Google News Archive History of Online Advertising
1990-2009
| 1994 |
Sep 15, 1994 -
But soon after he began selling a $99 booklet on
how to repair bad credit history, he got a call from the
Federal Trade Commission. ... saw Corzine's message about the booklets
on
America Online. The agency charged Corzine in a civil
suit with making deceptive advertising claims. ...
From FTC targets deceptive on-line advertising - Related web pages pqasb.pqarchiver.com/washingtonpost/access ... |
| 1998 |
Aug 20, 1998 -
For the April-to-June quarter, the company upped
its online ad spending to $3 million, 80% of which went to
non-banner ads. And P&G has a history of playing tough with
online publishers: It got
Yahoo! to agree to the then-controversial pay-by-the-click-through
model in April of 1996. ...
From WILL "RICH MEDIA" BANISH THE WEB AD BANNER? - Related web pages www.businessweek.com/bwdaily/dnflash/aug1998 ... |
|
Nov 9, 1998 -
For the first time, Chrysler Corp. has created a
Web site to launch a new vehicle, part of a plan to beef up its
online advertising. ... assemble three puzzles of the car
on-screen, view its interior in 360-degree photography and review the
history of Chrysler's letter-series cars. ...
From CHRYSLER REVS UP ONLINE SPENDING WITH 300M SEDAN TIRES SCREECH, HISTORY ABOUNDS … - Related web pages www.highbeam.com/doc/1G1-53214164.html?refid ... |
| 1999 |
May 4, 1999 -
Jens Jokschat wants info on the history
of online advertising all the way back to '94. "To look at
the history of online advertising as starting in
1994 is like thinking that the history of human life on earth
started with the invention of the steam Engine," scolded Janet Ryan.
...
From WHAT'S THE BUZZ? What's the Buzz? - Related web pages www.clickz.com/811681 |
|
Jul 13, 1999 -
Online advertisers are reportedly
scaling back their online advertising budgets as
click-through rates for banner ads decline. Companies that expected to
see a concrete ... In response, web sites have been dropping their
rates for online advertising to try to retain their
customers. ...
From Merger highlights confusion in online ad industry - Related web pages www.forbes.com/1999/07/13/mu8.html |
|
Aug 19, 1999 -
The top 10 online publishers received
75 percent of the total online ad revenue in the first
quarter, compared with 71 percent in the fourth quarter ... The top 50
Web sites accounted for 93 percent of all online advertising
revenue, up slightly from 92 percent in the fourth quarter. ...
From Net Ad Revenues Adding Up - Related web pages www.wired.com/techbiz/media/news/1999/08/21330 |
|
Sep 20, 1999 -
At the same time, the rivalry between industry
leaders is becoming fiercer, even though the online advertising
market is growing at an ... Nonetheless, the squabble is typical in
the intensely competitive environment of online advertising.
Only last week, DoubleClick took out a patent ...
From Online ad rivalry heats up - Related web pages www.forbes.com/1999/09/20/mu9.html |
| 2000 |
Jan 21, 2000 -
Engage Technologies, a US company which collects
profiles of
internet users, announced the purchase of two online
advertising companies yesterday in a combined bid that was ...
The merger creates a bigger online rival to Doubleclick, the
established market leader in online advertising. ...
From $2.9bn for online ad firms - Related web pages www.guardian.co.uk/technology/2000/jan/21 ... |
|
Feb 16, 2000 -
But despite the stock market's sharp reaction,
which knocked down shares of several companies in the
Net ad sector, the company's boosters say the damage to
the online advertising giant is purely cosmetic. As if to
show that delayed reactions can be just as strong as instant ones, ...
From Probes Knock Online Ad Firms' Shares, but DoubleClick Boosters Aren't Swayed - Related web pages www.thestreet.com/story/885404/probes-knock ... |
|
Jun 27, 2000 -
Jupiter Communications predicts that for the
year 2000, worldwide online advertising could reach $7
billion--with North America generating ... However, it's questionable
whether the small and growing online advertising market will
offer enough in sales in to keep the portals afloat. ...
From Chinese portals search for ad dollars - Related web pages www.forbes.com/2000/06/27/mu1.html |
|
Jul 28, 2000 -
Shares in the online-advertising
bellwether jumped as much as 13% Friday on the news that an Internet
ad trade group, the Network Advertising ... The
FTC's approval of the guidelines means that DoubleClick and other
online advertising companies have the go-ahead for creating a
database ...
