Internet Advertising Timeline

 

 

1994

In 1994, many new advertisers saw the Internet as a useful resource in marketing products. HotWire, an Internet advertising provider added new resources that provided companies access to banner ads on many Internet websites. As this stated to draw interest many companies began to spring up with new websites offering information and resources on products.

In August many Ad Executives were polled and said they currently were unable to use the internet as an advertising medium.

 

HotWired Launches  (online advertising is  born)

In October HotWired launches the first banner ads, which allowed first time advertisers an opportunity to provide their products via the internet.  The first banner ads appeared on hotwired.com in October which began the entire industry and trend to use banner ads as the primary method of advertising.  The advertisement was for Zima (a drink) and AT&T.  Banner ads were effective because they were not threatening or intimidating by consumers who probably were just getting use to the Internet as it was.  There was no need for extra confusion, which supported the banner ads to be the more effective medium at the time.

 

 The largest account switch in history is made

 The IBM Corporation stopped giving its business to dozens of different advertising agencies and decided to consolidate its entire account with O&M.  This was a huge deal because it created the largest account switch in history.  So how does this have anything to do with advertising and the computer-mediated environment?  Well later on in 2004 this huge company became one of the world’s top advertisers because of the combined efforts and powers of these two great companies.  Also, since IBM deals with computers and software, a lot of the ads were focused on the rise of computers which would later lead to the rise of he internet and a whole new look for advertising online.  This was a huge step in history for the computer-mediated advertising world.

 

“Time Warner opens Pathfinder service with test ads from AT&T; Ziff Davis launches ZD Net on the Web.”(Meeker)

 

“Hotel chains Hampton Inn, Embassy Suites and Hyatt Hotels Corp. open on the Web.”

When all of these different traveling websites came onto the internet the advertising possibilities increased drastically.  Being able to book rooms and trips online lead to increased needs for advertising online.  Then in 1995 websites like Expedia.com (developed by Microsoft) also appeared online.  They allowed consumers to plan their entire vacation online by comparing prices and booking everything from their cruises to their skiing packages in Colorado.  These types of websites were the key to a huge leap in advertising.  It became a competition as to what companies would get to advertise their hotel or airline rate on Expedia, or what banner ad would be shown on the vacation packages home page.  The rise of the traveling industry online let to the rise of computer-mediated advertising drastically.

“CMP Publications launches TechWeb with ads from AT&T, MCI and Tandem Computers.”

As technology grew so did the advertisements that were used to promote the technology.  These advertisements promoted everything from Netscape to AT&T and much more.  Online advertising at places such as TechWeb.com became extremely competitive.  Different businesses like MCI and Tandem Computers fought to be in the technological spotlight on TechWeb.com.  Websites like these increased the need for advertisements and also the competiveness online.  This competiveness is also what provoked the development of more and more advertisements.

 

“Mosaic Communications Corp. changes its name to Netscape Communications Corp.”

 

Dynamic Digital Advertising was one of the first advertising agencies to use the Internet for business purposes to enhance the advertising industry in the United States. 

Skills that the company offered was website development, scanning, photo manipulation and graphic design services.  Individuals can do many of these services today but these were in high demand over a decade ago.  Their clients were able to participate in hands on services as they constructed different projects.  It gave a closer relationship with the client and was easier to produce exactly what they were looking for.  The Internet also allowed the agency to create high quality digital graphics at a more affordable price, which attracted clients to the agencies who were up-to-date with society.  At this point in history, any advertising agency who was involved in the Internet was a pioneer in the new digital age of advertising.

 

Shopping malls appear on the Internet

 Was important to the advertising industry because of the amount of advertising agencies could do while people shop.  Since there are advertisements everywhere in the malls, agencies find no other reason but to target consumers on the Internet as well.  Shopping on the Internet has become a convenience for consumers which would lead to them shopping on the Internet more frequently.

 

 

 

1995

Vibe Online charges five advertisers paying 40,000 for 6 months of advertising space on the internet.

 

CBS Launches its own website which allows them to advertise and promote its own corporation

 

ESPN starts promoting advertising charters and uses space on its website and other internet resources as sales space.

 

Ebay is founded

 

CBS launches its Web site.

 

“ESPN Starts pitching advertisers on $1 million charter sponsorship of its upcoming Web site and other online properties.”

 

“Yahoo!, a Web directory created by two Stanford grad students, goes commercial.”

 

“Time Warner’s Pathfinder signs first advertisers, AT&T and Saturn. Ads cost $30,000 per quarter. ZD Net also starts taking ads.”

 

 “Interactive Traffic opens to help marketers with online media planning.”

These types of interactive sites were developed to help different marketers and other companies accomplish their media planning goals online.  This included buying online advertisement spaces and much more.  This helped the online marketing industry become more organized and efficienct with their media buying, which would in turn help companies in the future purchase their media vehicles spots online.  It’s just another quicker and easier way to advertise.

 “Sun introduces Java programming language.”

This was the preliminary beginning to pop-up ads. By using the Java programming language agencies and other companies would be able to design pop-up advertisements that would show up on consumers screens when they flipped from page to page or chose something on the screen.  This oppened the door to memorable and repetitive advertisements that would help develop the future of advertising on the web.

“Forrester Research reports that online ad spending will total $37 million for the year.”

 

“InfoSeek and Netscape shift to a CPM model to sell Web Ads. HotWired, Pathfinder, and ZD Net resist the change.”

 

“Agency Poppe Tyson starts selling ad space for Netscape, Playboy, and others.”

 

 “Microsoft launches MSN online service.”

 

“ESPNET SportsZone, one of the Web’s most expensive sites at $100,000 per quarter, signs eight advertisers to contracts totaling more than $1 million.”

This contract showed just how competitive and expensive online advertising has become.  This was also the beginning to extremely intense Super Bowl commercial reviews online.  As sports advertisements made their way up the pole so did the expectations.  Super Bowl commercials could now be reviewed online and consumers could even vote on them.  This was the beginning to superior advertising in sporting events online

First online virtual trade show called TaTTOO’95.

Teaming up with IBM, it was based on the annual real-life conference held on Object Technology Transfer. These shows were created as a solution to the increased difficulty for exhibitors to take time away from work and pay for travel expenses. By moving the entire show online, they were creating a platform for virtually anyone to travel to without hassle. The team behind the show used WWW and MUD to create an atmosphere where people could walk around and converse and ask questions. While this concept of online virtual trade shows was introduced in 1994 and 1995, the popularity really did not catch on until only a couple years ago. However, the affect of eliminating travel expenses and creating instant trade shows is a huge jump for advertising and sales.

Craig Newmark begins Craigslist  (October, 24, 1995)

Craiglist began as a public website for people to share their different stories and experiences in the Bay area. In 1998, Newmark began charging people for job listings. In 1999, Craigslist.org began paying its employees. Now craigslist has become one of the largest sites to find and fill jobs, sell items and communicate with others. It has allowed people to find niches and demographics for various sales and advertisements.

 

 

 

1996

Larry Page and Sergey Brin begin work on Google.

 

Yahoo! charges Proctor & Gamble for advertising per-click rather than per-impression.

 

The Internet Advertising Bureau begins reporting revenues for online ads. 1996 spending in Q1 was $29.9 million, Q2 was $51.9 million and Q3 was $75.6 million.

 

Audit Bureau of Circulations starts to monitor websites for activity for advertising sales.

