REVIEW
MEDIA UNLIMITED
by Todd Gitlin
Metropolitan Books, 260 pp.

Central to cultural commentator Todd Gitlin's latest media study is the notion of responsible citizenship. Except in the works of thinkers like Gitlin and John Ralston Saul, it's not a topic that is raised often enough these days, but it's one that makes Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives essential reading for anyone who works in media, and of import to all others.

Gitlin not only elaborates the various ways in which we, as citizens, try to cope with what he calls "the torrent" – mass media perceived as a pluralistic whole, rather than the singular entity it's often considered to be – but he also documents how we got to the point we're at, chronicling the last 350 years of popular entertainment and critical theory along the way.

Gitlin is concerned with the ways in which media take us away from civic obligations, contribute to the oversimplification of thought and even inhibit complex intellectual endeavour. But, moreover, he's interested in helping us understand why many citizens believe absorption in representation – sights, sounds and stories – is their inalienable right. How, he asks, do we relate to media when they have become the central defining factor linking most of us together?

To this end, Gitlin's book is sure to be discussed in academic treatises for years to come, but it's written in a clear, intelligent, conversational tone that opens it to the greater public as well.

If Gitlin is to be criticized, it's only to say he's long on questions and short on answers – a polite way of noting that he offers few solutions short of slowing down our consumption to think about media in a whole new way. Of course, when he's making the first step of that very task so much simpler, just by presenting his ideas in such a lucid manner, it's hard to fault him too greatly. How we go about answering his questions is, of course, our responsibility.

I bought Media Unlimited yesterday. And in line with its emphasis on speed, I read it in two sittings. Its impressive.

It seems that Todd Gitlin once again has released a book written without bombast, without alarm. There are no sirens in it. There are no skies falling. The book presents a new way of thinking about our new way of living. If we arent "Amusing Ourselves to Death," then we are only amusing ourselves to fleeting passions. And the costs are therefore subtle, hard to measure, and potentially debilitating in unexpected ways.

Media Unlimited takes a reasoned, complex look at the phenomena of torrential media and presents it all in a fresh and lucid way. The book makes us consider the ways in which we swim among images and sounds, the ways we construct our desires and interests in response to what Gitlin argues is a major shift in the experience of being human after the 20th century.

 

Gitlins reading of media flows is -- dare I say -- hip. When he writes about hackers or Eminem, I dont get the feeling that he has only read about them in the Times.

I appreciate that the book is respectful of fandom, aware of the value of passions (even fleeting, meta, hyper-mediated passions ... this morning I found myself nostalgically singing along with a song from my college days, ABCs "When Smokey Sings," an homage to Smokey Robinson, when the video came on VH1 Classic ... thats passion thrice removed), and willing to grant acknowledgement to potential progressive influence where its due.

I hope the book catches a wave. Gitlin was able to place the book in the context of the terrorst attacks in September 2001. So the book seems very fresh. Yet I expect it has legs as well.

 


Media Unlimited > Customer Review #2:


Media Meditations

Todd Gitlins latest offers a balanced dialectical view of TV and its dangers, real and imagined. This is one of several books that offer a needed corrective to Bernard Goldbergs superficial analysis of the so-called liberal media, Bias. For example, the Gulf War coverage was highly inaccurate in its claim of (4% of the bombs used on Iraq being smart bombs or highly effective Patriot missiles. Of course, such reporting does the bidding of Bush Is war agenda. This is not to say that there was no justification for stopping Saddam as Gitlin points out. There is a focus in the early part of the book on speed, accelerated living, and its effects. James Gleicks book Faster which came out a few years ago, has greater depth than Media Unlimited but lacks the breadth and far ranging sociological insight of Gitlins book. As one comes to expect from Gitlin, there are many other fascinating observations. America has been particulary adept at utilizing formulas to mass produce culture. American culture has consequently become the lingua franca (an obsolete and ironic term) of world culture. IT also has the advantage of a market that is both massive and heterogenous, in another words, representative of the world in which cultural products will eventually be marketed. Tocqueville pointed out as early as the 1840s that America cultivated entertainment over elevation, fun not refinement. Gitlin also tells us that cable TV offered us diversity and thus the end of the shotgun approach to entertainment.Other points: critics rarely address the popular passion for the will not to know--the need for illusion. Goldberg et al pay attention: "When the evidence for a particular change is selective at best or largely anecdotal, , when we ignore awkward counter-evidence and leap too easily from a belief about bias to a belief about its effects, we are awkwardly trying (and failing) to come to grips with the media as a whole, and to register its protests." p.142

 


Media Unlimited > Customer Review #3:


Media Go! Go! Go?

