Inside The Minds
The Perspective of Don Peppers and Martha Rogers

Thesis - Orsted's Micromarketing
Master's thesis about One-to-One marketing, E-Commerce and the World Wide Web. Lots of references, academic articles on-line and relevant books from Amazon.com.

Marketing 1:1 Don Peppers and Martha Rogers' Web site

Marketing 1to1 - Four Steps to Implementing 1to1

60 second Overviews
These 60 Second Overviews show how 1to1 Marketing can bring success to your field. Click on the industry that best describes your area of interest:

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• 1:1 Checkpoint - An interactive tool based on the concepts found in Enterprise One to One
• The Five "I"s of One-to-One Marketing
• Inside 1:1 newsletter archive

BroadVision - the leading provider of One-to-One software solutions for the Web.

Other Articles on One-to-One and the Future of Marketing, Media and Organizations

Allen, Michael: Allen.com - personal Web site, with some excellent articles by the Author of Guide to One-To-One Web Marketing.

Schrage, Michael (1997): The Relationship Revolution from the Merrill Lynch Forum

Schrage, Michael: Is Advertising Finally Dead? in WIRED 2.2

Crichton, Michael: Mediasaurus - about the future of media in WIRED 1.4

Examples of One-to-One Web sites

Amazon.com Books Excellent book recommendation features based on buying history.
American Airlines: One of world's most advanced Web sites. Built on a Broadvision One-to-One platform, this site tailors 8.000 bits of content to the dynamic profiles of individual visitors.

HP E-Business Magazine

With all the marketing hype going on, one would expect IBM to have the best articles and info on E-Business at the IBM E-Business site. Well they don't. HP's got it.  The articles on permission marketing and mass customization are especially interesting.    http://www.hp.com/Ebusiness/

Danish Internet guru, Jakob Nielsen's personal Web site with his view on usability and strategic Internet development. Author of some of the most important articles within the field, which are freely available from the site. see  Top Ten Mistakes of Web Management article Http://www.useit.com  (Bi-weekly updates)