 

The Coalition for Advertising Supported Information and Entertainment proposed guidelines for WebTraditional

 

Dial up systems begin to offer advertising sales and users begin to pay to acqui re those services. ad banners

 

The Interactive Advertising Bureau was created

 

“Microsoft pays $200,000 to sponsor the Super Bowl Web site.

 

 “The New York Times launches on the Web with ads from $120,000-per-year “partners” Toyota and Chemical Bank.”

When the New York Times launched their website the price for an advertisement was very steep.  Starting at a mere $120,000 per-year the advertising side of things became a very lucrative investment for the newspaper.  This inspired many other newspapers and magazines to look into launching a website.  This help shaped the future for news and advertising together online.

“Juno Online Services launches a free, ad-supported email service. Freemark Communications follows with a imilar product.”

 

“Major sites agree to provide free content to users of Microsoft’s Web browser.”

 

“GM doubles its Web site content to more than 38,000 pages, making it one of the largest marketer sites.

 

Private online broadcast system

 In 1996 BackWeb Technologies developed an online broadcasting system.  GM was the first to be broadcased on this website.  This new type of broadcasting system open the door to yet another way to advertise online.

“CASIE issues proposed Web ad banner guidelines.”

 This was another group that helped to shape the online advertising industry.  CASIE put together a proposal for different banner ad guidelines to help control what types of advertisements were put up on banners.  These guidelines helped to improve the appropriateness of advertising banners for years to come.

 

1997

 

Yahoo! Makes $25 million advertising commitment to Netscape

 

 

 Microsoft announces plans to purchase WebTV.

 

DoubleClick offers pricing strategies and ways to purchase certain internet advertising space

 

 World’s largest media buyer is created

 In 1997 the world’s largerst media buyer was formed by combining JWT and O&M.  These two media operations agencies combined totaled more than $2 billion.  This huge media buyer also helped to push online advertising

 

The CIMA was founded

In 1997 the CIMA, also known as the Chicago Interactive Marketing Association, was founded.  This group included marketers, agencies, and vendors whom shared their views on the latest industry developments and best practices.  These views and policies that were promoted by the CIMA affected not only the marketing world but also in the interactive advertising element of marketing.  It monitored different messages on advertisements and also advances that took place in the field.

Online Newsletters

Online newsletters began becoming prevalent.  This type of electronic communication was not only used on internets but also intranets.  Advertisements could also be sent in these types letters from companies to their consumers.  This developed yet another way to for the online world to advertise to customers, but this time through a newsletter/update instead.

Domain names become a commodity, business.com sells for $150,000.

A good domain name is invaluable for anyone trying to attract people online. For example, generic domains such as Disney’s movies.com attract “Type-in traffic” from users looking for non-specific information about movies.  Furthermore, they are easy to remember, and have a higher likelihood of getting repeated visits. Court case Kremen v. Network Solutions established domain names as property, and the Anticybersquatting Consumer Protection Act enacted penalties for persons who buy a domain name with intent only to resell it.

 

Bell Labs calls for new cookie standards, allowing for the voluntary disabling of cookies. This would make it harder for advertisers to track users.

 

A trademark lawsuit follows after Insituform Technology Inc. accuses National Envirotech Group of copyright infringement for using registered names in their search terms. It is settled out of court.

 

1998

A ban on Internet taxes is signed into US law.

 

Internet auction service eBay has its first public stock offering.

 

Push technology allows Internet servers to send information to computers, where before computers pulled information from the server

 

Pay Per Click starts and is used to charge clients using internet space for advertising.

 

A study reported that many clients were unhappy with banner ads that were posted by many websites. They were unhappy because they felt they were not very effective.

 

Internet Advertising sales are projected to exceed $2 Billion Dollars

.Google.com was founded

This resulted in a huge boom for advertising.  Google became involved with many different internet tools including e-mail, pictures, search engines, sports, stocks, and so much more.  Google even developed a program call AdSense which allowed website owners to display advertisements on their own site, and earn money every time an ad is clicked.

World’s largest management shop is create

Interpublic combined it’s Western International Media with Initiative Media in Paris.  These two companies combined  created the world’s largest media management shop with nearly $10 billion in billings. This helped to organize online advertisements.

Ecards

The electronic card has consistantly become more and more common for internet users.  These websites advertise cards that you can buy or even free cards that you can send via e-mail to a friend. The advertisements on these types of websites pay for a good number of the cards which is why many of the ecards available are free.  This is a good way to send a card and a great way to advertise by luring people in with free cards.

 

1999

A few companies offer free computers if users view targeted ads. This goes poorly.

 

IBM is the first corporation allowed high-speed Internet2 access, which was previously reserved for educational and research institutions.

 

 ValueClick sprung up and became a registered internet address

 

Media Two runs its client The Washington Mint on the first "trial run" of text ads on Google.com.

 

Google launches it's now popular AdWords program.

 

 

Blogging goes mainstream with Blogger.com and Pitas.com sites allowing individuals easy access to post (original term "weblog" coined back in 1998 by Jorn Barger, while bloggings routes date back to 1992 with the first "what's new" website)

 

Internet Advertising breaks $2 billion mark

 Internet advertising broke the $2 billion mark in 1999.  This is a huge increase from years pasts which was clearly impacted by online advertisements.  After the article on this data was released online advertising became even more popular.

 

E-commerce becomes the new buzzword

 

 

Online shopping started to become extremely popular in 1999. 

The new technological buzzword became e-commerce, or online shopping.  This meant that even more advertising would be online and that even more products would be bought online. (The term e-commerce was coined in 1999) This is a great advancement for the internet and its promotional opportunities.

Myspace.com is created

This website draws in the younger generations.  Advertisements on myspace.com are viewed often and our very influential.  Many of the younger children our drawn in by ads.  Also, the amount of traffic this website gets is enormous.  This is a huge milestone for online advertising.  Communication/profile websites like myspace and facebook are a huge part of the future for online advertising.

Webisodes'. 1998-99

             First public use of the word Webisode, attributed to Stan Lee Media in the marketing and promotion
             of the 7th Portal online superhero series created by Jesse Stagg and Steven Salim.

 

 

 

 

 

2000

Google introduces a keyword-targeted advertising service

 Allowing advertisers to pay per click for keyword-based placement in search results.  Google Launches Full Suite of Fully Automated, Highly Customizable WebSearch Services Based on Company's Award-Winning Search Technology     Google Goes Global with Addition of 10 LanguagesYahoo! Selects Google as its Default Search Engine Provider - Google Now Enables Internet Users to Search More Than 1 Billion URLs

 

 

File sharing service Napster is sued for leaking copyrighted material from a new Metallica album before its release. At the same time, Radiohead’s Kid A is catapulted to the top of the charts on the day of its release after having been leaked three months earlier on Napster.

 

 Paypal achieves popularity as a medium for secure online financial transactions.

 

Spam becomes a major issue as many websites are listed on a Black Hole list which regulates

 

In 2000 ValueClick generating 40 million ads daily and was providing them to outside resources. messages that are sent to others via the internet.

 

The IAB reports $8.2 Billion in ad revenues for the year - a 75% increase over 1999

 

January- Super bowl XXXIV

This superbowl had the most dot com commericials out of any super bowl up to its time.  This showed a large rise in the need for online advertisements and the popularity of the web.  It’s easy to see from this that the internet is where the money is, which is why this is such a great thing for advertisers to persue.