I live on the side of an active volcano in Hawaii and once a week a shipment of books arrives, and I cant keep up with it all and usually skim most of the muck, but I kept diving word for word into T.G.s (Todd Gitlin) book, and it introduced me to many new spins - though it usually runs the traditional media narrative, little readers digest bite-sized media alliance and rebellion, you know the deal, but it works sometimes here, and I think its worth checking out.

 

 

 
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March/April 2002

 

books

Riot and Remembrance: The Tulsa Race War and Its Legacy
By James S. Hirsch. Houghton Mifflin. 358 pages. $25

The date was May 30, 1921, the place a rickety office elevator in downtown Tulsa, Oklahoma. Inside were a black shoe-shine clerk named Dick Roland and the white elevator operator, Sarah Page. To this day, no one knows exactly what happened in the brief encounter between the two teenagers. The only thing certain is this: Page screamed in fright, and Roland was soon arrested for assault.

In another time and place, this story might have ended there. Page was unharmed and later refused to bring any charges against Roland. But since this was the Jim Crow South, events quickly took on a horrific life of their own.

Within hours, the city's race-baiting yellow newspaper, the Tulsa Tribune, published a fiery editorial headlined "To Lynch a Negro Tonight," prompting 75 armed blacks--including World War I veterans imbued with new passion for equal rights--to march on the county courthouse. As crowds of whites looked on, the sheriff vowed to protect Roland. But then a white man tried to disarm one of the black men. A gunshot went off, and all hell broke loose.

So began one of the ugliest race riots in American history. Urged on by calls to "get busy and try to get a nigger," white Tulsans, aided by local cops, quickly drove the outnumbered blacks back to Greenwood, the 35-square-block black district of the segregated city. Thousands of white rioters stormed the neighborhood in an orgy of looting and terror, burning to the ground everything in their path-homes, shops, schools, churches, two newspapers, and Greenwood's only hospital, hotel, and library-as National Guardsmen either stood by or assisted in the siege. Nearly 10,000 people were left homeless in a neighborhood once celebrated as a model of black industry and entrepreneurship. As many as 300 were killed.

But in many ways what occurred over the next 75 years in Tulsa was as shocking as the riot itself: the nearly wholesale erasure of the event from official histories, from public records and newspaper archives, even state schoolbooks. Tulsa suffered from a cancerous culture of silence in which the races continued to live not only separate and unequal lives, but also with separate visions of their history and its meaning, as James S. Hirsch makes painfully clear in Riot and Remembrance.

How should a community commemorate such horror? If it does confront the injustice, how does it begin to repay its debt to the victims? In Tulsa such questions were mired in racial mistrust and bitterness. Many white Tulsans saw the riot as the night that "new Negroes," under the spell of "radical" rights activists like WEB Du Bois, tried to take over the city. Many black Tulsans saw it as nothing less than a white war on a black population already subjugated by the heavy hand of Jim Crow. Whites feared another uprising, blacks another attack.

A few black Tulsans, like historian John Hope Franklin, spent years trying to get city and state officials to recognize that the government not only had failed to protect its black citizens, but had actively facilitated and participated in their slaughter. Most white Tulsans, however, including nationally celebrated historian Daniel J. Boorstin-who lived through the riot as a child-refused to discuss the event publicly, much less examine it with a trained professional's eye, as Hirsch pointedly relates.

It took the recent debate over black reparations to pull the riot out of the shadows. In the late 1990s, after the state of Florida made restitution to survivors of a race riot there, black legislators from Oklahoma fought for a state commission to study the Tulsa riot. The commission ultimately concluded that black rights had been grievously violated and that damages were owed to the survivors. However, the gesture proved no more than symbolic: The legislature failed to appropriate any money under the Tulsa Race Riot Reconciliation Act.

