things you learned from reading this report. Write ten paragraphs describing what you consider the most important insights contained in this report.  Include a five source reference list of current (2007) citations which support and amplify your Top Ten list.

     Harness the power of the Internet to construct your answers. Use a least five references. Construct a list of references using APA Style. Use at least five different references for each strategy. (Ten points off if correct APA style is not employed)

    Post completed assignment to the discussion forum  for review and discussion by your coursemates.  Edit and spell check writing before posting.Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your coursemates who response to your work.. You must respond to any response the instructor makes to any of your posts.

     Email assignment tot he instructor.  ckasch@kaschassociates.com

    Report Overview
     

     

     Gaming, A Technology Forecast:
    Implications for Texas Community and Technical Colleges.

    Authored by: Jim Brodie Brazell, Nicholas Kim, Honoria Starbuck
    Program Manager for Research: Eliza Evans, IC² Institute
    PET Program Director: Michael Bettersworth, TSTC
    Published February 2004.

    This report is specifically designed to provide Texas community and technical colleges with insights and data useful in identifying and initiating new technology-related programs in the field of Gaming. Though this report was designed for Texas educators, its contents may also be useful to a variety of state and regional economic development efforts. Report highlights include:

    • The Digital Game Market
    • Game Related Technologies
    • Game Industry Trends
    • Game Industry Workforce Needs, Salaries, and Occupations
    • College Gaming Curricula

    The report also discusses the unique transdisciplinary nature of gaming and potential relationships and implications of gaming throughout 21st century science, technology, and education. This research was conducted by the IC² Institute at The University of Texas at Austin in the fourth quarter of 2003.

     

    Table of Contents

    List of Tables v
    List of Figures v
    Author Biographies vii
    Preface ix
    Acknowledgments x
    Executive Summary 1
        Introduction 1
        Game Industry and Market Snapshot 1
        Developing Knowledge Workers for Gaming 2
        Innovation Networks and The Wired Generation 3
        Game Industry Workforce Development 4
        Game Industry Workforce Needs 6
        Gaming Curricula 9
        IGDA Curriculum Framework 11
        Partnering With the Game Industry 12
        Gaming, Science, Technology, and Education 14
    Market and Technologies 17
        Introduction 17
        Forecasts 17
        Gamer Demographics 18
        Digital Game Platforms 19
    The Digital Game Industry 23
        Introduction 23
        Game Company Market Performance 23
        Industry Trends 23
        Structure of the Industry 24
        Convergence Affects the Value System 26
        Emerging Industry Value System 27
        Creators and the Production Culture 28
        Game Industry R&D and Innovation Networks 30
    Game Trends and Technology Scenarios 35
        Network Games 35
        Next-Generation Platforms 36
        Broadband and Gaming 37
        Wideband and Gaming 38
        Advanced Gaming Display Technologies 41
        Profiles of Global Markets 41
    Survey of Trends and Technologies 43
        Findings and Analysis 43
    Survey of Industry Workforce Needs 49
        Findings and Analysis 49
    Constructivist Network Learning Environments 57
        Introduction 57
        Conclusion 57
    Workforce Domains, Salaries, and Occupations 61
        Introduction 61
        Functional Work Domains 61
        Informatics Jobs and Salaries 62
        Art Jobs and Salaries 64
        Production Jobs and Design Salaries 66
        Business Jobs 69
        Entry-Level and Future Jobs 70
        Conclusion 72
    Knowledge Workers and Knowledge Industries 73
        Introduction 73
        Convergence 73
    The Wired Generation, Gaming, and Education 79
        College Curricula and The Wired Generation 79
        Survey of Gamer Innovators 81
        Gaming Curricula 83
        IGDA Curriculum Framework 85
        San Antonio Partnership Model 87
        Ideal Learning Environment 88
        Lab Equipment 88
        Conclusion 90
    List of Appendices 91
        A: Knowledge, Skills, and Abilities of Select Jobs 91
        B: Academic Digital Game Programs 99
        C: Digital Game Company Inventory 105
        D: Technology Inventory 121
        E: Experts Consulted 143
        F: Next-Generation Console Specifications 144
        G: References

     



    Online Conference Podcasting,

    What is a Podcast?

    Podcasts are audio programs that are broadcasted over the Internet. They are MP3 files which can be downloaded onto a compatible digital player or played on your computer. You can download one or many, for free (generally), or you can subscribe to an RSS service for downloads so you can be alerted when new postings are made available. The name podcast comes from compounding the words iPod and broadcast.

    Definitions:

    • Wikipedia (http://en.wikipedia.org/wiki/Podcasting)
    • PBWiki (http://podcasting101.pbwiki.com/)
    • Yahoo (http://podcasts.yahoo.com)
    • PodcastAlley (http://www.podcastalley.com/what_is_a_podcast.php)
    • iLounge (http://www.ilounge.com/index.php/articles/comments/understanding-the-podcasting-revolution)
    • Wired (http://www.wired.com/news/columns/0,70884-0.html)
    • Apple’s page (http://www.apple.com/education/solutions/podcasting/)

    Links to Learning

    A good tutorial (http://podcasting101.pbwiki.com/)This is the same link above (PBWiki).

    An ipod tutorial (http://www.apple.com/support/ipod/tutorial/)

     

    How to subscribe and listen to them:

    • You will need a ‘podcast software client’ that will download the feed via your Internet connection:

      • For Windows, Mac or Linux (multi-platform podcasting application) see: iPodder (http://www.ipodder.org/whatIsIpodder).

      • For windows see: NIMIQ (http://www.nimiq.nl/), podfeeder (http://www.podfeeder.com/), or Doppler (http://www.dopplerradio.net/).

      • For Mac see PlayPod(http://www.iggsoftware.com/playpod/).

    • This will create a download of a small text file called “.pcast”. This tells your music software what podcast to download, then notifies you of new episodes whenever they are available.

    • You can listen to podcasts directly from your computer. If you want to take a podcast with you, any MP3 player or iPod will work. You do not need iTunes.

    iTunes info (http://www.ilounge.com/index.php/articles/comments/the-complete-guide-to-itunes-49-with-podcasts/)Yahoo info (http://podcasts.yahoo.com/start?i=3)
    
    Podcast Alley info (http://www.podcastalley.com/forum/links.php)

     

    These are samples of subscription ‘badges:’

    podcasts_120_1.gif (http://podcasts.yahoo.com)

    podcasts_88_1.gif (http://podcasts.yahoo.com)

    podcastalley_icon.gif (http://www.podcastalley.com/forum/links.php)

    podcastalley_icon_2.gif (http://www.podcastalley.com/forum/links.php)

    dopplerbutton.gif (http://www.dopplerradio.net)

    PlayPod_badge.gif (http://www.iggsoftware.com/playpod/)

    nimiq_small.gif (http://nimiq.nl)

    Podcasts on Podcasting

    Assignment

    1. Subscribe to or find at leave five Podcasts that are relevant to your intended career or areas of concentration within the communication major.  Furnish us with their title and location.

        3)   Write a 750 word essay/reflection in which you address the following questions:

                 How might podcasting, moblogging and vblogging be integrated into the teaching-learning process in your
                 major generally, and  in some of the courses you have taken so far.

                 What are the pros and cons, upsides and downsides, promise and perils, strengths and limitations
                of thesetechnologies as teaching tools, both from the students and teachers perspective?

    PodCasting (Audio Blogging) - rather than write text to a blog, podcasting  enables people to record their voices and post that to a blog.   The key here is ease of use and convenience.   The end user can subscribe to a podcast and have it automatically download the latest MP3 file to his/her computer (or iPod or whatever).   So, it's like subscribing to a radio show that you can listen too at your convenience.   By the way, the term is derived from another word combination....  iPod + Broadcasting = PodCasting  This really has nothing directly to do with iPods - it's just the way the name evolved. This is really quite a powerful medium.  Imagine the potential in foreign language classes or at a place like Duke University where they give all incoming freshmen iPods

    MoBlogging- (Mobile Blogging) - posting to your blog using hand held devices such as a cell phone or PDA.  Not a huge stretch, but a powerful thing nonetheless.  This allows bloggers to publish from remote locations such as the beach, conferences, the car, the classroom, etc.   There are lots of sites and bloggers dedicated to the 'art' of moblogging.  Additionally, this allows podcasters to tape themselves from remote locations.   Get your cell phone, dial into your blog, talk, press pound, and bada bing - your voice is published for the world to download.   The ultimate in remote broadcasting.