The Google AdWords program was developed

In 2000 Google began running advertisements on search results’ pages.  Unbeknownst to Google it would become the primary money maker for search engines.  This was a huge step in internet advertising for the World Wide Web.  The AdWords program helped consumers to zero in on the topics they were looking for by typing in key words, then the advertisers could put their ads on googles results page.  This is a great spot with a lot of traffic.

Mojo

Mediaplex developed a technology called MOJO (also known as mobile jave objects) to automatically change advertisement information.  Businesses can use this system to make immediate changes to their advertising campaigns right online as their business changed.  It would be anything from inventory levels to products options and more.  This helped to improve advertising and made it easier to critique online ads on the spir of the moment.

 

2001

BusinessWeek prints an article about “viral marketing”, attributing the success of Hotmail and The Blair Witch Project respectively to their ideas to insert ads into outgoing email, and portray the movie as a series of true events.

 

An Advertising Age survey puts Yahoo! at advertisers’ lists of the best performing servers of advertisement. MSN scores dead last across the board.

 

Pepsi successfully debuts an ad featuring Britney Spears on Yahoo! before releasing it on television. Users flock to watch it online.

 

In July of 2001, ValueClick took marketing innovation to the next level by partnering with EyeWonder to provide advertisers with the opportunity to use streaming video capabilities in pop-ups and banner ads.

 

In 2001 North America represented greater than 43 percent of the online population;

 

ValueClick acquires Mediaplex, adding ad serving, e-mail campaign management and ad agency management technology products to the company's solutions.

 

The term search engine marketing is proposed

In 2001 the term Search Engine Marketing was proposed by Danny Sullivan.  He did this “to cover the spectrum of activities involved in performing Search Engine Optimization, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.” (2007)  This new type of marketing was th window to the online advertising world. 

Online Gambling

Online gambling has become more and more common.  Some advertisers are creating little game advertisements to put on these webpages. The gambling games keep people coming back to the websites which means that the ads on these sites are viewed over and over which is great for retention.  This is another key to the development of online advertising

“SureThing”

This was a program set up by DDA, also known as dynamic digital advertising.  This program was created to help businesses that wanted to increase their website traffic.  This tool was obviously quite important for advertisers.  The more traffic the better.  The program would improve the position ranking on the major search engines and critique your website in order to attract the most traffic.

Ad.Net was established

 

First Webisode Campaign Launches

 BMW was the first to launch a full-out webisode campaign in 2001.  The series, titled The Hire, featured Hollywood stars Clive Owen, Madonna, and Don Cheadle with episodes directed by Guy Ritchie and Ang Lee (“Hire” 2005).  These were more than just advertisements; they were short films that happened to revolve around a brand and product and were completely tailored to an online environment.  In response to consumers being able to skip over commercial advertisements by changing the channel, turning the page, or using DVRs  former BMW marketing chief came up with advertisements people went out of their way to watch.BMW saw sales go up 12% after the first film was released and had over 11 million views on the BMW website alone (Young, 2007).  The eights “films” even spawned into a comic book series.  Use of the ‘webisode’ as internet advertising has since been used by many companies, some much more successfully than others.

 Kiley, D. (2007, February 26).  MINI’s marketing misfire. Business Week.  Retrieved from                                                       http://www.businessweek.com/autos/content/feb2007/bw20070226_094372.htm.

 The hire. (2005, October 11). BMW press release. Retrieved from http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilmPressRelease.aspx.

 Young, C., & Hall, A.S. (2007, April). Case study:  BMW movies - luxury car to movie star. Admap 17-19.  Retrieved from http://www.ameritest.net/images/upload/raimg2008625171036648.pdf.

 

 

 

 

2002

Forrester Research and Association of National Advertisers estimated that more than 90% of advertisers use email marketing as part of their direct-marketing programs.

 

The infamous "Dot Com Bomb" era, in which revenues dropped 12% in 2001, and then another 16% from there in 2002.

 

ValueClick acquires BeFree, adding affiliate marketing to the company's solutions]

 

Advertising that people want to see

This expanded on the AdWords program that Google bought in 2000.  In 2002 this self-service advertising system began to overload and the AdWord program had to be revised.  Google needed to be able to get through corporate firewalls and focus on the customers.  With the previous AdWords program random ads were showing up on people’s screens even if they didn’t pertain to what the customer was searching for.  This meant that the cost-per-click rate wasn’t very realistic.  In otherwords most people who were clicking on these ads weren’t really interested in them because they had nothing to do with what the consumer was currently looking into.  For this reason Google revised its AdWords program to a keyword method, meaning that when you type in a keyword the user will easily be able to find related material and relevant ads to that topic.

The FTC gets involved

Due to a consumer complaint that was filed by a consumer advocacy group the Federal Trade Commission buckled down on online advertising disclosure.  The FTC issued a letter of importance saying how pertinent it was to disclose information about paid advertising on search engines.  This was a lot like the case with Ketchum Public Relations agency, except this time the government was trying to control “pay for play” disclosure online, not just in normal media spots.  This event helped to develop advertisements and their trustworthiness online over the years.  This was a huge milestone for the computer-mediated advertising industry

Dynamic Digital Advertising

TRAC, also known as time resource and accounting, keeps track of every penny sent for a client for every minute a website is hit.  This system made for better accuracy in billing and project management. Great for accounting for every penny which is important to the advertising future.

Eyeblaster Inc.

MSN announces its alliance with Eyeblaster Inc. and PointRoll Inc., two leading developers and distributors of rich media advertisements. Advertisers now can place media ads with moving and expanding images, full-page overlays, and interstitial windows or other features across the 12 most popular channels on MSN, including CNBC on MSN Money, MSNBC and the MSN Autos online automotive serviceThe four companies have developed technologies that make it hard to avoid Web advertisements. Eyeblaster produces flash-animated pop-up ads; PointRoll technology expands ad banners when a mouse cursor touches it; EyeWonder lets advertisers stream video commercials onto a Web page; and Unicast creates ads that allow users to navigate within them without leaving a Web site.

Videos

 

 

 

2003

n 2003 ValueClick became the world’s largest affiliated marketing provider of ad sales.

 

Early audio postings in RSS file format were widely being used, but in 2004, the term "PodCasting" gained widespread acceptance.  Podcasting is a synonym for "audioblogging".

 

E-commerce revenues reaching $1.3 trillion by 2003

 

Google AdSense, the first major contextual advertising service offers a “self-service” online version.

 

Online advertising runs up against a few legal controversies, including intellectual property disputes and disagreements over the jurisdiction of internet cases

 

 

Online sales reach into the trillions of dollars

 

Spam

In December of 2003, President Bush signed an act called  “Controlling the Assault of Non-Solicited Pornography and Marketing” (CAN-SPAM Act), which was created to help individuals and companies control the amount of spam (unsolicited e-mail) that they receive.  This helped to mold online advertising by steering away from antagonizing and unwanted mail to neat and interesting ads.

Disney Online

Disney online was awarded best traveling integrated advertising campaign for Ohana island.  This campaign used everything from webcasts to interactive blogs and pop-ups.  This campaign proved that the newer technology and online accessibility are the key to an outstanding campaign.

