Inside The Mind of Donna Hoffman
PROJECT 2000 Marketing in Computer-Mediated Enviornments
- Project 2000 Home Page
- smooth.ride.html
- A New Marketing
Paradigm for Electronic Commerce
- Commercial Scenarios
for the Web: Opportunities and Challenges
- Hoffman and Novak
(1995), Marketing in a Hypermedia CME: Conceptual Foundations
- Overheard -
Professor Donna Hoffman on Internet Marketing>