     (3) VBlogging or Vlogging - (Video Blogging) - rather than write text to a blog why not post video clips?  Video tools are cheap and easy to use.  Video is built into our cell phones and our web cams.   It's a natural evolution for blogging tools to adapt themselves to make publication of video clips as quick and easy as posting a message to a blog.   so what's the difference between this and streaming video?  Again, the answer is ease of use, convenience and subscriptions.   This format lends itself to a single person publishing his/her own videos at will.   Streaming video requires lots of planning, preparation and configuration.   The time investment is often a deterrent.   Vblogging puts video production in the hands of the individual - no technicians required.  A product by Serious Magic is designed to do this very thing.  Visual Communicator turns your PC's web cam into a mini production studio so you can sit , tape, and publish your videos to the web using your computer's web cam. Biology Course Outline(1:16) - Windows Media  Mission To Saturn (:59) - Windows Media

    Post completed assignment to the discussion forum  for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting.

    Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email a copy of your assignment to ckasch@kaschassociates.com

     

    Potential Resources

     

    Instructional Podcasting Resources  (Multiple Articles)
    Podcasting Lectures - Pros and Cons
    Podcasts: Why?
    The University of Southern Mississippi's Podcasting Pilot Project
    Giving the students what they want: Short, to-the-point e-lectures
    Podcast Pros {and Cons}
    Podcasts & Vodcasts: Educational Applications
    Technology – Pros and Cons for Schools
    Podcasts and student feedback

    Crossing the Digital Divide: A Road Map to Technological Success

    Are You Ready for Mobile Learning?

    Podcast Brothers Podcasts

    http://www.kaschassociates.com/399web/2005PodcastingResources.htm









    Post completed assignment to the discussion forum as a  attachment  for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts for this particular Online Conference.  "None of us is as good as all of us."



    Online Conference

    Advertising in Second life

    Requirements:

    Navigate and Read:

    http://www.kaschassociates.com/49101web/2008SecondLifeMasterPromisePeril.htm
     

    This is an "group essay" written by a previous class. It is pretty much an "average bear" effort, but will furnish a starting point for our purposes.

    Your task is write a 750 word essay where you address the following three questions.

    1) What are the promises of advertising in Second Life? Argue and give reasons why companies and advertisers should consider SL and other virtual worlds as a medium for advertising?

    2) What are the perils and challenges for companies considering establishing a presence or advertising in SL? Argue and give reasons why companies and advertisers should avoid SL and other virtual worlds as a medium for advertising?

    3) What are the types of advertising which are used in SL and what are some types of advertising that might potentially be used in SL?
     

    Specific Requirements For Each Contribution to the Group Essay
     

    at least 750 words of text

    contain at least 2 images per page

    contain at least 4 hyperlinks embedded in the essay

    contain at least four 25-50 word quotations from authority (do not cite URL's if author is unknown)

    Use as least five sources. Cite your sources using APA style (No credit is sources are not cited in correct APA style)

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting.

    Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email copy of assignment to ckasch@kaschassociates.com

    Hrastnik, R. Second Life 1: Does Second Life Hold "Real" Marketing Value? Marketing Studies. Retrieved May 30, 2008, from
    http://rssdiary.marketingstudies.net/content/second_life_1_does_second_life
    _hold_real_marketing_value.php

     Ilya Vedrashko: Bridging the gap between geekdom and advertising. In-Game Advertising. Retrieved May 30, 2008, from http://gamesbrandsplay.com/

     Second Thoughts. Advertising in Second Life. Retrieved May 30, 2008, from
    http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_
    .html

    Wagner, J. A. Marketing in Second Life doesnt work.here is why. Giaom. Retrieved May 30, 2008, from
    http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesn
    t-work

    Wiki: Second Life. Advertising in Second LIfe. Retrieved May 31, 2008, from http://wiki.secondlife.com/wiki/Advertising_in_Second_Life

    Brown, S.(2007). Advertising real life products in second life. Retrieved May 31, 2008 from, http://www.associatedcontent.com/article/328649/advertising_real_life_products_in_second.html

     

    Angevine, G.(2007). Marketing to a new generation. Retrieved May 31, 2008 from, http://ga-marketblog.blogspot.com/2007/03/second-life-advertising.html

    Au, J. W.(2007). Virtual world marketing: Lots of companies, few visitors(so far). Retrieved May 31, 2008 from, http://gigaom.com/2007/05/24/virtual-world-marketing-lots-of-companies-few-visitors-so-far/

    Au, J. W.(2007). Does virtual world advertising work? Retrieved May 31, 2008 from, http://gigagamez.com/2007/04/29/does-virtual-world-advertising-work/

    Vedrashko, I.(2006). Advertising in second life. Retrieved May 31, 2008 from, http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html

    Au, J. W.(2008). Second life marketing: Still strong. Retrieved May 31, 2008 from, http://www.businessweek.com/technology/content/may2008/tc2008054_665274.htm 

    “Second Life” 30, May, 2008. Downloaded on May 31, 2008 from Wikepida’s website: http://en.wikipedia.org/wiki/Second_Life

    Dyerbrook, M. “Do’s and Dont’s For Big Business”. 26, October, 2006. Downloaded on May 31, 2008 from Second Thoughts: http://secondthoughts.typepad.com/second_thoughts/2006/10/dos_and_donts_f.html

    “Advertising in Second Life”. 30, May, 2008. Downloaded on May 31, 2008 from Second Life Wiki website: http://wiki.secondlife.com/wiki/Advertising_in_Second_Life

    Dyerbrook, M. “Advertising in Second Life”. 25, October, 2006. Downloaded on May 31, 2008 from Second Thoughts: http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html

    Gage, Deborah. “Second Life creator steps down at Linden Lab”. 15, March, 2008. Downloaded on May 31, 2008 from SFGate: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/14/BU39VK8FC.DTL

    Tomasco, Steven. “IBM and Linden Lab to Explore Enterprise-Class Solution for Virtual World Creation and Collaboration”. 03, April, 2008. Downloaded on May 31, 2008 from IBM: http://www-03.ibm.com/press/us/en/pressrelease/23800.wss

     Hrastnik, R. Second Life 1: Does Second Life Hold "Real" Marketing Value? Marketing Studies. Retrieved May 30, 2008, fromhttp://rssdiary.marketingstudies.net/content/second_life_1_does_second_life
    _hold_real_marketing_value.php

    Ilya Vedrashko: Bridging the gap between geekdom and advertising. In-Game Advertising. Retrieved May 30, 2008, from http://gamesbrandsplay.com/

    Second Thoughts. Advertising in Second Life. Retrieved May 30, 2008, from
    http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_
    .html

    Wagner, J. A. Marketing in Second Life doesnt work.here is why. Giaom. Retrieved May 30, 2008, from
    http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesn
    t-work/

    Wiki: Second Life. Advertising in Second LIfe. Retrieved May 31, 2008, from http://wiki.secondlife.com/wiki/Advertising_in_Second_Life

    “Second Life” 30, May, 2008. Downloaded on May 31, 2008 from Wikepida’s website: http://en.wikipedia.org/wiki/Second_Life

    Dyerbrook, M. “Do’s and Dont’s For Big Business”. 26, October, 2006. Downloaded on May 31, 2008 from Second Thoughts: http://secondthoughts.typepad.com/second_thoughts/2006/10/dos_and_donts_f.html

    “Advertising in Second Life”. 30, May, 2008. Downloaded on May 31, 2008 from Second Life Wiki website: http://wiki.secondlife.com/wiki/Advertising_in_Second_Life

    Dyerbrook, M. “Advertising in Second Life”. 25, October, 2006. Downloaded on May 31, 2008 from Second Thoughts: http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html

    Gage, Deborah. “Second Life creator steps down at Linden Lab”. 15, March, 2008. Downloaded on May 31, 2008 from SFGate: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/14/BU39VK8FC.DTL

    Tomasco, Steven. “IBM and Linden Lab to Explore Enterprise-Class Solution for Virtual World Creation and Collaboration”. 03, April, 2008. Downloaded on May 31, 2008 from IBM: http://www-03.ibm.com/press/us/en/pressrelease/23800.wss

    Dell, Kristina. "Second Life's Real-World Problems." Time 170 (2007): 49-50. 31 May 2008.