Banner Advertising

Banner Advertisments began to decline because these types of advertisements were not making money.  It was said that the decline in these advertisements was due to too many dirt cheap terrible ads that were being run.  These ads were weeded out after months of work, but this run in really oppened up advertisers eyes.  Yes it may be easy to advertise online but we can’t get lazy.  This was an important milestone in shaping online advertising

MSN debuts beta version of MSN Video

MSN debuts the beta version of MSN Video — a free, ad-revenue supported, streaming video service available to everyone on the MSN network. As part of the service MSN will offer free access to high-resolution, on-demand news, sports, entertainment and other video, including programming from NBC News and MSNBC.com that isn’t available anywhere else on the Web.  MSN debuts an innovative, custom online marketing program for American Honda Motor Co. for the online launch of the 2004 Honda Accord. The campaign includes extensive use of video and consumer participation to capture the attention of the millions of consumers who frequent MSN  MSN announces new customer milestones for MSN communications services with more than 145 million customers worldwide visiting MSN Hotmail and 110 million customers worldwide logging on to the MSN Messenger instant messaging service each month. 

Phorm—Developing Behavioral Targeting Advertising Systems

 

In 2003, the digital technology company Phorm was founded.  Based out of London, Moscow and New York, Phorm concentrates on innovating online advertising. By teaming up with internet service providers (ISPs), this company is enabled to monitor consumers’ online habits in order to deliver targeted advertising. They track key words and assign each consumer’s inquiries with a certain number. The company’s overall concept is a large stepping stone for the development of internet advertising. It rids consumers of having to leaf through useless online ads, and decreases the amount of helpful products and services going unnoticed. Unfortunately, this advertising advancement stirs up controversy with claims that its services invade consumer privacy. Due to questionable acts, the company is under close watch by the Information Commissioner’s Office.

 

 

 

2004

Social website Facebook launches, but is restricted to students at certain universities.

 

Google allows users to perform searches on their mobile phones, opening a new road for advertisers. Their revenues more than double over the course of the year.

 

Adblock, supplementary software for Mozilla’s Firefox browser, makes advertisements disappear from websites and gains popularity with tech-savvy Firefox users.

 

2,000 consumers reveal how media impacts their purchasing behaviors. This is in direct relation to how websites are used to market to them.

 

DoubleClick along with Continental Airlines conduct a test to see how internet advertising activity equates responses by consumers over a period of time.

 

The term “Podcast” is coined

Podcasts became extremely popular in 2004, and they also became a great promotional vehicle.  For example the Pixar movie Cars was first advertised on a podcasts through a series of behind-the-scenes episodes that could be found online.  This is a great place to put advertisements.  It’s an easy way to advertise, but it also narrows down the advertisement to a specific group.

Online spending reaches a record high

 In 2004 online spending reached a high of $117 billion which was over a 26% increase from years before.  This announcement was a great indicator of the opportunities that advertisers could find online.  With this much traffic on websites it became easy to see that the benefits would be worth the costs to advertisers

Security

Pop-up ads started to become a big problem because they were becoming more of an annoyance.  Programs like Norton Anti virus were constructed to block these pop ups and stop viruses.  During this time advertising about the security of websites and e-mail became a big deal.  This event taught advertisers that there’s a line between being annoying advertisements and influential ones. 

Devlopment of "The Sims"

(2004) Development of “The Sims”— life simulation computer game sold more than 6 million copies worldwide, which made it the best selling PC game in history. The Sims was first released in February 2004 and has grown into several sequels and a 2nd version. According to Electronic Arts, a distributor of the game, The Sims accounts for more than 13 million sales worldwide and became the best- selling PC game in history. It has won many awards, such as “Game of the Year” in 2000. Even though there have been other simulation games, The Sims gained high popularity for their particular style of gameplay.

 

2005

 

Podcasting

Podcasting gains popularity as a form of on-demand downloadable internet radio show. Podcasts are often sponsored by advertisers.

 

Facebook Gains Populartiy

                    Facebook gains popularity extremely quickly, collecting and cataloguing enormous amounts of personal 
                    personal information from its users.

As an advertiser, the main goal is to pick out your target audience and sell to them, appeal to them, make the product sell its self to them.  The way this is done is by selecting a target audience. The strategy used to be selling to everyone who would listen. This approach proved to be less than helpful, or cost effective. But when the new idea of target audiences arose, the advertisers have a much more narrow window of people they are trying to sell to. With this fewer number of people, more money can be spent per person to catch the eye of the potential buyer. The idea behind Facebook advertising is that when a new account is created, some key demographics and psychographics are taken. With these characteristics in hand, Facebook decided to make money by letting advertisers get onto their web pages. With the information given, a target audience is easily formed and the price of advertising on Facebook easily goes up. Some advantages of using Facebook as a medium for advertising are the vast variety of people. There are over 130 million active Facebook users. The feature of real-time reporting also is a big plus. To get more information on this inventive technique, see http://www.facebook.com/advertising/.

 

 A study tracked peoples use of search engines and over a 12 week period gave advertisers and idea of what people look at when they are surfing the internet

 

 Online Advertising sales exceed the $20 million dollar mark.

 

In October, Media Two participates in MSN's pilot search advertising program

 

Viral Ads

These types of advertisements became popular in 2005.  They are promotional campaigns that spread online almost like a virus.  It definitely spreads the word fast but it must be used carefully.  The tactic can be overused and become irritating but if used efficiently it’s very useful.

Google Buys Doubleclick

Google bought doubleclick in July of 2005.  This was a huge merger that made advertising on Google even more impressive and valuable

MSN adCenter Unveiled

MSN unveils Microsoft’s next-generation online advertising platform, MSN adCenter, and demonstrates the platform’s first component, a new prototype of an MSN paid-search solution, at the sixth annual MSN Strategic Account Summit, a leading industry forum held on Microsoft’s main campus in Redmond

You Tube Launches

  Many things happened in 2005 that created a stir in the online advertising world. Some of the most prominent were Google purchasing doubleclick, online advertising dollars exceed 20 million, and the gaining popularity of Facebook, which every college student as grown accustom to. All of these events were major, but I feel that the main event of 2005, not to say that the others are not significant, is the creation of a website called YouTube.

 

2006

Social Media Optimization emerges due to the popularity of social media websites. It is an offshoot of word-of-mouth advertising and viral marketing.

 

Google adds Google Analytics, providing tools for advertisers to spend their money more effectively

 

Advertisers begin sending text message advertisements to mobile phones.

 

Internet usage will skyrocket to more than 766 million worldwide giving advertisers a large segment to offer their ad’s

 

Search engine advertising, where ads are triggered by a keyword typed into a search site, is the driving force behind the internet advertising boom and accounts for most of Google's revenues

 

Yahoo counters Google’s advertising search engine by developing its own to diversify it self in the marketplace

 

Prime-Time Shows Online

September2006 - NBC announces that all of their new prime-time shows will stream online for free for the season.NBC broadcasting their shows online sets the stage for additional banner ads and streaming ads between shows. An ad can now hover above the episode while its playing. Does this mean the end of changing channels during commercial breaks? Ad companies are now trying to buy commercial time on streaming broadcasts. What makes go daddy so significant is that through the creation of millions of individual websites, people have started to get paid for their sites through advertisements. Unique opportunities have arisen through all of these websites and Godaddy themselves have began using the Internet to launch their advertisements. They started previewing and discussing their commercial ideas online on something called the PodShow. People could send in their own ideas and discuss them with godaddy employees. In fact, this was a crucial step in coming up with ideas for their famous super bowl commercials. Webisodes began as the early podcasts. They started as more regular forms of traditional programming being shown online. Now with NBC streaming their shows online, we have seen the rise o “webmercials” Advertisers can now put their commercials around, between or after webisodes. In fact it even makes way for more interactive advertisements. People can play a game sponsored by Pepsi, for example, while they wait for the video to load.