From DoubleClick Celebration May Be Short as Privacy Battle Beckons - Related web pages www.thestreet.com/story/1020267/doubleclick ... |
|
Aug 1, 2000 -
For the first time in Olympic history,
online advertising is being sold for the Summer 2000 Games,
and lots of sites are selling it. There’s www.olympics.com (but not
www.olympic.com; that’s for “Olympic waterproofing sealant,” which
could end up having a banner year). ...
From GOING FOR GOLD in sydney: Olympic Ad Buys - Related web pages www.mediapost.com/publications/index.cfm?fa ... |
|
Sep 25, 2000 -
The result: Online advertising is
turning into one of the hottest marketing tools in Tokyo, producing a
stream of revenue that could give the ... With these lessons in mind,
Japan Inc. is charging into online advertising. While such
ads account for just 0.4% of Japan's $53 billion ...
From Traditional Advertisers Burst onto the Net (int'l edition) - Related web pages www.businessweek.com/archives/2000/b3700179 ... |
|
Oct 2, 2000 -
And add to that: Burn through the
advertising budget--if recent totals for online advertising
are any measure. ... The bureau's figures, prepared in conjunction
with PricewaterhouseCoopers, show online ad spending in 1999
rose to $4.6 billion, a 161% increase over the $1.7 billion ...
From Agencies develop sophisticated ways to gauge an ad's success at brand building, … - Related web pages www.informationweek.com/806/advertising.htm |
|
Oct 24, 2000 -
AudioBasket's Advertising Service
introduces an entirely new medium for online advertising,
combining the targetability and actionability of banner ... This
advertising consists of text links composed of 25 words, a
headline and URL. The listening history also includes a
history of the ...
From AudioBasket Announces Debut of Advertising Service. - Related web pages www.accessmylibrary.com/premium/0286/0286 ... |
|
Oct 29, 2000 -
Agreed Adam Boettiger, founder of the I-Advertising.com
discussion site: "Online advertising billed itself as being
dramatically better. ... Already in the short history of the
Web, there are a number of companies that have been perceived to have
crossed the line. ...
From Advertising On Internet Doesn't Click; Online Enterprises Seek New Ways to Make … - Related web pages www.highbeam.com/doc/1P2-561987.html?refid=gg_x_02 |
|
Oct 30, 2000 -
It's a vote of confidence for online
advertising we could do with here. We got a minor boost last
week, when the Advertising Standards ... Here, sports.com are
covering the World Chess Championship match between the champion and
highest-rated player in history, Garry Kasparov, ...
From Shop till you log off - Business Analysis & Features, Business - The Independent - Related web pages www.independent.co.uk/news/business/analysis ... |
|
Nov 2, 2000 -
"This is still going to be the most successful
new advertising medium in history." But the
water-glass argument surfaces when analysts parse the numbers.
Merrill Lynch agrees that online advertising will grow by
80% to $8 billion in 2000. But the brokerage firm believes that $1 ...
From … ; E-BUSINESS; Web Players Hope Real-World Firms Take Up 'Dot-Com' Advertising … - Related web pages pqasb.pqarchiver.com/latimes/access/63127692 ... |
|
Dec 5, 2000 -
The number of retailers advertising online
in October nearly quadrupled over October 1999, AdRelevance found.
Amazon.com led the pack, with 15 percent of the ads. Yet companies saw
fewer results on average from their efforts. The median
advertising impressions, or number of times an ...
From TECHNOLOGY; DoubleClick in Layoffs as Online Advertising Slackens - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
Dec 6, 2000 -
Spinway and 1stUp.com have been caught in the
same rapidly cooling market for online advertising that has
sent share prices of many ad-dependent ... "When the dot-coms
stopped spending heavily on online advertising, revenue dried
up and Spinway ran out of money and closed its doors." ...
From Technology; Ad-Supported Sites Take Hit; Web: Lack of revenue a blow to two … - Related web pages pqasb.pqarchiver.com/latimes/access/64987448 ... |
| 2001 |
Jan 4, 2001 -
Q: Can you briefly describe your history
with online advertising? A: This is our third big year. We
initially got involved in this because we saw it as a new opportunity
to communicate with consumers and understand consumers' needs. The
nice thing about the Net is it allows you to get ...
From ONLINE EXTRA: Unilever's Mark Olney: "It's Tough to Flex a New Muscle" - Related web pages www.businessweek.com/2001/01_04/b3716044.htm |
|
Jan 13, 2001 -
The executives said that the America Online
Internet service was not seeing any slowdown in its advertising
revenue, despite the sharp drop in online advertising at
other companies. On Wednesday, for example, Yahoo, the largest Web
site, slightly missed analysts' sales targets in the ...