    Wagner, James. Gigaom. 24 May 2007. 31 May 2008 http://gigaom.com/2007/05/24/virtual-world-marketing-lots-of-companies-few-visitors-so-far/

    Rodgers, Zachary. "In 'Second Life,' a Virtual Ad Agency Arises." Clickz. 6 May 2005. 31 May 2008 <http://www.clickz.com/showPage.html?page=3503316>.

    Second Thoughts. 26 Oct. 2006. 31 May 2008 <http://secondthoughts.typepad.com/second_thoughts/2006/10/advertising_in_.html>.

    Barnes, Stuart. All Business. 1 Nov. 2007. 31 May 2008 <http://www.allbusiness.com/marketing-advertising/marketing-advertising/8889107-1.html>.

    Brand, W. (2007). Clever marketing in second life. Retrieved May 30, 2008 Site: http://www.clevermarketingspain.com/second-life.htm

     Gardener, B. (2008). Bank failure in second life leads to calls for regulation. Retrieved May 29, 2008 Site:http://www.wired.com/gaming/virtualworlds/news/2007/08/virtual_bank

     KippReport (2008). Corporate failure stalks second life. Retrieved May 30, 2008 Site: http://www.kippreport.com/article.php?articleid=1234&day=3

     Linden, R. (2008). Advertising policy changes. Retrieved May 29, 2008 Site: http://blog.secondlife.com/2007/04/05/advertising-policy-changes/

     Business Opportunities retrieved from Second Life website 2008 at: http://secondlife.com/whatis/businesses.php

    Economic Statistics retrieved from Second Life website 2008 at: http://secondlife.com/whatis/economy_stats.php

    Mitham, Nic, (2008, February 28). A strikingly fresh approach to real world advertising in second life, Retrieved on May 30, 2008 on the KZERO website: http://www.kzero.co.uk/blog/?p=1958

    Rheingold, H. (2007, June 15). A re (slice) of life online, part four: Howard’s Second Life office [video file].  Video posted to http://blip.tv/file/268204

    TheSLAgency Case Studies retrieved from TheSLAgency website 2008 at: http://www.theslagency.com/case-studies.html

     

    Wagner, J. (2008). Marketing in second life doesn’t work…here is why! Retrieved May 30, 2008 Site: http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/

     

    Some General Resources on Second Life

    http://www.secondlifeherald.com/
    http://www.trinity.edu/adelwich/worlds/students.html

    http://www.stanford.edu/class/casa155/

    http://www.alphavilleherald.com
    /http://www.infoisland.org/
    http://nwn.blogs.com/nwn/

    http://www.trinity.edu/adelwich/games/students.html

    http://www.brandeis.edu/pubs/jove/HTML/aboutJOVE.html
    http://www.lse.ac.uk/collections/ethnobase/http://secondlife.com/knowledgebase/
    http://www.simteach.com/wiki/index.php?title=Top_20_Educational_Locations_in_Second_Life

    http://www.cybersociology.com/
    http://secondlife.com/showcase/
    http://secondlife.com/showcase/
    http://www.lovelymachine.com/Dolmere/
    http://www2.kumc.edu/netlearning/SLEDUCAUSESW2005/SLPresentationOutline.Htm

    http://www.youtube.com/watch?v=synxFmQJ_0

    http://secondlifelibrary.blogspot.com/

    http://signpostmarvmartin.wordpress.com/2006/09/17/intellagirl-tully-presentation-
    on-avatars-
    and-identity-in-sl/

    http://gwynethllewelyn.net/article27visual1layout1.html

    http://www.cxknowledge.com
    ./Intro_SL.html
    http://cterport.ed.uiuc.edu/technologies_folder/index.html#sl

    http://www.blip.tv/file/74378/

    http://secondlife.com/newsletter/2006_10/#seven

    http://www.youtube.com/watch?v=iRNP6IJwY90
    http://rpfolio.com/cblog/http://www.simteach.com/SLCC06/slcc2006-proceedings.pdf
    http://blogs.law.harvard.edu/vvvv/
    http://www.simteach.com/blog/
    http://www.nmc.org/sl/http://planet.worldofsl.com/
    http://www.simteach.com/wiki/index.php?title=Second_Life_Education_Wiki

     

     




    Online Conference
    Googlezon.


    Part 1,
    Watch 2014 and 2015 (a slightly undated version) and read the transcript

    http://idorosen.com/mirrors/robinsloan.com/epic/

    Trascript

    http://www.kaschassociates.com/399web/2006GooglezonTranscript.htm

    Resoruces

    http://www.kaschassociates.com/399web/2006GooglezonResources.htm


    What you will see is a story about the past from the future. From the year 2014, the Museum of Media History recaps the rise of computer-media moguls, the death of the 4th estate, and the Googlezon hegemony.

    Part 2
    While you are watching, take note of words or ideas mentioned in the clip that you you do not understand. Go and find the answers on the "net". Pllay the clip several times so you can refer to it while you write.

    Part 3 Write answers to the following questions.

    A. What is Googlezon hegemony? Can this actually happen? Does technology cause this? Or are these
    values humans have that they inscribe on technology (i.e., is there something inherent in human values
    that will cause us to create this type of hegemony whether we like it or not)?

    B. Fracturing or connecting society?

    Is this kind of individualized media delivery system making us so individualized that we can no longer act as community? or is it casting us into a limited set of 'individual types' forcing us to be more and more alike?

    C. Invasion of privacy or valuable convenience?

    Is this a threat to privacy or is this a convenience that is worth giving up privacy? are we willing to give up privacies like identity traits in order to have a more convenient or more personalized media landscape? is there great value in a sorted and tailored media landscape? where might there be problems with this kind of sorting?In your answer, state an opinion. Come down firmly on one side of your question or the other.
    Include 2 examples from the clip to support your opinion.

    Include an example of how you could, or could not see this scenario happening in real life (is this a reasonable future to extrapolate from current techno-media landscape?)

    Give more than one explanation of why this kind of media change could be good or bad for humanity (i.e., does this type of individualization threaten or strengthen human values?)

    Harness the power of the Internet to construct your answers. Use a least five references. Construct a list of references using APA Style.  (Ten points off if correct APA style is not employed)

    Post completed assignment to the discussion forum as a  attachment for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your coursemates who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email assignment tot he instructor.  ckasch@kaschassociates.com





    Online Conference
    Citizen Journalism: Weblogs and Blogging

    Social software' has become a convenient label to group a new generation of socio-technical systems (mostly web based) that facilitate human expression, communication, and collaboration. Examples of social software include content management systems such as blogs, knowledge and collaboration management systems such as wikis, relationship management systems such as Friendster and Orkut, distributed classification systems such as del.icio.us and furl, and the use of RSS feeds to distribute information to specific audiences.

    Social software represents the promise of truly networked human communities extending across the online and offline dimensions of reality. But beyond the hype, a critical approach to social software is necessary in order to explore its impact and possibilities. During this course, we will (individually and collectively) address some of the following questions:
     

    Blogging

    From Wikipedia
    (http://en.wikipedia.org/wiki/Blog): “…a web-based publication consisting primarily of periodic articles, most often in reverse chronological order. Early weblogs were simply manually updated components of common websites. However, the evolution of tools to facilitate the production and maintenance of web articles posted in said chronological fashion made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of “blogging.” Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software on regular web hosting services.”

    A blog is a web page that is updated frequently, with the latest entry at the top of the page. Given that simple definition, a wild variety of diaries, news sources, reference repositories, collaboratories, filters, compendiums, lab journals, classroom discussions, critical essays, rants, polemics, jokes, guides, advertising pitches, social and political movements has resulted, with over thirty million blogs tracked worldwide by Technorati. With a long tradition of individual authorship in the history of the Internet, stretching back at least to the beginnings of Usenet in 1980, user-created web pages is what the web is all about.