 August 2006-  AOL Marketing Strategy

In 2006 America Online announced that they would begin giving out almost all of their services that were normally paid for, for free.  At the end of this announcement that stated that their income would instead come from advertising.  This announcement was a huge milestone in the internet advertising world.  It showed just how lucrative and effective this type of promotion could be

 

Google came in second on “Merriam Webster’s Words of the Year”

 

Interstitials

These web pages are usually displayed before the expected content page.  They are often advertisements or sometimes just pages that confirm the user's age.  These are very influential because they must be looked at in order to move to the next page.  This is a great form of online advertising, very persuasive and eyecatching.

Geocentric wins the 2006 internet advertising competition award for best regional inteactive application.  Their interative website allowed them to stand out from the industry easily.

 

Google To Acquire YouTube for $1.65 Billion in Stock

 

Facebook Launches Social  Ads

Facebook decides advertising is the best way to develop its infrastructure Facebook launches “socialads”, based on friend and profile information, to go along with their sale of digital goods, free classified ad listings, and banner ads. Users voice privacy concerns.Just like myspace.com sparked a whole new aura of advertising, so did Facebook.com.  Over the past years that Facebook has been around it has become more and more lucrative.  Not only is it well know by our younger generations, but it is also a hot spot for advertisements and large scale communications.  In an article found in the magazine Advertising Age we can see just how advertising on sites such as these has become a huge step in online marketing.  The article I found states that Facebook decided that advertising is the best way to develop its infrastructure.  Facebook recently sold 1.6 percent of its market share to Microsoft which resulted in a $240 million dollar cash inheritance for Facebook.  After this transaction Facebook was asked to decide where they would invest the money and they said they would invest it on ad targeting for social networks. On November 6th, 2007 Facebook hosted an advertiser friendly event to show advertisers how to advertiser on their website.  Events and websites like these are moving online advertising into the future. (Facebook was also the first to develop a “social-ad”.)  Facebook had been collecting user data at an increasing rate since their 2004 launch. 2007 marked their first obvious foray into providing user data to advertisers. With the launch of their Beacon service, Facebook broadcast its users’ actions while visiting certain websites to persons registered as friends with them, sometimes including purchases made. The service was instantly unpopular with those concerned with privacy, prompting an outcry from the community. In addition, many advertisers pulled their ads upon discovering that they were unintentionally being displayed next to objectionable content posted by users. Facebook has enormous potential for advertisers, dependant on the popularity of their content with members.  This is the advertising model for other social venues such as Digg.com and Del.icio.us, requiring advertisers to create memorable and popular content that users will pass on.

Vodacom and Mobile Advertising in Africa

 

 Vodacom is a cellular communications company that creates and manages GSM service to customers in South Africa, Tanzania, the Democratic Republic of the Congo, Lesotho, and Mozambique. In 2007, the company announced that it would begin the process of delivering ads to over 25 million cell phones in South Africa. It will allow cell phone users to only view ads that strike their interest. This is a major interactive advertising advancement because this is the first time South Africa has put mobile advertisement to use. Although it’s beginning in South Africa, it will eventually spread throughout the entire continent due to the popularity of cell phones in most of the countries. Such advancement will help entrepreneurs share their products and services with the rest of the world.

 

Moola.com goes into testing, allowing users to play games and win money in return for viewing advertisements.

 

Advertisers invest more and more into other video games such as Second Life, creating a virtual presence to represent their brands.

Microsoft is buying Seattle online advertising giant aQuantive in a cash deal valued at $6 billion or $66.50 per share - its largest acquisition in history. The acquisition is a huge bet for Microsoft, which is trying to catch Google in the lucrative online advertising market. Google earlier this year said it was acquiring DoubleClick, a competitor to aQuantive. 

Microsoft bought a 1.6% stake in the social networking website Facebook for US$240 million, making the company worth US$15 billion.

Aol launches Platform A - Platform A will encompass Ad.com, the direct-response network AOL acquired in 2004; Tacoda, the behavioral ad network it recently bought for $275 million; the video ad network named Lightningcast; Third Screen Media, a mobile ad network, and AdTech AG, an international online ad-serving company based in Frankfurt, Germany

FTC Proposes Online Behavioral Ad Guidelines - The FTC urges Web sites to explain clearly that information is collected for targeted advertising and allow consumers to choose whether their information is gathered. 

FTC Clears Google to Buy DoubleClick - In a 4-1 decision, the FTC concluded that Google's purchase of the Internet advertising services company "is unlikely to substantially lessen competition."

Google announced that it came to a definitive agreement to acquire DoubleClick for $3.1 billion in cash   Google's shares were valued at over $700, 7 times the amount that the IPO for the company. It also valued the company at US$219 billion, making it the fifth largest company in the United States.

 

2008

 

I-Tunes Release with Genius Music Recomendation System

An overview of iTunes 8 shows that the listener can use Genius to automatically create whole play lists from their library that flow along with a selected song, as well as purchase new songs that would work well in that play list.  The first feature doesn’t have a huge effect on the advertising world, as it doesn’t involve actually purchasing anything.  The second feature, however, in a simplified manner makes finding new music an easier task.  It also takes away certain difficulties of music promotion.  Filip Truta wrote, “Basically, by hitting the Genius button, users tell iTunes to activate the newly-implemented algorithms, and suggest related music in their Library, or music on the iTunes Store they might want to add to their music collection (making it easier to sell songs, are we, Apple?).”  Truta even makes a quip about how Apple is using this to drastically increase music exposure.  Generally people listen to the songs they like, so why wouldn’t they want to buy songs that are similar?

Political Advertising

The internet over the past few years has developed into more than just product and service advertising.  With the presidential election coming up soon there has been ads for Obama etc. all over the internet.  Facebook even has groups that are advertising for both campaigns.  These new kinds of groups are a new start to advertising and voting in the younger community.  Political Advertising takes a huge leap in 2008 with the launch of Change.gov. Barack Obama launches his own website which involves weekly video blogs or podcasts. This website receives attention from television news sites and is even covered on political commercials. Because Obama was following the trends of online media, he was able to get an upper hand on the competition and reach a younger demographic. This should set the pace for future campaigns getting more involved in online campaigning.


Recession

The economic crisis affected every industry in one way or another, but advertising  especially.  Advertising in every industry suffered, newspaper, television, magazine, except online.  This is partially due to online advertising being relatively less expensive and because of the digital medium’s continuing growth as other mediums shrink.  Online advertising can also target specific audiences with key-word searches and search sponsoring.

Rayport, J.F. (2008, December 24).  Why online ads are weathering the recession.  Business Week.  Retrieved from http://www.businessweek.com/technology/content/dec2008/tc20081224_411499.htm. 

Aaron, M. (2008, November 20).  Internet advertising revenues in Q3 ’08 at nearly $5.9 billion.  Interactive Advertising Bureau press release.  Retrieved from http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/572194.

 

Broadband Internet

  “High-speed” internet connections make the internet faster and easier to use.  The number of   internet subscribers booms making the web and increasingly lucrative place to advertise.  More than 50% of households use broadband technology.  Broadband connections also open themedium up for creative new uses such as streaming audio and video advertising that justwasn’t     possible with slower connections.

Cauley, L.  (2008, December 2).  FCC to vote on free broadband across U.S.A.  USA Today.  Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=J0E240619820008&site=ehost-live.