From AOL Time Warner Sticks to Its Aggressive Goals - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
Jan 17, 2001 -
"One of the reasons that the acceleration of
online advertising has had some bumpiness has been the fact
that, creatively, it hasn't really been cracked ... So Volvo made a
radical decision: For the first time in industry history, it
introduced a new car model, the S60, solely online. ...
From To Ad Veteran Bob Schmetterer, Digital Means Dollars - Related web pages www.businessweek.com/ebiz/0101/em0117.htm |
|
Jan 26, 2001 -
"fusion marketing" program that's fueling the
campaign looks to many to be the kind of bankable online
advertising business model that Web ... Long before the
online advertising market took a hit from the wave of dot-com
dropouts, Yahoo! was looking for a way to unlock the value of its ...
From Yahoo! and Pepsi: "Fusion Marketing" in Prime Time - Related web pages www.businessweek.com/bwdaily/dnflash/jan2001 ... |
|
Feb 20, 2001 -
That new business, over time, could be a huge
boost for companies dependent on online advertising. Those
firms have suffered mightily over ... That means better, passive
tracking of an online user's profile and surfing history,
or, as he puts it, "presenting you with a customized Web ...
From Flagging Sales Have Net Advertisers Lowering the Banner - Related web pages www.thestreet.com/print/story/1310089.html |
|
Mar 8, 2001 -
Many analysts viewed the announcement from the
Internet bellwether as a bad sign for companies dependent on
online advertising. ... The short history of the company
has already been marred by key executive departures and management
shake-ups that may have been a major hindrance to ...
From Terra Lycos bets on portal power - Related web pages news.cnet.com/Terra-Lycos-bets-on-portal-power ... |
|
Mar 15, 2001 -
Merrill Lynch said it expected the online
advertising market to decline 25% this year and for Yahoo's
market share to drop from about 16% to 11% in 2001. Analysts believe
that it could now be forced to sell up to an older, established media
company, in a move that would raise questions ...
From Gloom deepens as Yahoo! loses ad chief - Related web pages www.guardian.co.uk/technology/2001/mar/15 ... |
|
Jun 29, 2001 -
Fuelled by mounting online media
consumption,
Jupiter MMXI expects
Western European online ad spend to reach €4.2 billion in
2006. However, economic uncertainties and media sellers' inability to
prove the value of online ad impressions to traditional
brands hang as dark clouds over the ...
From Historical Growth Rates Are History, but Spending Will Continue to Rise - Related web pages www.jupiterresearch.com/bin/item.pl/research ... |
|
Jul 12, 2001 -
Online advertising remains mired in a
slump, as evidenced by earnings reports from DoubleClick and Yahoo,
both of which said they don't see things turning ... Word that an
ad rebound won't come until at least mid-2002 is bad news for
companies dependent on online ads for revenue. ...
From Is the click-through history? - Related web pages news.cnet.com/2100-1023-269865.html |
|
Jul 19, 2001 -
Merrill Lynch expects online-ad
sales to remain flat this year, at $8.3 billion, instead of growing
the 30% to 40% forecasted last fall. Even America Online is
finally feeling the strain. On July 18, the company announced the
first sequential decline in ad sales in its history.
...
From Get Used to Those Pesky Popup Online Ads - Related web pages www.businessweek.com/bwdaily/dnflash/jul2001 ... |
|
Aug 27, 2001 -
Throughout the history of
advertising, it has been notoriously difficult to draw a direct
line from a given piece of marketing -- a TV spot, ... At the time,
Procter & Gamble had recently provided support for this thesis by
deciding to base payments for its online advertising on ...
From New Economy; The holy grail of Internet advertising, the ability to measure who … - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
Aug 28, 2001 -
Yet according to PriceWaterhouseCoopers,
online advertising remains the fastest growing ad medium
in history, and industry researcher eMarketer projects more
than $10 billion in Internet- related ad spending in 2002.
Numbers like these have some analysts once again promoting the belief
...
From Surfing Web ad stocks - Related web pages pqasb.pqarchiver.com/chicagotribune/access ... |
| 2002 |
Feb 21, 2002 -
For the first time in the history of
the Web, they have been able to measure how online advertising
affects sales. With Overture, the advertiser pays only when an
online shopper clicks on one of the links to their site. These
are considered to be particularly valuable "hits," because ...