     In 1994, Swarthmore student Justin Hall began publishing a compendium of links to other websites and a scandalously candid running account of his life. In 1997, Jorn Barger coined the term "Weblog" to describe his frequently updated list of links, "Robot Wisdom." Dave Winer's Scripting News, another proto-blog, started in 1997, and his first blog, hosted by HotWired, started in 1996. In 1999, Peter Merholz proposed pronouncing it "We blog." Later in 1999, Evan Williams' and Meg Hourihan's company, Pyra Labs, launched the product "Blogger" that made it easy to start and maintain a blog; Blogger was acquired by Google in 2003. The term "blogosphere" to describe the interlinked web of blog was invented as a joke in September 1999, according to Wikipedia.

     The political power of the blogosphere grew visible in 2003 when a small army of volunteer investigator-bloggers kept alive the story of Senate Majority Leader Trent Lott's racist remarks and unearthed similar incidents in the past, eventually costing him his political position ("the internet's first scalp"). In September, 2004, CBS newscaster Dan Rather claimed to have documents that showed Presidential candidate George W. Bush to have evaded the draft and whitewashed his absences from National Guard duty. Again, an army of amateur fact-checkers organized online and turned up evidence that the documents cited by Rather were forgeries.

     

     

    Resources

    ll About Blogs and RSS
    (http://msdn.microsoft.com/msdnmag/issues/04/04/xmlfiles/)

    Beyond the Hype - What’s in a Weblog?
    (http://estrategy.ubc.ca/news/update0309/030917-weblogs.html)

    An Introduction to Weblogs(http://www.dynamicobjects.com/d2r/archives/002399.html)

    Some Tips From a Weary Weblogger
    (http://careo.elearning.ubc.ca/cgi-bin/wiki.pl?BlogShop_MAPLE/SocialBlogging)

    Tutorial from UBC
    (http://careo.elearning.ubc.ca/cgi-bin/wiki.pl?BlogShop_MAPLE/IntroductionToWeblogs


    Legal Issues
    (http://en.wikipedia.org/wiki/Blog#Legal_issues) Copyright Issues


    (http://drexel-coas-elearning.blogspot.com/2006/05/using-copyrighted-materials-on-blogs.html)
    Blogs with Podcasts:Problem and Solutions


    (http://drexel-coas-elearning.blogspot.com/2006/05/student-posts-and-podcasts-dont-mix.html)


    Why Blog?
    (http://webjunction.org/do/DisplayContent?id=767)
    A guide to blogging(http://anne.teachesme.com/2005/11/08#a4515).

     

    Theory: significance and uses of blogging

    How to blog: rhetoric of blogging

     

    Where to get a blog:

    Here is a list of a few places to obtain a blog. Some cost and some are free.
    Each one may offer different services so research before jumping in.

    There is an extensive list of blogs available in Wikipedia

    (http://en.wikipedia.org/wiki/Blog_software) This list shows user-hosted and developer-hosted blogs.

    Also, for a great comparison of blogs see:
        (http://www.ojr.org/ojr/images/blog_software_comparison.cfm)

    Assignment

    1. Sign up for your own blog

        (see 
      http://www.kaschassociates.com/2008StartingABlogResources.htm)

                  (easiest is Blogger http://www.youtube.com/watch?v=bU4gXHkejMo

                  http://prosites-vstevens.homestead.com/files/efi/blogger_tutorial.htm


       

    2. Make some post to your blogs  "Create Dangerously"
    3. Post the essay required for OC 5.0 to you blog
    4. When you submit your assignment to the Discussion Forum, submit a link to your blog.

    Write a 500 word reflection responding to the following questions:

    What are the promises and perils, upsides and downsides, strengths and limitations of webblogs and blogging?

    Post your essay to your Blog

    Navigate to at least five other coursemates blogs and leave a reply to one of their posts.

    Potential Resources

    http://www.kaschassociates.com/399web/2008WebblogsBloggingResources.htm

    Post completed assignment to the discussion forum  for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting.

    Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email copy of assignment to ckasch@kaschassociates.com

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     




    OC  Advertising in the Virtual World Second Life

    Second Life is a well known virtual environment in which people create 3D avatars as representations of themselves, build structures and objects, and socialize. Virtual worlds like Second Life are new frontiers. Second Life has a flourishing economy and hundreds of thousand of users doing everything from teaching and taking university courses to shopping at virtual American Apparel and Nike to running a night club. In the future, virtual environments may become a substantial part of our online existence and perhaps a viable space of advertising.

    There is no cost to you to go to Second Life and create an account and avatar. You will have to download a rather large client program that you run on your own computer when you log in. If you want to experience this environment directly, be advised that Second Life generally requires a graphics card which is only found on computers less that two years old and broadband.

    The completion of this assignment DOES NOT require that you enter the virtual world, "play the game, or experience the "metaverse."

    Additional insights about Second LIfe can be found without playing the game by searching youTube. For example, http://youtube.com/watch?v=8NOHRJB9uyI

    Linden Labs, the company that owns Second Life, makes money by selling virtual real estate and services like uploading your own media for display. It's a big and complex environment. . There are "griefers" who can pull pranks on the unsuspecting. There are certain regions which allow weapons much like a video games which can be use to "blast other residents. There are many "mature" areas in which there may be avatar without any clothing and the where simulation of sexual activities may be open and graphic ("cartoon sex"-"beep-beep" :))

    However, for the most part, the people you meet in Second Life are helpful and eager to assist you in finding your way. everyone in the Second Life world had to go through the same learning process. Devote a couple of hours, at least, to exploring. You can't do it in ten-minute bursts. Create an avatar and try to customize it. Use the search facility to explore the virtual world. Learn to walk, fly, and move your "camera" -- your point of view. Hint -- pointing at objects and control-clicking (command-clicking on Macs) on the object often reveals a menu. Try the "touch" and "edit" options on one of the pie-chart menus that appear.
     

    The resources below can be helpful.

    Resources:

    Please feel free to visit Second Life if you have the desire and the graphics capability on your machine and share with us your personal observations about the possibilities of this virtual world as a medium for advertising. However, the resources, furnished below will enable you to complete this assignment without any participation in the virtual world. In you want a general overview of what Second Life is all about, I would recommend "googling" secondlife.ppt in order to find a PowerPoint presentation which furnishes an overview/orientation, or by going to YouTube or Google Video and finding a video clip which furnishes an orientation or brief glimpse of the nature of this particular virtual world.

     

    Requirements:

    Navigate and Read:

    http://www.kaschassociates.com/49101web/2008SecondLifeMasterPromisePeril.htm
     

    This is an "group essay" written by a previous 491 class. It is pretty much an "average bear" effort, but will furnish a starting point for our purposes.

    Your task is write two 250 word essays. Each essay should answer or focus on only one of the following questions.

    1) What are the promises of advertising in Second Life? Argue and give reasons why companies and advertisers should consider SL and other virtual worlds as a medium for advertising?

    2) What are the perils and challenges for companies considering establishing a presence or advertising in SL? Argue and give reasons why companies and advertisers should avoid SL and other virtual worlds as a medium for advertising?

    and/o4

    3) What are the types of advertising which are used in SL and what are some types of advertising that might potentially be used in SL?
     


     

    Specific Requirements For Each Contribution to the Group Essay
     

    at least 500 words of text

    contain at least 2 images per page

    contain at least 4 hyperlinks embedded in the essay
     

    contain at least two uses of statistics (charts and graphs)
     

    contain at least four 25-50 word quotations from authority (do not cite URL's if author is unknown)

    Use as least five sources. Cite your sources using APA style (No credit is sources are not cited in correct APA style)

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.

    Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email copy of assignment to ckasch@kaschassociates.com




    Online Conference
    The World of Wireless

    Navigate to and Read

     
    http://www.kaschassociates.com/wireless/WirelessMasterContents.htm
    or

    http://www.kaschassociates.com/wireless/wirelessmaster.htm   (which ever link works) :)

    Welcome to the Wonderful World of Wireless

    This is a collaborative document written by students, last updated in 2006.

    Your task is to make an individual contribution to the document, amplifying, elaborating, and updating any particular section of the document. Your contribution to the collaborative document should be:

    Your many choose to elaborate, amplify and update any of the topics already contained in the document.  You may also consider discussing the future of wireless at it applies to advertising, public relations, journalism, radio, and television.  As always "create dangerously."

