The Pocket Guide to Consumer-Generated Media

Quick CGM basics, from message boards to forums to blogs to consumer-generated multi-media (CGM2)
http://www.clickz.com/experts/brand/cmo/article.php/3515576

How to Act on Consumer Generated Media

This piece covers 12 areas of CGM actionalability for marketers and business leaders, from search engine advertising to message optimization. A must-read!
http://www.clickz.com/experts/brand/cmo/article.php/3560271

Consumer "Surveillance" and Consumer-Generated Multi-Media (CGM2)

This article discusses how the explosion of new gadgetry is allowing consumers to push expression to deeper, more penetrating, and more persuasive levels of impact. Their activity is creating a consumer-controlled “surveillance culture” that promises to rewrite the rules of brand management.
http://www.clickz.com/experts/brand/cmo/article.php/3576076

CGM and the Rebirth of Television

This article, entitled "TV is Dead, Long Live TV," argues that TV is finding a new voice, new outlets and a new context, thanks to the explosion of consumer-generated media. "Make no mistake…TV is reinventing itself." Learn why here.
http://www.clickz.com/experts/brand/cmo/article.php/3563881

Is CGM a Long-Term Strategy?

This essay argues that companies and brands need a long-term focus to reap the ultimate rewards of CGM. It also challenges the notion that brands can simply "push a button" and generate or acquire positive buzz.
http://www.clickz.com/experts/brand/cmo/article.php/3553036

Understanding the Relationship Between "Emotion" and Consumer-Generated Media

Emotion and consumer-generated media go hand in hand. Moreover, brands can better forecast and predict virality and word-of-mouth levels by simply getting a handle on the depth of emotion consumers feel after a product, brand, or service "experience."
http://www.clickz.com/experts/brand/cmo/article.php/3566781