From Search for business contacts: - Related web pages www.businessweek.com/bwdaily/dnflash/feb2002 ... |
|
Apr 11, 2002 -
Still, the company said its core online
advertising business remained depressed, with revenues in the
division falling some 15 percent from already weak ... The company has
been working for well over a year to diversify away from online
advertising by adding more fee-based services. ...
From Weak Advertising Has Yahoo Posting 6th Straight Loss - Related web pages www.foxnews.com/story/0,2933,50019,00.html |
|
Apr 24, 2002 -
Chief Executive-designate Richard Parsons said
the overall outlook for the company is strong, but online
advertising remains a sore point. "Overall, except for online
advertising, the performance of our businesses remains at least
as strong as we expected when we provided our earlier ...
From AOL Reports Huge Loss - Related web pages www.forbes.com/2002/04/24/0424aol.html |
|
Apr 25, 2002 -
... ... Wall Street's expectations, even though
the company reported a $54.2 billion net loss, among the biggest
quarterly losses in corporate history. ... As its subscriber
growth has slowed and, more important, as the online advertising
market has collapsed, the America Online division, ...
From THE MEDIA BUSINESS: ADVERTISING; Ad Slump at AOL to Cause Parent to Miss 2002 … - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
Jul 26, 2002 -
Shares of AOL
Time Warner fell 15 percent yesterday, to $9.64, as a gloomy
outlook for online advertising sales and concerns about
accounting ... Regardless of whether it accounted for them properly in
the past, AOL made some new disclosures yesterday that showed its
online ad business ...
From AOL Falls 15% as Analysts Express Concern Over Ads - Related web pages www.nytimes.com/2002/07/26/technology/26AOL.html |
|
Aug 5, 2002 -
It dropped below $9 a share for the first time
in AOL's history and experienced the heaviest trading day
since the announcement of the ... Advertising and content
revenues declined 42% to $412 million in the second quarter. But don't
mourn the death of online advertising just yet. ...
From What's AOL Time Warner's Net Worth? - Related web pages www.businessweek.com/bwdaily/dnflash/aug2002 ... |
|
Oct 15, 2002 -
Still, the most immediate concern will be
turning around AOL's sagging online advertising business.
Already, AOL's relationship with advertisers may be on the mend,
despite a history of alleged bad relations with agencies and
advertising clients, according to Jordan Rohan, ...
From Accounting woes loom over AOL - Related web pages news.cnet.com/Accounting-woes-loom-over-AOL ... |
| 2003 |
Jan 15, 2003 -
Whether these bets will prove right in the
coming few years could all hinge on whether online advertising
rebounds. Until then, history is rewriting itself. "Semel
should be given credit for focusing the organization, for improving
efficiency and pursuing interesting long-term growth ...
From Yahoo and AOL: Reversal of fortunes - Related web pages news.cnet.com/Yahoo-and-AOL-Reversal-of ... |
|
Apr 22, 2003 -
Like most of the previously disclosed
questionable revenue at
AOL Time Warner, almost all of Bertelsmann's payment was spent on
online advertising on the AOL Internet service. Online
advertising at the time was a relatively novel, fast-changing
market dominated by AOL itself, ...
From THE MEDIA BUSINESS; SEC Looks At AOL Deal With Vivendi - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
May 14, 2003 -
"I believe that the history of
online advertising up until relatively recently has been
importing models from other media," says Michael Nutley, editor of New
Media Age magazine. Nutley says there are two concurrent trends in
online advertising. First, advertisers continue to bring in ...
From You looking at me? - Business Analysis & Features, Business - The Independent - Related web pages www.independent.co.uk/news/business/analysis ... |
|
Jul 15, 2003 -
"Spending on traditional online advertising
like banners is decreasing, but spending on paid
search has jumped tremendously," said David Hallerman, ... Owning
Overture, they added, will finally allow Yahoo to offer clients the
convenience of every kind of online advertising possible. ...
From … tunes up by buying Overture Competitors for search advertising dollars must sit … - Related web pages sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/07 ... |
|
Oct 8, 2003 -
s ongoing efforts to diversify its business
with fees-and-listings revenue, online advertising will be
the focus of attention when the Internet ... But the attention stems
also from Wall Street's perception that more conventional online
advertising -- the business that boomed in the ...
From Yahoo! Giving Web Ad Market a Shout - Related web pages www.thestreet.com/tech/georgemannes/10117391.html |
| 2004 |
Jan 15, 2004 -
"We've built a strong and diverse foundation,"
he said, calling the fourth quarter, "the most successful quarter in
the history of Yahoo!" Sorry Terry, but there's no escaping
the fact that Yahoo remains a proxy for the online advertising
market -- probably now more than ever. ...