    Specific Requirements

    at least 3  pages

    contain at least on image per page

    contain at least 2 hyperlinks per page

    contain at least two uses of statistics

    contain at least five  25-50 word quotations from authority

    contain at least 10 references (Use APA Style) At least 50% of your resources must be from 2006 or 2007.  We are living on Internet time.

    Wireless Resources

    Harness the power of the Internet to construct your answers. Use a least 10 references. Construct a list of references using APA Style. Use at least five different references for each strategy. (Ten points off if correct APA style is not employed)

    Post completed assignment to the discussion forum as a  attachment for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts for this particular Online Conference. Respond at least once to any of your coursemates who response to your work.. You must respond to any response the instructor makes to any of your posts.

    Email assignment tot he instructor.  ckasch@kaschassociates.com

     








    Write and post to your blog an entry about one (or more) of your early encounters with a computer -- maybe your first experiences with email, or web pages, or downloading music, chat, computer games, etc. Was it at school, at home, or at a friend's house? What machine did you use? What games and software did you use? What did you do on your computer? Was it fun or frustrating? Was it playing Oregon Trail at school that stands out for you? Or the first time your computer crashed and lost a research paper for you? In short, tell us a little about your early, formative history with computers. Be as specific, concrete, and detailed as possible. Include links and graphics where appropriate.

    Bring a printed copy of your paper to hand in to me in class.
     

    Write an essay reflecting on the creation of your new blog in light of our readings from both Vannevar Bush and Nathaniel Hawthorne.

    How does the internet in general, and your blog in particular, fit into the very different visions of the relationship between technology and society expressed by these two authors? Does the internet and blogging seem to you like a realization of Bush's dream of the memex? Or is it more like the insidious threat to social and domestic life Hawthorne sees in his new-fangled wood stove? Or is it something else entirely?
     

    Take a clear position and argue for your view making specific use of both articles. Please use MLA bibliographic style for all works cited.

    Post your essay as an entry in your blog using links and graphics as appropriate

    "What are we thinking about when we think about computers?" (Turkle 47). Pick one specific text, character, representation, TV commercial, print advertisement, film, TV show, software, game, or other cultural artifact dealing with computers and analyze and explore the ideas it conveys about computers and our relationship to computers. Compare and contrast those representations with one of the science fiction portrayals we have discussed in class: 2001, Blade Runner, Neuromancer, or The Matrix. Making substantial use of Sherry Turkle's Life on the Screen, explore how these portrayals might affect the way we think about and interact with computers, with each other, and even with ourselves. Please use MLA bibliographic style for any works cited.

    Post your paper as a Web page (or pages). Think carefully about how to best articulate the thesis and themes of your paper as a Web page (or pages) through your use of appropriate links, graphics, etc. You will be graded on both your writing and Web design. When you are finished, post a link to your paper on your blog.

    Your final group project will be on a topic chosen by your group relating to the issues raised in Lessig's Free Culture and will be presented to the class during our regularly scheduled final exam period.

    Each group will focus on one specific web site that deals with copyrighted digital content such as YouTube, Pandora, Flickr, LastFM, GarageBand, iTunes, MySpace, GoogleBooks, MarvelDigitalComics, NetFlix, BitTorrent or any of the many, many other sites you may find. Making explicit and substantive use of Lessig, you will examine the ways in which current copyright laws are impacting these sites and the services they offer and suggest specific policy changes that might better serve the various interests involved.

    Your group will publish online and then present to the class for discussion your particular case study, arguments, conclusions, and recommendations using an online medium or combination of mediums: blog posts, web pages, youtube video, podcast, or other online form/s. Be clear, creative, specific, focused, and complete in your exposition.





    Online Conference 

    The Future of the Internet: Personal and Professional Impact

    Navigate and read

    http://www.elon.edu/predictions/2004_experts_survey.pdf

    or

    http://www.kaschassociates.com/399web/2005FutureInternetPew.pdf

    Scan the Predictions Section
    http://www.elon.edu/predictions/RecentSubmissions.aspx

    2004 Expert Survey questions were included in a web-based instrument that was sent to specific Internet stakeholders who were also asked to share the survey with friends. Respondents were asked to react to 18 thought-provoking questions or statements. This page of the Imagining the Internet Predictions Database includes 22 links to a variety of detailed information tied to the 2004 study.

    To read a large selection of the hundreds of fascinating written responses by Internet stakeholders to each of the survey questions/statements, look at the listing below, and click on each topic of interest to you.  http://www.kaschassociates.com/399web/2005ResourcesFutureInternet.htm

    Write a 5 page (1200 word) essay reflecting on:

     What doyou feel are five most important trends or factors which are likely to shape the future the internet and why?

    How do you think these trends will shape your personal life?

    How do you feel that the internet and computer mediated communication sill influence the future of your choosen profession? At least 50% of the essay should focus on the topic "The future fo....." For example, The future of public relations.....the future of journalism, the future of advertising, the future of multi-media, the future of electronic media, the future of organizational communication and so forth.

     

    Specific Requirements

    at least 3 pages

    contain at least on image per page

    contain at least 2 hyperlinks per page

    contain at least two uses of statistics

    contain at least five  25-50 word quotations from authority

    contain at least 10 references (Use APA Style) At least 50% of your resources must be from 2004 or 2005.  We are living on Internet time.

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least  five other posts for this particular Online Conference. "None of us is as good as all of us.










     




    Online Conference
    Internet Utilization

    Navigate and Read
            http://www.pewinternet.org/pdfs/PIP_College_Report.pdf   Release Sept. 2002
            or

    Navigate and Read the UCLA Internet Reports.  Release January 2003

        http://ccp.ucla.edu/pages/internet-report.asp

    Navigate and Read

    Internet: Mainstreaming Online Life
    http://www.pewinternet.org/pdfs/Internet_Status_2005.pdf
    or
    http://www.kaschassociates.com/399web/2005PewInternetMainstreaming.pdf

     To read this reports required that you download the Acrobat Reader and than download the report which is in .pdf format.

    Analyze the data presented on these sites

    Write a brief (500 word) reflection Comparing and contrasting the national norms and averages with your own personal beliefs and behaviors relevant to the Internet e.g. utilization, trust, uses and gratification derived from Internet, utilization, consumer behavior, communication patterns and so forth. What kind of web sites are most visited by college students? Where do college students do most of their online shopping. What kind of products do college students purchase online? How are these patterns of utilization similar to and different from your own Internet use? How these patterns and your patterns similar to and different from other co-cultures and socio-demographic groups?





     

    Online Conference 3.0
    The Internet: Its Nature, Evolution and Future

    Internet History

    Social critic Neil Postman once remarked that that Americans know more about the last 24 hours than they know about about the last 24 years.  Generally, history furnishes context.  Context furnishes meaning.   Although history does not repeat itself per se, to a certain extent the history of the American experience can be viewed through a lens which illuminates how we have coped with technological innovation. Listening to the stories of the past can put us into a better position to understand how technological innovation is shaping the present and better enable us to anticipate the future.

    Last summer  the 399 class undertook the task of constructing a PowerPoint entitled:

    The Internet: Its Nature, Evolution and Future

    This summer we will continue to develop the substance of the presentation.

    Requirements

    1.   Download and view the PowerPoint presentation from the digital dropbox on the Blackboard interface.

          Email me if you have problems, and I can email you the file.

    2. Write FIVE 250 word essay which develop one of the ideas contained in the PowerPoint, which can than be "cut and paste" into the notes view of the presentation.  Write essays integrating information from multiple sources, do not merely "cut and paste" from Wikipedia.  We all learned how to do that in 4th grade, this should be writing, not merely "information transfer."

        A. Two of the essays should develop ideas contained in the Presentation

        B. Create a new pivotal moment from the 2000's  This pivotal moment should contain five slides and also
            a 250 word essay cut and past into the "notes view" of the five slides.

    3. There are a range of different topics to choose form, so I do not want individuals writing on any of the same topics.  Email me you  "Top 7" picks and I will tell you if they have been taken or not.