 Cuneo, E.C. (2005, May 24). The return of internet advertising.  Information Week.  Retrieved from http://www.informationweek.com/news/showArticle.jhtml?articleID=16370066

 

Contextual Video Ads and Multi-Touch Interactive Adveritisng

         Microsoft showed new ad technologies ranging from contextual video ads and multitouch interactive advertising to
         image categorization and advanced advertising analytics.

The induction of Microsoft’s new algorithms proves a press on an already subconscious advertising business.  Their new utilities categorize the image by the data in the image itself, rather than by tags and file names as has been done previously.  Like.com is already using such algorithms to sort data, making it a faster, more user-friendly experience to shop online. Tarek Najm, a technical fellow at Microsoft, has said, "to address that challenge, we are developing advertising algorithms that can anticipate and understand consumer behavior faster than the speed of thought."  In addition to this, Microsoft has developed speech recognition to allow, for example, sports advertising to automatically be shown next to an online viewing of a basketball game.  An even more advanced aspect is in Microsoft’s multitouch computer software.  Put in place in stores along side a video camera one could virtually try on cloths before buying them. 

Project Canoe

Another component of Project Canoe (a collaboration of Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks) is interactive advertising, which allows television viewers to use remote controls to, say, request a brochure or call up more information about a product.As for Project Canoe, the top 6 cable companies in the nation are putting in place the same sorts of interactive advertising that makes Internet advertising system so appealing.  This is a strong push to revive or, at the very least, keep alive television advertising.  In 2008, Comcast, Time Warner Cable, Cox Communications, Cablevision, Charter Communications, and Bright House Networks, joined together to create a  company that would sell interactive and customized ads to national advertisers through each company’s system. The initiative, entitled Project Canoe will distribute ads that cater to individuals’ interests and lifestyles—preventing unnecessary advertisements from circulating through each household’s cable. This plan is a pivotal moment in interactive advertising because just as the internet, people want individualized ads with cable television. However, it will be easier to collect personalized data from cable rather than the internet. It is said that this project will be a bigger success than those dealing with online versions.  It is more helpful and convenient for consumers, and also helps ad agencies measure the effectiveness of their campaigns to target audiences.

 

IPTV Implemented in China

Jul 21, 2008 - Internet Protocol TV (IPTV) platform to deploy a new interactive advertising system. Guangxi Telecom is the first IPTV Interactive Advertising service provider in China.On a global scale, Guangxi Telecom is the first in China to implement IPTV, a breakthrough for the world’s single largest, fastest developing country in the global business market.  China is only part of the chain for UTStarcom's RollingStream end-to-end IPTV system, which includes India, Sri Lanka, Japan, Brasil, and Taiwan.


NeXplore offers a full array of display, search, and interactive advertising products that make it easy to reach target audiences. 


 

2009

 

Online advertising revenue sufficient to cover LA Times's entire editorial payroll, print and online.

 

Monday 12 January 2009 Note well this moment in the history - and I do mean history - of newspapers: the editor of the Los Angeles Times, Russ Stanton, said the paper's online advertising revenue is now sufficient to cover the Times's entire editorial payroll, print and online. "Given where we were five years ago, I don't think anyone thought that would ever happen," he said in email. "But that day is here." The same day has arrived for at least one more major US newspaper. What this tells me is that we are on the cusp of the moment when online revenue could sustain a substantial digital journalistic enterprise without the onerous cost of printing and distribution.

 

 

 

 

Works Cited

2009

Create Ads. Retrieved January 6, 2009, from PBS Web site: http://www.pbs.org/mediashift/2006/03/digging-deepergo-daddy-gives-podcasters- freedom-to-create-ads087.html

Advertising | Facebook. (n.d.). In Welcome to Facebook! | Facebook. Retrieved January 07, 2009, from http://www.facebook.com/advertising/?advertising

Google -. (n.d.). In Wikipedia, the free encyclopedia. Retrieved January 08, 2009, from http://en.wikipedia.org/wiki/Google

Interactive Advertising Products for Online Exposure. (n.d.). In News and Press release service TransWorldNews. Retrieved January 07, 2009, from http://www.transworldnews.com/NewsStory.aspx?id=72308&cat=0

 

"The Bad Eliots And The Drink That Made Them Popular." Music News, Celebrity Video Interviews, Music Reviews, Contests, Video Game Reviews and Entertainment News on andPOP. 11 Jan. 2009 <http://www.andpop.com/article/13001>.

 

MindComet :: Viral Marketing Voodoo. 11 Jan. 2009 <http://www.viralvoodoo.com/uploaded_images/Viral_Vid_Chart-772840.jpg>.

 

"YouTube - advertise's Channel." YouTube - Broadcast Yourself. 11 Jan. 2009 <http://www.youtube.com/advertise>.

 

"YouTube - The Complete Profile -." Rev2.org. 11 Jan. 2009 <http://www.rev2.org/2006/10/02/youtube-the-complete-profile/>.

 

"YouTube -." Wikipedia, the free encyclopedia. 11 Jan. 2009 <http://en.wikipedia.org/wiki/YouTube>.

 

2008

The History of the Internet, Online Advertising, Email and Spam. The Relationship Between Advertising and Online Spam. Retrieved on 10 January 2008, from http://www.ciadvertising.org/sa/fall_04/adv391k/eliz0126/spam/history.html.

 The History of Internet Advertising. Worldata. Retrieved on 10 January 2008, fromhttp://www.worldata.com/wdnet7/articles/the_history_of_Internet_Advertising.htm.

 10x Marketing. (2005). History of Internet Advertising. Retrieved January 4, 2008, from 
                        http://www.10xmarketing.com/Learning-Center/Advertising/History-of-Internet-Advertising.html.

(2008, December 19). Webisodes. Retrieved January 5, 2009 from Wikipedia Web site: http://en.wikipedia.org/wiki/Webisodes

Arango, Tim. (2008, March 10). Cable Firms Join Forces to Attract Focused Ads. Retrieved January 7, 2008, from New York Times website: http://www.nytimes.com/2008/03/10/business/media/10cable.html?_r=1&ex=1362888000&en=b840c106c0c6e1eb&ei=5090&partner=rssuserland&emc=rss&oref=slogin

J. Nicholas Hoover. (2008, Febuary 6). Microsoft Demos Next-Gen Web Advertising Concepts. Retrieved January 7, 2008, from InformationWeek website: http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=206105074

Schonfeld, Erick. (2008, March 10). Project Canoe: Cable Companies Paddle to Catch Up To Google in Targeted TV Ads. Retrieved from TechCrunch website: http://www.techcrunch.com/2008/03/10/project-canoe-cable-companies-paddle-to-catch-up-to-google-in-targeted-tv-ads/

Zhang Danwe. (2008, July 23). Guangxi Telecom to roll out UTStarcom IPTV platform.  Retrieved from TMT China website: http://tmt.interfaxchina.com/news/296

(2008, July 21). Guangxi Telecom Selects UTStarcom's RollingStream IPTV Platform. Retrieved from TVOver website: http://www.tvover.net/2008/07/21/Guangxi+Telecom+Selects+UTStarcoms+RollingStream+IPTV+Platform.aspx

30% Increase in Online Advertising in 2008. (n.d.). In Internet Marketing News | Marketing Pilgrim. Retrieved January 07, 2009, from http://www.marketingpilgrim.com/2007/10/30-increase-in-online-advertising-in-2008.html

YouTube - advertise's Channel. (n.d.). In YouTube - Broadcast Yourself. Retrieved January 08, 2009, from http://www.youtube.com/advertise