From Yahoo: Still an Online Ad Play - Related web pages www.businessweek.com/technology/content ... |
|
Apr 7, 2004 -
A resurgence in online advertising and
continued growth in paid subscriptions ignited the results, which were
reported after the market closed. The Internet media company earned
... Yahoo CEO Terry Semel called it "the most successful quarter by
far" in the company's 10-year history. ...
From Yahoo profit up on online advertising growth - Related web pages www.usatoday.com/tech/techinvestor/2004-04-07 ... |
|
May 1, 2004 -
Only a few years ago, when Internet companies
were falling to earth like a flock of scorched Icaruses, online
advertising was written off as little more ... As a result, the
growth of online advertising has taken off again, becoming a
particularly attractive medium for reaching people, ...
From Google Poses A Challenge For Usual Ad Outlets - Related web pages www.nytimes.com/2004/05/01/technology/01google ... |
|
Jun 25, 2004 -
AOL said the acquisition would help it expand
in online advertising, an area that is growing rapidly even
as AOL's traditional dial-up ... These companies buy online
advertising the same way they purchase broadcast and print ads:
paying a set fee per 1000 people who see the ad. ...
From TECHNOLOGY; AOL to Buy Advertising.com, an Online Direct Marketer - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
Jun 30, 2004 -
"I understand how to manage a business that is
part of something but operates stand-alone from my own history
with [former employer] USA Interactive. ... Advertising.com
and Overture operate side by side in the hottest segment of online
advertising, known as pay-for-performance. ...
From AOL Says It Will Let New Acquisition Maintain Its Course - Related web pages www.washingtonpost.com/wp-dyn/articles/A16046 ... |
|
Jul 28, 2004 -
Emerging from the prolonged dry spell that
followed the dotcom bust, internet or online advertising is
staging a comeback with industry ... "In developing the media plans,
advertisers and agencies need to evaluate the online medium
against traditional media's well-research history. ...
From Online advertising to grow beyond 100% - Related web pages sify.com/finance/fullstory.php?id=13531492 |
|
Aug 20, 2004 -
Online advertising only makes up about
3 percent of total ad spending, but it is gaining market
share, Randall said. Most of that gain is in paid search, which is
seen as more effective and a better value than other types of
online advertising, such as banner ads or pop-ups. ...
From Search Engine Stocks Attractive, Risky. - Related web pages www.accessmylibrary.com/premium/0286/0286 ... |
|
Oct 22, 2004 -
Google offers free software used to find
information and answers to queries on the Internet. The company's
profits come almost entirely from the online advertising it
sells. The ads appear above and to the right of the search results
Google generates. Advertisers like the online search ...
From Google Posts Big Gains in Sales, Profit - Related web pages www.washingtonpost.com/wp-dyn/articles/A53146 ... |
|
Nov 3, 2004 -
... ... title have passed 1.5 million in the
United States alone, guaranteeing first-day revenues higher than any
movie in history. ... The campaign consists of national TV,
local radio, print, outdoor, and online advertising. Showtime
will run ads on CBS as well as MTV, VH1, Nick at Nite, ...
From MediaPost - news and directories for media, marketing and online advertising … - Related web pages https://www.mediapost.com/index.cfm?fa ... |
| 2005 |
Jan 19, 2005 -
Continued growth in online advertising
and subscribers pushed Yahoo's fourth-quarter earnings to $372.5
million, or 25 cents a share. ... As has been the case for nearly all
its 10-year history, advertising told the story for
Yahoo. Companies continue to pour dollars into Internet ...
From Ad growth bolsters Yahoo profit. - Related web pages www.accessmylibrary.com/premium/0286/0286 ... |
|
Mar 16, 2005 -
With the unveiling of the next-generation
online advertising platform for MSN,
Microsoft jumps into the keyword-advertising market
dominated by rivals
Google Inc. and ... The online advertising platform will
be tested first in Singapore and France before its made generally
available. ...
From Microsoft Unveils MSN Online Advertising Platform - Related web pages www.informationweek.com/story/showArticle ... |
|
Apr 26, 2005 -
Early in its history, DoubleClick's
business strategy was somewhat different. It made a name for itself
selling online ad space across a broad network of Web sites.
However, DoubleClick sold that business in 2002 for $5 million and
some stock to L90, another Internet advertising firm. ...