In the end, what echoes clearest in this moving, important book is how great a debt is owed-not just to the blacks of Tulsa, but to disadvantaged African Americans in all the Tulsas of this country who continue to reel from the wounds of state-fostered injustice and racial inequality. Tulsa writ large stands as an object lesson in America's failure to uphold its promise for black people. "None of us are guilty for the sins of our fathers," Hirsch quotes one black Tulsan on the subject of reparations, "but we are responsible for how we react to the evils that were done."

Neil Henry is a professor at UC Berkeley's Graduate School of Journalism and the author of Pearl's Secret: A Black Man's Search for His White Family.

 

Muckraking! The Journalism That Changed America
By Judith and William Serrin. The New Press. $40.

"There is filth on the floor, and it must be scraped up with the muckrake," Theodore Roosevelt told journalists investigating corruption in the Senate in 1906; but, he added, those who insist on publicly exposing that filth risk becoming "one of the most potent forces of evil." Roosevelt wasn't the first politician to take offense at what instantly became known as muckraking, and he wouldn't be the last. As this exhaustive anthology shows, investigative journalism is as old as the republic (think Thomas Paine) and as young as the Northwestern University students whose research helped free a death row inmate in 1999. It's a surprisingly readable collection-and full of surprises: Alongside familiar pieces like Seymour Hersh's report on the My Lai massacre are an 1858 expose of dairy-industry practices that killed thousands of infants, William G. Shepherd's bone-chilling account of the 1911 Triangle Shirtwaist factory fire, and much more. This kind of journalism may not have single-handedly changed America, as the subtitle claims-it takes more than a news story to do that-but it did shine an unforgiving light on what needed to be changed. -- Monika Bauerlein

 

Cradle to Cradle: Remaking the Way We Make Things
By William McDonough and Michael Braungart. North Point Press. $25.

To most environmentalists, our polluted oceans and skies, our overflowing landfills and toxic waste dumps all make compelling reasons to cut back, to be, as McDonough and Braungart put it, "less bad." But to the authors, a green architect and an industrial chemist, our consumption isn't the problem-it's the cradle-to-grave design of the objects we use, and then discard.

They call for reconfiguring industrial processes after nature's model, in which waste is never thrown "away," but rather becomes raw material-food-for the next cycle. In their cradle-to-cradle world, the duo imagine factory roofs lined with plants that clean the air and textile mills that release wastewater cleaner than the water they take in. Their ideas are bold, imaginative, and deserving of serious attention. But their futurism is based on a faith in technology, and in the goodwill of industry that at this late stage is difficult to share. -- Ben Ehrenreich

 

The Republic of East LA
By Luis Rodriguez. HarperCollins/Roya. $23.95.

In the stories collected in The Republic of East LA, Luis Rodriguez describes a side of Los Angeles-the Eastside-that has been largely absent from the rest of the country's glittery fantasies of Southern California. He concentrates less on the flash and violence of gangsta life (the subject of his memoir, Always Running) than on humbler, less-glamorous characters: a frustrated Chicano nationalist limo driver, a factory worker whose jealousy ruins his marriage, an ex-con on a binge. Rodriguez's stories describe people on the margins trying to get by with dignity intact, in a world that offers precious little assistance. There are the beginnings of investigations here into the strains immigration wreaks on families and the pains of assimilation, but they are largely beginnings without resolution, and ultimately leave the reader hungering for more. -- B.E.

 

Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives
By Todd Gitlin. Metropolitan Books. $25.

Todd Gitlin asks us to consider a fact of 21st-century life so transparent that we are most often oblivious to it: From Muzak to Madonna, Harry Potter to Regis Philbin, instant messages to the endless slow-motion replays of Sept. 11, we daily consume, and are consumed by, media. "The obvious but hard-to-grasp truth," Gitlin writes, "is that living with the media is today one of the main things that human beings do."

Agreeable but disposable entertainment-which begets convenient, disposable emotions-is ever at our fingertips, eyeballs, and eardrums, Gitlin writes, whether we're at home, at play, in the car, or at work, often whether we choose it or not. To Gitlin, a veteran of '60s activism and a contributing writer for this magazine, the most troubling aspect of our supersaturated lives is that our swollen media diet has stunted our civic engagement. Yet he refuses to blame the corporate media for feeding America-and increasingly the world-this torrent of words, sounds, images, and, above all, speed. We live in a world of unlimited media, Gitlin observes, because, for good or ill, we crave it.