(Buchanan, Kadence) (October 2006) The Sims Makes History. Ezine articles. http://ezinearticles.com/?The-Sims-Makes-History&id=327757

July 21, 2008. Court tosses FCC’s Janet Jackson Super Bowl “wardrobe malfunction” fine. Associated Press.  http://www.khou.com/topstories/stories/khou080721_tnt_jacksonfine.78b83f8a.html

Arango, T. (2008). Cable firms join forces to attract focused ads. Retrieved

January 7, 2009, from the New York Times

   Web site: http://www.nytimes.com/2008/03/10/business/media/10cable.html

 

Meiners, J. (2008). Phorm uses your ISP to track your web surfing habits. Retrieved January 7, 2009, from Marketing Pilgrim

Web site: http://www.marketingpilgrim.com/2008/03/phorm-uses-your-isp-to-track-your-web-surfing-habits.html

 

Sabbagh, D. (2008). Phorm is out to alter world of online advertising. Retrieved

January 7, 2009, from the Times Online

      Web site: http://business.timesonline.co.uk/tol/business/industry_sectors/media/

article5367153.ece

 

Shanbhag, R. (2008). Vodacom launches mobile advertising initiative in South Africa. Retrieved January 7, 2009, from TMCNET

   Web site: http://internetcommunications.tmcnet.com/topics/broadband-   mobile/articles/12404-vodacom-launches-mobile-advertising-initiative-south-africa.htm

 

Whitney, D. (2008). Project canoe seeks to smooth waters for VOD. Retrieved

      January 7, 2009, from Advertising AgeWeb site: http://adage.com/cabletv08/article?article_id=126280

 

 

2007

Mills, E (2007, November 15). Obama is 'google-like'. Retrieved January 6, 2009 from
CNET news Web site: http://news.cnet.com/8301-10784_39818268-7.html

(2007, September 10). Go Daddy. Retrieved January 6, 2009, from Wikipedia Web site:http://en.wikipedia.org/wiki/Go_Daddy

 (2007, Oct, 1). The 16 Greatest Moments in Web History:From a blog about a stained blue dress to the day Larry met Sergey, these are the pivotal moments that made the Web what it is today. Entrepreneurship.com, Retrieved Jan 8, 2009, from http://www.entrepreneur.com/technology/pcworld/article185338.html

Howe, Walt. January 2007. Anecdotal history of the people and communities that brought about the Internet and the Web. Internet Learning Center. http://www.walthowe.com/navnet/history.html

Pierce, S. (2007, April 30). Reinventing the Conversation: This tech-savvy          entrepreneur        is leaving everyone twitterpated with his global online community.   Retrieved               January 8, 2009, from Entrepreneur website:                 http://www.entrenoreneur.com/mobileguide/177672.html.

 

Holtz, S. (2005, December). CUTTING THE COST OF CALLS WITH SKYPE.    Strategic Communication Management, 10(1), 3-3. Retrieved January 8, 2009,               from Communication & Mass Media Complete database.

 

Gilbertson, S. (2008, November 25). YouTube Embraces Widescreen, Paves the Way        for Hollywood Features. Retrieved January 8, 2009, from Web Monkey website:   http://www.webmonkey.com/blog/YouTube_Embraces_Widescreen__Paves_the_                Way_for_Hollywood_Features.

 

Meyer, M., Michael, D., & Nettesheim, C. (2009, January). Reaching China's Digital       Consumers. China Business Review, 36(1), 24-27. Retrieved January 8, 2009,        from Business Source Elite database.

 

Eliot, V. B. (2007, August 01). Pandora Launches Facebook Widget. Retrieved January   8, 2009, from Wired Blog Network:                 http://blog.wired.com/music/2007/08/pandora-launche.html. 

 

 

2006
 

Kirkpatrick, M (2006, September 13). NBC to put new primetime shows online for free.  Retrieved January 5, 2009, from Techcrunch Web site:http://www.techcrunch.com/2006/09/13/nbc-to-put -primetime-online-for-free/

Glaser, M (2006, March 28). Digging Deeper::Go Daddy Gives Podcasters Freedom to

 

2005
 

(2005). The Decade in Online Advertising 1994- 2004. DoubleClicK, Retrieved Jan 8, 2009, from http://doubleclick.com/knowledge

 

2001

Hein, K. (2001, November 12). Pepsi on Yahoo!. MediaWeek, 11(42), IQ7.

Taylor, C., & Elkin, T. (2001, December 17). Yahoo! the winner for agencies. Advertising Age, 72(51), 18-19.

 

 

2000

(2000) Dynamic Digital Advertising. THe New Millennium- The Digital Evolution, Retrieved Jan 8, 2009, from http://www.zeroonezero.com/dda-timeline-00.html

 

 

 1999

 

1999 The Year in Events. (1999, December 20). Advertising Age. (Cover story).

 

 

1997

 

Web "word stuffing" creates legal snag. (1997). Civil Engineering (American Society of Civil Engineers). 67, 25.

 

1994

Arthur, C. (1994). A spammer in the networks. New Scientist. 144, 16-17

1995

Hand, C (1995, Feb, 1 ). TaTTOO'95 Online: A virtual trade exhibition. Computer Mediated Communication Magazine, 2, Retrieved Jan 8, 2009, from http://www.december.com/cmc/mag/1995/feb/hand.html

 Schwedelson, R (1993). Worldata. Retrieved Jan 8, 2009, from worldata.com Web site: http://www.worldata.com/wdnet7/articles/the_history_of_Internet_Advertising.htm

 


 

 

 

 

 

 

 

Wikipedia: The free encyclopedia. (2008, January 4). FL: Wikimedia Foundation, Inc. Retrieved January 4, 2008, from http://www.wikipedia.org

Wood, D. (2003, December 22). 10 advertising legal issues for 2004. Advertising Age, 74(51), 12-12.

10x Marketing. (2005). History of Internet Advertising. Retrieved January 4, 2008, from
http://www.10xmarketing.com/Learning-Center/Advertising/History-of-Internet-Advertising.html

DoubleClick Performics. (n.d.). Research Reports. Retrieved January 4, 2008, from www.doubleclick.com/insight/research/index.aspx

EC2 @ USC. (1997 – 2001). Digital Commerce Center – Internet Advertising History. Retrieved

 January 4, 2008, from www.ec2.edu/dccenter/archives/ia/history.html

Salleras, Sky. (2004). M/Cyclopedia: Online Advertising – History. Retrieved January 4, 2008

 from http://wiki.media-culture.org.au/index.php/Online_Advertising_-_History

Zeff, R. L. & Aronson, B .(1999). Advertising on the Internet, 2nd Edition, John Wiley & Sons. IAB Internet Advertising Revenue Report (1999), Internet Advertising Bureau.

Hyland, T.  (2000) Why Internet Advertising?. Retrieved January 4, 2008 from                                             http://iml.jou.ufl.edu/projects/Fall2000/Shim/main.htm

2005). Advertising history timeline. Retrieved January 4, 2008, from The advertising age Web site: http://adage.com/century/timeline/index.html

 (2007). Internet timeline. Retrieved January 4, 2008, from Fact monster Web site: http://www.factmonster.com/ipka/A0193167.html

 

(2007, December 18). Search engine marketing. Retrieved January 4, 2008, from Wikipedia Web site: http://en.wikipedia.org/wiki/Search_engine_marketing

 

(2007, May 24). Brief timeline of the internet. Retrieved January 4, 2008, from Webopedia Web site: http://www.webopedia.com/quick_ref/timeline.asp

 

(2008, January 3). Podcast. Retrieved January 4, 2008, from Wikipedia Web site: http://en.wikipedia.org/wiki/Podcasting

 

Burko, R (2007, December 31). The top five email marketing uses in 2007. Retrieved January 4, 2008, from Web reference Web site: http://www.webreference.com/promotion/email_marketing/

 

Klaassen, A. (2007, October 29). Facebook must spend to woo marketers. Advertising Age, 78(43), 6. Retrieved January 4, 2008, from Ebsco Host research database.