From Internet star lost its focus DoubleClick failed to keep up as ad business boomed - Related web pages www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005 ... |
|
May 26, 2005 -
James Packer expects a major correction in online advertising
revenue, which he says is well below the audience the internet is
attracting. Tomorrow would be one of the biggest days for online
news in Australian history, James Packer told advertising
types at the annual ninemsn digital ...
From Online the way to go - Packer - Related web pages www.theage.com.au/news/Business/Online-the-way ... |
|
Aug 4, 2005 -
He said it was among the top five securities
fraud settlements in history. In March, Time Warner said it
would pay $300m to settle similar charges brought by the ... The
business previously restated its results from 2000 to 2003 to reduce
its online advertising revenues by $679m. ...
From Time Warner pays $2.4bn in lawsuit - Related web pages www.guardian.co.uk/business/story/0,3604 ... |
|
Oct 14, 2005 -
For one thing, wooing computer users to a free
Web site is intended to capitalize on the booming market for
online advertising, ... A sibling Omnicom agency, OMD, is
handling the online media buying, purchasing ad
space for the campaign on hundreds of Web sites like those operated by
...
From MEDIA: ADVERTISING; With Fewer Paying Up, AOL.com Shifts to Free - Related web pages select.nytimes.com/gst/abstract.html?res ... |
|
Dec 8, 2005 -
Grabbing a bigger share of online
advertising spending is "of keen interest" to
Microsoft Corp., chief executive Steven A. Ballmer told a
Washington area ... "Online advertising is of keen interest
to us," Ballmer said. "If you ask particularly for our consumer-facing
businesses, ...
From Microsoft Covets Online Ad Revenue, Ballmer Says - Related web pages www.washingtonpost.com/wp-dyn/content/article ... |
|
Dec 12, 2005 -
AOL is trying to navigate two competing trends
in the growing online-advertising market. On the one
hand, advertisers favor the sites that can bring the biggest
audiences, and on that measure AOL trails the most popular site,
Yahoo. On the other hand, advertisers have also become ...
From AOL Choice Will Affect Ad Market on the Web - Related web pages www.nytimes.com/2005/12/12/technology/12online ... |
|
Dec 19, 2005 -
Since then, the Dulles, Virginia-based unit has
focused on providing free programming and services to boost online
advertising revenue. Time Warner has acknowledged in the past
that one of the key missing components of its Internet strategy was a
paid search component. ...
From Report: Google to Buy 5 Percent Stake in AOL - Related web pages www.foxnews.com/story/0,2933,178967,00.html |
| 2006 |
Jan 31, 2006 -
... ... the company had crushed Wall Street's
sales and earnings estimates in every quarter of its short history
as a public firm. ... Sales nearly doubled from a year ago while net
income surged 82 percent as demand for online advertising,
particularly sponsored-search marketing, ...
From Google misses earnings expectations - Jan. 31, 2006 - Related web pages www.cnn.com/money/2006/01/31/technology ... |
|
Mar 6, 2006 -
Editor’s note: This month, Newspapers &
Technology will begin printing excerpts from The Online
Advertising Sourcebook for Newspapers, authored by Saxotech. ...
All of this may be a fascinating history lesson, but what
does it mean for anyone trying to ply Internet advertising?
...
From To understand Web advertising, first understand history - Related web pages www.newsandtech.com/issues/2006/03-06/ot/03 ... |
|
Apr 12, 2006 -
According to recent studies from Jupiter
Research and the Interactive Advertising Bureau Europe, spend
in online advertising across Europe has grown faster than any
other advertising medium in history. Online
advertising spend in Italy alone reached more than 137 million
euros in 2005. ...
From Accipiter Europe Builds Strong Market Momentum in Italy; Leading Italian … - Related web pages www.accessmylibrary.com/premium/0286/0286 ... |
|
May 26, 2006 -
Back in 2002, Stanley Gyoshev and Assen
Vassilev set out to launch an easy-to-use online travel
reservation site called Lessno.com. ... For those who are new to this
game, go to a big portal like Google or Yahoo! and click on the link
for "advertising programs" to set up an account ...
From The Finer Points Of Online Advertising - Related web pages www.forbes.com/entrepreneurs/2006/05/26/ebay ... |
|
Jul 18, 2006 -
But there's good reason for a sanguine view
toward the marquee Internet companies—namely, 25% to 30% annual growth
in online advertising. ... That's likely to entice even more
companies to choose online advertising. "Right now there is a
very strong secular trend driving advertising ...