    Requirements for Each of the Five Mni-Essays

    five one page essays

    teach essay will contain at least 2 images per page

    each  essay will contain least 2 hyperlinks per page

    each essay will contain at least uses of statistics (charts/graphs)
     

    contain at least two  25-50 word quotations from authority (do not cite URL's if author is unknown)

    contain at least 5 references in addition to those furnished on the course website or discussion forum

    4.  Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 39i9. Edit and spell check writing before posting.

    5.  Read and respond to least FIVE  other posts for this particular Online Conference. Respond at least once to any of your course mates who respond  to your work.. You must respond to any response the instructor makes to any of your posts.


    6.  Email copy of assignment to ckasch@kaschassociates.com

     

     

     

     

     

     




    Abstract

    Navigate/Read

    http://www.ascusc.org/jcmc/vol1/issue4/vol1no4.html

    The Internet as Mass Medium

    Merrill Morris
    Christine Ogan
    Indiana University
     

    Write a 500 word Abstract of the article

    After carefully reading the article, write an abstract  of the critical information found in the article and post to the discussion forum The abstract should at least include details regarding the:\

    Main theme/purpose

    Research questions/Hypotheses

    Background literature to support research

    Methodology  or Central Arguments

    Results/Discussion (i.e., and conclusions drawn by theauthor(s) and important points made by the author(s)

    Significance of study/future areas of study


    Your assessment of how the information would be relevant to communication professionals

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts for this particular Online Conference. "none of us is as good as all of us."

     




    Online Relationships

    1)  Create a account on Yahoo Chat

    http://edit.my.yahoo.com/config/eval_register?.src=chat&.lg=us&.intl=us&.done=http%3a//chat.yahoo.com

    2)  Log in

    3) Scroll down the list of Chat Room Categories.  Click on Romance

    4) Select one of the Chat Rooms

    5) Observe the interactions between people in this room (you probably will want to watch a minimum of an hour). Take notes and write observations about the room as data.

    6. Consider the following situations

    We interviewed a woman who met her husband online. After months of talking, they met face-to-face. The romance blossomed into a long-distance relationship for several more months until they married. They were only married a few months when they began experiencing difficulties. Shortly after their marriage, the husband resumed his Internet conversations with other women. The wife was jealous of the frequency and nature of her husband's talk to women he met online.

    In another case, a woman said that after she met her partner online, they continued to talk to each other online. In fact, they sometimes used the Internet to talk upstairs/downstairs in their home and even to initiate romance.

    Relationships are a challenge, no matter how they originate. They require commitment and creativity to succeed. That seems to hold true for relationships that begin or are maintained by the Internet.

    Write 500 word reflection where you address the following types of questions.

    1. What are the pros and cons of meeting a romantic partner online?
    2. How can the Internet be used to enhance face-to-face relationships?
    3. What are the upsides of downsides of chat rooms as a medium for initiating relationships?
    4. What is your analysis of the two situations presented above?
    5. What insights did you gain through observing chat-room interaction?

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts to the discussion forum for this particular Online Conference. "None of us is as good as all of us.





    Final Project  Option 2   Develop a Corporate Web Presence
     

    Goal

    Company A has contracted with you to develop a corporate web site and corporate identity package for them.

     Company History

    They have been in business since 1989 doing occasional training, communications consulting, and keynote/convention speaking.  Recently, Company A has decided to expand their business to offer custom training solutions, technical training, professional development training, project management training, and instructional design (creating customized course materials).  

    These services fall under the general category of Organizational Change Management.

    The five foundational services are training, instructional design  and strategic communication.

    The major industry associated with these offerings would be Organizational Change Management Consultants (Accenture, Price Waterhouse, and IBM all offer these services

    Some companies on the web that furnish similar services, products and solutions.  As you can easily see some of these web sites are better and others, some lack a professional look and feel, and some are quite lame.  Review these sites to see what the "beast" looks like

    http://www.scgtraining.com/index.html http://www.cmiglobal.com/
    http://www.libertysystems.net/Services.htm http://www.organizedchange.com/
    http://www.modernmanagement.com/index.html http://www.cprcoaching.com
    http://www.countessconsulting.com/ http://www.hamptongroup.com/corporate.htm
    http://ecglink.com/ http://www.bremercommunications.com/
    http://www.culturalawareness.com/training.html http://www.tompeters.com/implementation/about_us/a.asp
    http://www.tolead.com/Home.asp http://www.h-ktrainingandconsulting.com/pages/702488/index.htm
    http://www.wlhconsulting.com/ocm.htm http://www.morethanleaves.com/hrodcm.html
    http://www.silvermineconsulting.com/home.html http://www.capcitycom.com/

    http://www.cprcoaching.com/

     

     

     

    Deliverables

     Company A needs a logo, a slogan, and a website built that will provide a consistent message of competence in this industry as they are beginning to place bids with larger clients.  While Company A is a “Mom and Pop Shop” they want to use the website as a vehicle for strategic identity management to counter that image.

    Directions:

    1)  Purpose: To design a web page for a business or organization.  You may use Dreamweaver, FrontPage, Publisher, or any other software or programming language you wish.

    2)Start out by designing what should be in the first page – the home page. Then built a set of linkages to provide the remaining information desired by the client.   You may of course assume that the client may want additional information linked from the home page or other pages in the web and plan accordingly.

    3) Download the content furnished by the client by clicking  on the following  Content from clients subject matter experts.

    Evaluation:

    Your "web" will be evaluated according to the following criteria.

    CONCEPT - idea, intention and meaning
    Does the name, slogan and logo help to capture the nature and mission of this particular
        enterprise?

    CREATIVITY - originality of thought and expression.
     Does the web show innovation and uniqueness? Does the author "create dangerously?"

    CONSISTENCY
    Is the web consistent both internally and externally?  Internally, do all the ages have a  consistent looks and feel?  Is the site innovative but generally consistent the form and style of web sites characteristic of this particular industry?

    COMPOSITION - arrangement and organization of elements.
    Has the author carefully considered elements such as balance, proportion, texture, color, shape, and positive/negative space and user navigation?

    CRAFTSMANSHIP - attention to detail.
    Does the author skillfully constructthe work? Are all details carefully finished and/or professional-looking?

    Review some of the following articles which furnish web design basics.
     

    Design Basics from IBM The Design Process
     

     Beyond the code

     

    useit.com: Jakob Nielsen's Website

     


    Top Ten Web Design Mistakes of 2003
    The Top Ten Sins of Web Design

    Ten Best Intranets of 2003
     

    Top Ten Web-Design Mistakes of 2002 (Alertbox)

     


    Who Commits the Top-10 Mistakes of Web Design?

    "Top Ten Mistakes" Revisited (Alertbox May 1999)
       
    New Top-10 Web Design Mistakes: Reader Comments
    Go to Geek Manual.com  Click on Web Design
       
       
       
       




     

     

    Assignment 8

    Explain "The Long Tail." Start with the Wikipedia entry. Then look at my del.icio.us links. From there you can look at the links of other del.icio.us users who have tagged pages with LongTail. In your blog post, consider the following: How can organizations use the Comm strategies and technologies we've discussed this semester to access the vital information hidden in the "tail" of the organization?

    Length: at least 500 words.
    Links: 4 (2 to classmates' posts; 2 to outside web sources).
    Due Date: Thursday, April 21st.

    [For instructions on how to make a graded blog post refer to this post.]

    Assignment #7

    Define and explain the concept of "folksonomy." A good place to start is the Wikipedia entry. Also consult the links under my del.icio.us tag. In your blog post consider how folksonomies are useful (in general) to organizations.

    Length: at least 500 words.
    Links: 4 (2 to classmates' posts; 2 to outside web sources).
    Due Date: Thursday, April 14th.

    [For instructions on how to make a graded blog post refer to this post.]

    The Daily Show" on Blogs & The Gates

    I mentioned these clips in my evening class.

    The first clip deals with a couple of recent scandals that bloggers reported on before the "mainstream media."

    The second clip is a review of The Gates in Central Park.

    Enjoy!

     

     

     

     

     


     





    Online Communities Assignment 

    This assignment is to participate in a community.  The things you need to do are make observations about the behavior of participants and draw conclusions about the value of the community to both its participants and its sponsoring firm. 

