• NEW Alan Weiss, "New rules? What new rules?," Upside Today, 6/6/2000. Professor and author critiques so-called "new rules" of marketing, counters with "the reality." Covers issues such as the "4 Ps of marketing," relationships, branding, involving customers in product creation.
• Stuart Elliott, "The Internet May Precipitate a Tempest for Traditional Brands and Advertising," New York Times, 12/20/99. Predictions of where marketing is headed in the next decade. Advertising dollars will follow consumers onto the 'net, and marketing will become increasingly one-to-one, segmented, accountable, sophisticated.
• Veith Koerner and Hans-Dieter Zimmermann, "Management of Customer Relationship in Business Media - The Case of the Financial Industry," Proceedings of the 33rd HICSS, January 4-7, 2000, Maui, Hawaii, 1/4/00. Outlines general challenges from the Digital Economy. Focuses on the relationship between suppliers and customers, with focus on the financial industry. Outlines a new approach to the management of customer relationships.
• Lada A. Adamic and Bernardo A. Huberman, "The Nature of Markets in the World Wide Web," Xerox Palo Alto Research Center, 6/1/99. Studying the access logs of 120,000 sites, researches found that the most popular websites also command the largest share of Web traffic, what economists refer to as "winner take all" markets. The study examined universities and adult entertainmentcategories. The most popular sites tend to gain an accelerating advantage over their competitors.
• "UPromote Marketing Course," Upromote. 5-week online Certified Internet Marketer workshop. Accredited ($175) and non-accredited ($100) versions.
• Aaron Christy, "The Toolbox: An In-Depth Look at Internet Marketing," , 3/23/98. Written by a senior in marketing at Ohio state, this online thesis does an excellent job -- both graphically and conceptually -- of relating the unique marketing potential of the Web and how it relates to product sales and pricing.
• John M. McCann, "Conceptual Frameworks for Analyzing the Impact of the Web on Marketing," Duke University, 3/17/95.
• John M. McCann and John Gallagher, "Marketing and the Internet," . Resources in support of a Duke University course, BA491, Marketing in a Global Internetworked Environment, Spring 1995.
• Donna L. Hoffman, Thomas P. Novak, and Patrali Cha, "Commercial Scenarios for the Web: Opportunities and Challenges," The CMC Journal.
• Adam Solesby, "Project 2000," . Links 2000, Marketing and Advertising on the Net. Extensive links to articles on marketing, Web demographics, marketing mailing lists on the Internet, marketing data, etc. Part of the research program at Vanderbilt University's Owen Graduate School onMarketing in Computer-Mediated Environments.
• Kathleen Murphy, "Body of Research Builds on Net's Economic Impact," Web Week, 3/31/97. One report cites 1.1 million new jobs in 1996; academics also study pricing schemes.
• Brady M. Nemmers, "The Internet and the Future of Marketing," University of Michigan, Ann Arbor, 6/17/05. Examines the changes in marketing that parallel the development of the Internet.
• Hal R. Varian, "The Information Economy Commerce links page," University of California at Berkeley.
• Thomas P. Novak and Donna L. Hoffman, "New Metrics for New Media: Toward the Development of Web Measurement Standards," Vanderbilt University, 9/26/96. Project 2000 White Paper. A major article proposing new definitions and standards.
• Donna L. Hoffman and Thomas P. Novak, "New Paradigms for Electronic Commerce," HotWired, 12/29/94.
• Donna L. Hoffman, "Marketing in Computer-Mediated Environments," Vanderbilt University. MBA course syllabus, Fall 1995.
• Hal R. Varian, "The Information Economy: The Economics of the Internet, Information Goods, Intellectual Property and Related Issues," School of Information Management and Systems at the University of Cali. This resource is rich with links to many other resources.
• Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Vanderbilt University, 7/11/95. Project 2000, HTML version.
• Rajeev Kohli, "Course Outline: Information Technology in Marketing," Columbia University, Graduate School of Business.

 

Berners-Lee, Tim with Mark Fischetti (1999), Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its Inventor, Harper San Francisco.

Downes, Larry and Mui Chunka (1998), Unleashing the Killer App: Digital Strategies for Market Dominance, Harvard Business School Press.

Hafner, Katie and Matthew Lyon (1996), Where Wizards Stay Up Late, Simon & Schuster. 

Hagel, John and Arthur Armstrong (1997), Net Gain: Expanding Markets Through Virtual Communities, HBS Press.

Hagel, John and Marc Singer (1999), Net Worth, Harvard Business School Press.

Kelly, Kevin (1998), New Rules for the New Economy : 10 Radical Strategies for a Connected World, Viking Press. 

Lewis, Michael (1999), The New New thing: A Silicon Valley Story, W.W. Norton & Company.
 
Meeker, Mary (1999), The Internet Company Handbook (available as a pdf in six parts)

Moore, Geoffrey (1991), Crossing the Chasm, Harper Business. 

Moore, Geoffrey A. (1995), Inside the Tornado, Harper Business. 

Negroponte, Nicholas (1995), Being Digital, Vintage. 

Peppers, Don and Martha Rogers (1997), Enterprise One to One, Currency-Doubleday. 

Peterson, Robert (1997), Electronic Marketing and the Consumer, Sage. 

Postman, Neil (1985), Amusing Ourselves to Death, Penguin Books. 

Reeves, Byron and Clifford Nass, (1996), The Media Equation, Cambridge. 

Rheingold, Howard (1993), The Virtual Community: Homesteading on the Electronic Frontier, Harper Perennial. 

Seybold, Patricia B. (1998), Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond, Times Books.

Shapiro, Carl and Hal Varian (1998), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press. 

Siegel, David (1996), Creating Killer Web Sites, Hayden Books. 

Sproull, Lee and Sara Kiesler (1994), Connections: New Ways of Working in the Networked Organization, MIT Press. 

Turkle, Sherry (1995), Life on the Screen, Simon & Schuster. 

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