From Counting on Yahoo! and Google - Related web pages www.businessweek.com/technology/content ... |
|
Aug 6, 2006 -
Online advertising, which has been
tipped to overtake outdoor soon in terms of expenditure in the UK, is
underdeveloped in Ireland and accounts for ... UTV and BSkyB have
history. The pair were part of a consortium a few years back that
tendered for ITV’s television news service. ...
From BOI go for extraordinary line in GAA ad campaign - Related web pages www.timesonline.co.uk/article/0,,2095-2300271 ... |
|
Aug 28, 2006 -
Besides News Corp., Google in December agreed
to pay $1 billion for a stake in AOL, and to form an online
advertising partnership with the portal. ... The software maker
last week announced an exclusive deal to provide online
advertising to fast-growing, online social network
Facebook. ...
From Google, eBay Sign Ad Deal, Plan To Integrate Internet Telephony Services - Related web pages www.informationweek.com/internet/showArticle ... |
|
Sep 20, 2006 -
Shares of Google, the largest seller of
online advertising, fell $10.88, or 2.6 percent, to $403.81.
Shares in Aquantive, a large ... In July, Digitas, an online
advertising agency, said its earnings in the second half of the
year would be less than expected because two of its major ...
From Ad Sales Fall Short at Yahoo - Related web pages www.nytimes.com/2006/09/20/technology/20place ... |
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Oct 12, 2006 -
Most analysts speculated that Yahoo's mishap
was company-related, and not an indicator of a slowdown in online
advertising as a whole. ... Also in the quarter, Time Warner
Inc.'s AOL caused a stir when it released what was ostensibly
anonymous search history for more than 650000 ...
From Sector Preview: Internet search - Related web pages www.boston.com/business/technology/articles ... |
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Oct 31, 2006 -
"Most online publications still struggle
to turn a profit, and advertising is the reason why," Kirk
explains. "Perhaps it's related to generation. Older advertisers
understand print and the long, well-documented history of
consumer response to print, whereas the history of online
...
From Magazines reject common wisdom - Related web pages seattlepi.nwsource.com/virgin/290535_virgin31.html |
| 2007 |
Apr 14, 2007 -
The acquisition is the largest in Google's
history, beating out the $1.76 billion deal for online
video-sharing site YouTube Inc. late last year. Though Google commands
the lion's share of the online advertising search market, the
addition of DoubleClick's technology and client network ...
From Google to Acquire DoubleClick for $3.1B - Related web pages www.washingtonpost.com/wp-dyn/content/article ... |
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Apr 17, 2007 -
"This is the first time in our history
we have an industry platform to sell and consolidate online
advertising." The deal, first announced in November, has grown
beyond its initial scope of allowing help-wanted advertising
to be listed jointly by the newspapers and on Yahoo's HotJobs ...
From Newspapers, Yahoo expand - Related web pages www.denverpost.com/business/ci_5682210 |
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Apr 20, 2007 -
And he's particularly concerned about the
company's new ad exchange, a Nasdaq-style online
advertising marketplace announced earlier this month. ... On top
of this long list of conflict of interest problems, DoubleClick also
brings Google its history of user-end privacy controversies.
...
From Google's TroubleClick - Related web pages www.forbes.com/2007/04/19/google-advertising ... |
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May 5, 2007 -
Of every $100 spent in online advertising
in the United States in 2006, Google took in $25, while Yahoo got $18
and Microsoft received less ... Yet the two companies have a long
history of partnerships. Most notably, Yahoo provided search and
advertising services to Microsoft until ...
From Rumors Fly on Microsoft and Yahoo - Related web pages www.nytimes.com/2007/05/05/technology/05soft ... |
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May 21, 2007 -
In January, advertising conglomerate
Publicis Groupe purchased the online advertising company
Digitas. aQuantive is the largest acquisition in Microsoft's
history, but it won't be a big financial hit for the massive
software company, which reported $US28 billion of cash on its balance
...
From Microsoft in $7.2bn web ad deal - Related web pages australianit.news.com.au/articles/0,7204 ... |
|
Jul 15, 2007 -
its biggest rival -- Sunnyvale Internet content
powerhouse Yahoo -- took control of
Right Media, paying $650 million for the 80 percent of the New
York online advertising exchange that it didn't already own.
Yahoo is counting on Right Media to help it deliver the display ads
that are ...
From In Hindsight: Google leases a piece of Silicon Valley's history. - Related web pages www.accessmylibrary.com/premium/0286/0286 ... |
|
Sep 1, 2007 -
Finn said online advertising accounts
for less than 10 percent of the Romney campaign's advertising
budget - and the campaign spends far more time ... researching
campaigns online are far more interested in issues and voting
history than in a candidate's personal history or
religion. ...