    There are many efforts to build useful virtual communities online.  Some communities are philanthropic in nature (support groups) and other communities are more commercial in nature (auction users, musicians, scuba divers, product users).  There are also many professional communities (e.g. marketing professionals, engineers).  Find a commercial or brand community that interests you personally.  Maybe you like to dive, cook or drive Porsches.  Make it easy on yourself; choose an active group – not a dead one.  No games or gambling communities please.  Try to become an opinion leader. 

    Observations to make:

    What is required to participate in the community?
    How do community member communicate – chat, bulletin board, one to one?
    How large is the community?
    Is there a moderator?
    What other, if any, community features does this brand employ?
    What do people talk about?  Do they talk about the brand?
    Is there much emotional content o people’s conversation?
    Are there any clear opinion leaders?
    Do you see evidence of rules or standards of behavior that are enforced by members?
    How do apparent newcomers behave?
    Do you see evidence of established relationships among the participants?
    What evidence do you see of collaboration – that is do you see people cooperating to arrive at a group consensus or solution? 

    What is the deep motivation that draws the target community participants?
    What is the value of the community to the participants?
    Do people seem to use it to help them with their purchase decisions?
    Do they use it to learn about the product category or do they use it to help choose brands?
    Do you think it helps to reduce perceived risk?

    What is the value of the community effort to the parent/sponsor of the community?
    How should a marketing manager manage the content of these communities?
    What advertising do you see on community pages?
    Do these messages link well to the content of the community discussion?  Do the messages link well to usage patterns – i.e. ads for fast food when community use is at a peak?   If not how would improve that match?
    Are there any overtly commercial messages in the contents of the community conversation?
    Does the content of the community appear useful to the participants?  What does it seem to accomplish? 

    Profile the members of the community based on what you see in the community.
    How often do members participate?
    What turnover do you see?  Why do you think this is?

     eBay - Distribution Assignment 

    This assignment is to sell something on eBay.  Your tasks are to make observations about the marketing process and about your own skills as an online marketer. What you sell could be large – a piece of furniture or a car – but it will make your life easier if you sell something small such as CDs.  Do add the visitor counter to your listing. 

    Observations about how eBay works with sellers:

    How does eBay attract sellers?
    How easy was it to get started?  What was the best part and what was the worst part?
    What is the level of competition for an individual seller such as yourself?  What features might influence potential buyers toward you or away from you?
    How well does eBay reduce your perceived risk?

    Observations about your marketing skill:

    Did you choose the correct product category for your product?
    Did you promote correctly and select the correct selling period?
    Was your copy compelling?
    Did you anticipate buyer questions well?
    What types of searches led to your product?
    What process did you use to set your price? Did you price it right?
    Did you need to change your copy or price?
    Did you use any technical features and did they work as expected?
    Did you use any selling upgrades and how well did they work?

    What were your seller reviews?
    How did you evaluate your buyer?
    How many inquires did you get?
    What were your customer service challenges?

    Conclusions:

    What are the marketing challenges for eBay?  Who are their target markets?
    What does it take to make eBay successful?
    How would you profile the eBay users in Australia?




    Online Conference  The Market is a Conversation

    Advertising and marketingas we know it is under siege and may not survive in anything like its current form. The foundation of mass media is eroding rapidly. The channels that mass media rely on are being disintermediated by direct web channels or by other media. Brand power is leaving the corporate centre and is being replaced on the web by the voice of the consumer. Trust in corporate and government leaders is falling. Customer attention, buffeted in a maelstrom of advertising noise, is falling A web-based and consumer-driven alternative is emerging rapidly.  The resulting fall-out in the advertising and mass media industry will be cataclysmic. The opportunities for those understand the new market will be tremendous.

    Advertising, as we know it, has become so ubiquitous and so omnipresent, that we are numbed by it. Radio ads, spam on our email, TV ads every few minutes, calls from idiots at dinner on the phone. Spam on our cell phones. New technology is being created that strips most of the ads away from content. Some argue that the old mass media channels are terminally ill.

    Downloading and portable players such as iPods are replacing mass radio for music and Podcasting will replace talk shows. Bit Torrent, that downloads the TV program without the ads, is enabling you to have your own TV shows when you want them and without the ads. TiVo,, records TV shows digitally and without the ads. We are only a year away from your own personal TV & Radio Network – the Multiverse.   Invasive ads are also under attack. To block direct advertisers, we increasingly program our phones to strip out spam calls and we use spam filters to strip out the ads from our email inboxes.
    This threat extends beyond direct marketing, radio and TV to print. The most important revenue source for newspapers is classified advertising. Newspapers are also losing their classified business to online alternatives.

    The situation for the traditional marketer is even more challenging than coping with the erosion of the traditional channels. Many argue that advertising has breached its effective ceiling of effectiveness.  For now, even when an ad reaches us, we no longer trust them. We are learning that much of what we hear from official sources is either wrong or worse. Hardly a week goes by without a new scandal in business such as Enron or Nortel, or in government such as the case for weapons of mass destruction or the ad scandal in Quebec.

    Some argue that the return on advertising is already too low to be sustainable and the return will decline to a point where an alternative is the only way forward. Here is a chilling fact about the ROI issue.  In 2002 the US Car industry spent $15 billion on conventional marketing. Only 15% of car buyers acted as a result. 70% told researchers that it was word of mouth that enabled their decision. All those budgets are vulnerable to this type of analysis. So are all the branding budgets. In 2004, a video appeared online that showed that you could pick a Kryptonite bike lock in seconds with the end of a Bic pen. Within 6 weeks the brand was dead. Many have argued that consumers are looking to their peers on the web to advise them and not to the marketers. Branding, as we know it, is dead.

    Some have suggested that the alternative way to market is to connect to the voice of truth and trust. Where do we find this? We find it in conversation with our peers.   How do we find our peers? We use Google to find them and we find them inside communities of Blogs. What do we find when we find a blog? We find the chance to have a conversation.

    Why is a conversation so important to business today? The importance of conversation is that it alone breaks through the noise. We can only get the attention of another when we allow them into what we are doing and offer them a say.

    Want to build the new Mustang? Then open up a site where the Mustang fans can chat about what would be best. But what if they don’t like what they find? That is the point of another key part of the new market. The web exposes lies very quickly. So quality is the only differentiating factor. In the context of the new, quality is defined by the quality of the customer experience not simply by product quality on its own. The product or service must serve the authentic needs of the customer not the primary needs of the seller.

    Poor quality will be punished. If consumers don’t like what they find, they are going to write about it in public and the web will lead others to their page. So now the concept of a Brand as an object that is controlled only by the marketing guys is dead. The users will control the Brand now. They control the brand on the web and the medium they use is conversation.

    Jeff Bezos is clear about the new business world. He asks why consumers will trust spin when their experience of the item is flawed. So Amazon spend all their money on delivering a better experience and rely on word of mouth to pick up traffic.

    At the heart of this revolution are Google and Blogs and their associated toolsets. This new evolution of the web is all about relationships, quality, conversation and community. The web is no longer just a catalogue online but a place where consumers take on the power to drive business rather than to take what is on offer.

    Potential Resources

    http://www.brandweek.com/brandweek/features/feature_display.jsp?vnu_content_id=1983843

    http://bizwerk.blogspot.com/2004/07/jeff-bezos-on-power-of-word-of-mouth.html

    http://www.cluetrain.com/

    http://www.johnniemoore.com/blog/archives/000780.php




     

    Online Conference 
    Group Communication Support Systems

    Navigate to and Read

     Group Communication Support Systems
    and Tools for Supporting Collaborative Work


    http://www.kaschassociates.com/39904web/39904GCSS.htm

    The reading can also be found in Course Documents


    This is a collaborative document  last updated in 2002

    Your task is to make an individual contribution to the document, amplifying, elaborating,  adding too and updating any particular section of the document.

    You may find that some of the companies or communication tools are no longer in business.  You may find new tools to add to the list.  You may find articles which have studied the use of their various tools.  Are they effective in facilitating collaborative work.  You might review white papers which companies have on their web sites which illuminate the nature and function of a particular application.  You may want to review case studies of companies which have used particular tools.  We are mostly interested in the use of these tools for collaborating within organizations while working in face-to-face teams and or virtual teams.