 

Meeker, M (1996, December). The internet advertising report. Retrieved January 4, 2008, from Morgan Stanley Web site: http://www.morganstanley.com/institutional/techresearch/pdfs/inetad04.pdf

   

(2008). The i-Technology Media. SYS-CON Media. Retrieved on 10 January 2008, from

            http://www5.sys-con.com/general/timeline.htm.

 

(2008). Research Reports. The Nerve Center of Digital Marketing. Retrieved on 10

            January 2008, from http://www.doubleclick.com/insight/research/index.aspx.

 

 

 

Kiley, D. (2007, February 26).  MINI’s marketing misfire. Business Week.  Retrieved from http://www.businessweek.com/autos/content/feb2007/bw20070226_094372.htm.

 

The hire. (2005, October 11). BMW press release. Retrieved from http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilmPressRelease.aspx.

 

Young, C., & Hall, A.S. (2007, April). Case study:  BMW movies - luxury car to movie star. Admap 17-19.  Retrieved from http://www.ameritest.net/images/upload/raimg2008625171036648

              

 

1989
 

  • Tim Berners-Lee invents the World Wide Web while working at CERN, the European Particle Physics Laboratory.

    April 1994
     

  • Andreesen and Clark start NetScape.

    October 1994
     

  • HotWired site launches with ads from AT&T, Sprint, MCI, Volvo, and others.
  • Time-Warner launches Pathfinder with test ads from AT&T.
  • Roy Schwedelson delivers a speech on the Information Superhighway at the Fall DMA conference in Toronto urging direct marketers to get involved.

    November 1994
     

  • CMP's TechWeb is launched with ads from AT&T, MCI, and Tandem Computers.
  • WebConnect is designed based on a direct response marketing model. Roy Schwedelson and Jay Schwedelson return from COMDEX with initial concepts on a banner ad placement service.
  • WebConnect advertising media kit is placed on the web detailing the program.

    January 1995
     

  • Prodigy is the first commercial online service to offer Internet access to its subscribers.
  • Vibe Online cuts deals with MCI, Saturn, Timex, Jim Beam and Air Walk for dollar amounts ranging from $20,000 to $60,000.

    February 1995
     

  • Grey Interactive is awarded the Procter & Gamble account for handling web-based media.
  • ESPN aggressively pitches advertisers on $1 million charter sponsorships of its future Web site and additional online properties.
  • CBS Web site is launched.

    March 1995
     

  • Yahoo!, a popular Web directory, transforms into a commercial business.
  • Modem Media is awarded the AT&T account for interactive media.
  • WebConnect signs up the "First 100" member sites to its advertising network: Home Education Resource Center, Art Cellar Exchange, 'Vettes on the Net, Dale Carnegie Systems, Home Business Review, and others.
  • Ragu is identified as one of the first packaged-good marketers to establish a presence on the Web.

    April 1995
     

  • AT&T and Saturn take banner ads on Pathfinder at the cost of $30,000 per quarter.
  • Internet Advertising Council meets to identify goals, objectives and membership guidelines for the newly-formed

    June 1995
     

  • WebConnect introduced to catalogers at the summer Catalog Conference in Chicago. Over 60 business, consumer, and high-tech market categories from a base of over 500 member sites are offered.

    July 1995
     

  • NetScape and InfoSeek alter their pricing model to accommodate cost-per-thousand impressions.

    August 1995
     

  • MSN online service is launched by Microsoft.
  • Proctor & Gamble and Kraft register a combined 184 domain names to secure their brand names in cyberspace.
  • WebConnect places banner ads for Encyclopedia Britannica.

    September 1995
     

  • ESPNET SportsZone acquires eight advertisers to contracts totaling more than $1 million. October 1995
  • In excess of 24 million adults in the U.S. and Canada have access to the internet.
  • Poppe Tyson spins off its web ad sales unit as DoubleClick. Whereas WebConnect took the path of traditional direct response marketing for Web ad sales, DoubleClick adopts the Cookie technology which tracks a user's activities on the Web.
  • Roy Schwedelson, CEO of Worldata and founder of WebConnect, takes a strong position against the usage of Cookie technology based on protecting a user's privacy.

    January 1996
     

  • Microsoft allocates and pays $200,000 for sponsorship of the Superbowl Web site.
  • The New York Times makes its entry into cyberspace with ads from Toyota and Chemical Bank.
  • NetGravity introduced the AdServer ad management system for Web sites.

    February 1996
     

  • Focalink Communications introduces the SmartBanner media planning service.
  • PointCast launches an innovative client-server application which delivers tailored content from the Web in the form of an animated screen saver.

    April 1996
     

  • Juno launches a free, ad-supported e-mail service. This is shortly followed by a similar service from Freemark Communications.
  • The Wall Street Journal makes its entry into cyberspace.

    May 1996
     

  • iVillage nets six-digit in advertising dollar commitments based on a corporate philosophy of humanizing cyberspace with targeted online communities.
  • Marketwatch, a Web media planning tool, is introduced by FocaLink Communications.

    June 1996
     

  • WebConnect creates and offers accurate measurement tools to advertisers. Private URL's created to track Impression and Click-Through rates. New ad management technologies support animated GIF's, banner rotation, and CGI/Pearl scripting.

    July 1996
     

  • An ad campaign featuring animated banners is launched by AT&T
  • As reported by Intelliquest, 35 million U.S. residents accessed the Internet or online services during a three month period.
  • WebConnect's family of participating member sites tops 1,000.

    August 1996
     

  • Microsoft says its aggressive plans will position them as the largest Web advertiser.
  • Privacy advocates heighten industry awareness on the invasiveness of the Cookie technology.
  • The delivery of free content to users of Microsoft's Web browser is agreed upon by major sites.
  • Poppe Tyson files for an IPO

    September 1996
     

  • GM expands its content to over 38,000 pages, making it one of the largest sites to market products.

    October 1996
     

  • CASIE issues proposed Web ad banner guidelines.
  • Prodigy Inc. takes the wraps off a long-anticipated Web-based version of its online service.

    November 1996
     

  • ONSALE, the Internet auction house for refurbished personal computers, announces recorded monthly sales of $4 million. February 1998
  • HotMail Corp. announces that registrations for its service has passed the 2 million mark.
  • A proposal submitted by Bell Labs's Information Science Research Center (RFC:2109) calling for new Cookie standards is under review by the Internet Engineering Task Force, a major step towards protecting a user's privacy.

    March 1998
     

  • Yahoo! makes a minimum advertising commitment to Netscape of $25 million over two years.

    April 1998
     

  • Time Inc. New Media agrees to syndicate some Pathfinder content on the Web site for the AT&T WorldNet Service.
  • Microsoft Corp. announces it plans to purchase WebTV Networks Inc. for $425 million.

    With all of the milestones that occurred, in such a short time span, we are still at the start of our climb. I'm sure many more pioneers and entrepreneurs will join in the adventure .

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