    Your contribution to the collaborative document should be:

    250  words in length. 

    contain at least 2 images

    contain at least 3 hyperlinks

    contain at least one uses of statistics

    contain at least two 25-50 word quotations from authority

    contain at least 3 references.

    Post completed assignment to the discussion forum as a  attachment  for review and discussion by other students enrolled in Communication 399

    Also, email a copy of you work to ckasch@kaschassociates.com

    Edit and spell check writing before posting. Read and respond to least five other posts to the discussion forum for this partiuclar action assignme "None of us is as good as all of us."





    Online Conference

    The Future of the Communication Professions

    Writer a 1000 word essay in which you discuss how the Internet and computer-mediated communication is shaping the current state of your intended profession, and discuss five ways in which the "net" and CMC is likely to change the nature of advertising, public relations, journalism, electronic media, or organizational communication in the future.

    Public Relations

    http://myst-technology.com/mysmartchannels/public/item/54929

    http://www.wilsonweb.com/webmarket/pr.htm

    http://profitable.blogspot.com/

    http://weblog.basturea.com/comments.php?id=142_0_1_0_C

    Online Conference 7.0
    The State and Future of Digital Gaming

    Navigate and Read

    http://forecasting.tstc.edu/forecasts/digital_games/

    Document is can can be found in Course Documents

    Document  linked of course web site   Gaming: A Technology Forecast

    http:/www.kaschassociates.com/399web/DigitalGamingIndustry.pdf

    Read the Executive Summary carefully.  Read/scan the remainder of the document depending on your specific interests.

    Make a TOP TEN list of the most important things you learned from reading this report. Write ten paragraphs describing what you consider the most important insights contained in this report.

    Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 399 Edit and spell check writing before posting. Read and respond to least five other posts for this particular Online Conference. "None of us is as good as all of us.
     

     

    Forecasts  >  Gaming, A Technology Forecast:
    Implications for Texas Community and Technical Colleges.Gaming Report Cover

    Authored by: Jim Brodie Brazell, Nicholas Kim, Honoria Starbuck
    Program Manager for Research: Eliza Evans, IC² Institute
    PET Program Director: Michael Bettersworth, TSTC
    Published February 2004.

    Forecast Listing  |  Download Report

    This report is specifically designed to provide Texas community and technical colleges with insights and data useful in identifying and initiating new technology-related programs in the field of Gaming. Though this report was designed for Texas educators, its contents may also be useful to a variety of state and regional economic development efforts. Report highlights include:

    • The Digital Game Market
    • Game Related Technologies
    • Game Industry Trends
    • Game Industry Workforce Needs, Salaries, and Occupations
    • College Gaming Curricula

    The report also discusses the unique transdisciplinary nature of gaming and potential relationships and implications of gaming throughout 21st century science, technology, and education. This research was conducted by the IC² Institute at The University of Texas at Austin in the fourth quarter of 2003.

     

    Table of Contents

    List of Tables v
    List of Figures v
    Author Biographies vii
    Preface ix
    Acknowledgments x
    Executive Summary 1
        Introduction 1
        Game Industry and Market Snapshot 1
        Developing Knowledge Workers for Gaming 2
        Innovation Networks and The Wired Generation 3
        Game Industry Workforce Development 4
        Game Industry Workforce Needs 6
        Gaming Curricula 9
        IGDA Curriculum Framework 11
        Partnering With the Game Industry 12
        Gaming, Science, Technology, and Education 14
    Market and Technologies 17
        Introduction 17
        Forecasts 17
        Gamer Demographics 18
        Digital Game Platforms 19
    The Digital Game Industry 23
        Introduction 23
        Game Company Market Performance 23
        Industry Trends 23
        Structure of the Industry 24
        Convergence Affects the Value System 26
        Emerging Industry Value System 27
        Creators and the Production Culture 28
        Game Industry R&D and Innovation Networks 30
    Game Trends and Technology Scenarios 35
        Network Games 35
        Next-Generation Platforms 36
        Broadband and Gaming 37
        Wideband and Gaming 38
        Advanced Gaming Display Technologies 41
        Profiles of Global Markets 41
    Survey of Trends and Technologies 43
        Findings and Analysis 43
    Survey of Industry Workforce Needs 49
        Findings and Analysis 49
    Constructivist Network Learning Environments 57
        Introduction 57
        Conclusion 57
    Workforce Domains, Salaries, and Occupations 61
        Introduction 61
        Functional Work Domains 61
        Informatics Jobs and Salaries 62
        Art Jobs and Salaries 64
        Production Jobs and Design Salaries 66
        Business Jobs 69
        Entry-Level and Future Jobs 70
        Conclusion 72
    Knowledge Workers and Knowledge Industries 73
        Introduction 73
        Convergence 73
    The Wired Generation, Gaming, and Education 79
        College Curricula and The Wired Generation 79
        Survey of Gamer Innovators 81
        Gaming Curricula 83
        IGDA Curriculum Framework 85
        San Antonio Partnership Model 87
        Ideal Learning Environment 88
        Lab Equipment 88
        Conclusion 90
    List of Appendices 91
        A: Knowledge, Skills, and Abilities of Select Jobs 91
        B: Academic Digital Game Programs 99
        C: Digital Game Company Inventory 105
        D: Technology Inventory 121
        E: Experts Consulted 143
        F: Next-Generation Console Specifications 144
        G: References

     

    Online Conference 8.0
    State of Interactive Advertising

    Navigate and Read

    http://www.kaschassociates.com/491web/491futureofinteractiveadvertising2001.htm

    http://www.adrelevance.com/intelligence/intel_snapshot.jsp?pr=030210# (
    Download the .pdf file  State of Online Advertising  2002

    http://www.kaschassociates.com/39901web/2005RamseyReportStateofIA2004

    See the course calendar for additional resources.

     Now find at these five online sources which discuss the state of advertising in 2004 and or make predictions about 2005.   You may want to visit http://www.clickz.com/stats/sectors/advertising/ 

    State of Interactive Advertising Resources

    Write a 750 word essay discussing the current state of online advertising and/or predictions about the future of interactive advertising in terms of some of the trends and criteria which have been used to assess the state of advertising in 2001, 2003, and 2004.  Include your sources. Cite them correctly using APA style. Harness the power of the Internet to construct your answers








    Internet History

    Create a PowerPoint presentation which overviews the historical evolution and development of the Internet...Try to answer f the following questions.

     

    1.  What is  the Internet?

    2.  What historical forces gave rise to the "net"
    3.   What were the key moments or stages in the
          historical development of the Internet?
    4.  Who were the key players?
    5. What key technological developments were
         catalysts in the historical develop ment of the net?
    6. How will the Internet evolve?  What are the
        projections for the future?
     
     

    Requirements:

    1) List the Internet site addresses that you used to create the presentation. (APA format)

    2) The presentation needs to be at least 15 slides long.  "Create Dangerously."

    3) "Message designers must follow where the medium leads." 

        a)  One of the biases of PowerPoint if the visual image.  Harness the biases of the medium in
             which     you work.  Use full screen images "ripped: from the "net."

       b)  One of the biases of PowerPoint is communicating the structure or form of your presentation
            to the audience.  This can be done by asking and answering questions.

            Slide 1 
            Question

            Slide 2
            Question (same question as slide 1)
                 Answer 1

           Slide 3
            Question (same question as slide 1)
                 Answer 1
                 Answer 2

          Slide 4
            Question (same question as slide 1)
                 Answer 1
                 Answer 2
                 Answer 3

    Questions you might use to frame you presentation include;  What are the major stages in the development and evolution of the internet?  What are the pivotal moments in the development an devolution of the internet?  What are the key evening in each of the last five decades which have shaped the development and evolution of the internet?

      c) use at least five slides with quotation from authority.  The quotations should be 25 to 50 works,block left, should include the name of the person being quotes and the source of the quotation.

    4) Cut and past content from the Internet into the "Notes" view of PowerPoint to create context for your presentation and so that your presentation is intelligible to a naive readers who is unfamiliar with the historical evolution of the Internet.

    4) Post your presentation to the Discussion Forum as an attachment and email a copy of your presentation to the instructor.  (ckasch@kaschassociates.com)

    Potential Resources

    http://www.kaschassociates.com/399web/2005InternetHistoryResources.htm