From Candidates hope to click with keywords - Related web pages www.boston.com/news/nation/articles/2007/09/01 ... |
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Sep 25, 2007 -
The Facebook talks come as Microsoft's top
management is making another significant move at its online-advertising
business. ... Mr. McAndrews, 48 years old, is a central player in the
online advertising industry and has strong ties to
traditional advertising companies and large ...
From Microsoft Fires Volley At Google in Ad Battle - Related web pages online.wsj.com/public/article_print ... |
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Oct 25, 2007 -
The online advertising market is
heating up, particularly on social networks. Microsoft is betting big
that Facebook's rise is just in the early ... and cement their
relationship with Facebook. Facebook users uneasy. Microsoft doesn't
have a great history of fostering Web 2.0 coolness.
From Microsoft buys stake in Facebook - Related web pages www.sfgate.com/cgi-bin/article.cgi?file=/c/a ... |
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Nov 13, 2007 -
Saying the company would work with the
commission, he added, "We seek to avoid further delays that might put
us at a disadvantage in competing fully against Microsoft, Yahoo, AOL
and others whose acquisitions in the highly competitive online
advertising market have already been ...
From Google fails to win EU approval for DoubleClick deal - Related web pages www.iht.com/articles/2007/11/13/business ... |
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Nov 20, 2007 -
Now Sir Martin Sorrell, founder of the world's
second largest marketing group, WPP, warned history is
repeating itself. "I think there is a severe ... The prices being paid
for online advertising businesses are inflating a new media
bubble, and that bubble is going to have to burst. ...
From Will history repeat itself for the dotcoms? - Related web pages www.telegraph.co.uk/money/main.jhtml?xml ... |
| 2008 |
Feb 2, 2008 -
(02-01) 18:07 PST SUNNYVALE -- Yahoo Inc.'s
leadership is facing the biggest decision in the company's history
after a $44.6 billion takeover bid by ... Joining forces is intended
to help create a stronger online advertising business for
Microsoft, which trails its competitors. ...
From Yahoo's options: go it alone or join forces - Related web pages www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008 ... |
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Feb 4, 2008 -
I met Yahoo! founders
Jerry Yang and
David Filo in the prehistoric days when online advertising
itself was considered unseemly by the then-tiny ... closely for its
entire lifetime, and it is without question one of the most important
companies in the history of the technology business. ...
From Why I’m not interested in Microsoft and Yahoo! - Related web pages technology.timesonline.co.uk/tol/news ... |
|
Feb 6, 2008 -
Of course, Ballmer knows the history
and the challenges ahead. But Microsoft has few alternatives. Google
is racing ahead in online advertising, and the surging ad
business threatens the very foundation of Microsoft's empire.
Computing is increasingly moving to the Web, challenging the ...
From Will Yahoo! Feel the Love? - Related web pages www.businessweek.com/magazine/content/08_07 ... |
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Mar 11, 2008 -
Google Inc.'s long-anticipated acquisition of
online ad service DoubleClick Inc. is expected to turn the
Internet search leader into an even more ... Google Chairman Eric
Schmidt acknowledged in a statement that the biggest acquisition in
the company's 9 1/2-year history probably will ...
From Google Wraps Up $3.1B DoubleClick Deal - Related web pages www.foxnews.com/printer_friendly_wires ... |
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May 4, 2008 -
... ... in our history so that we can
maximize our potential to the benefit of our shareholders, employees,
partners and users," the statement said. ... Moreover, while Google is
the preeminent leader in online search advertising
-- which represents 40 percent of all online advertising, ...
From Microsoft Rejects Yahoo's Price Demands, Abandons Bid - Related web pages www.washingtonpost.com/wp-dyn/content/article ... |
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May 22, 2008 -
"You can't have one company control 90 percent
of the market, especially one that has a history of doing bad
stuff," he said. ... Googles ultimate aim is to wipe out all
competitors in Search and Online Advertising, then again the
feelings mutual from Microsoft's mind set. ...
From Google co-founder pushes for Yahoo ad deal - Related web pages news.cnet.com/8301-10784_3-9950345-7.html |
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Jun 9, 2008 -
The result was a more focused strategy, a more
streamlined company and a significant acceleration of specific
initiatives to capitalize on the fast-growing online advertising
market. As part of that strategy, we made a deliberate, disciplined
decision to make investments that would ...
From What's At Stake For Yahoo!'s Board - Related web pages www.forbes.com/technology/2008/06/09/yahoo ... |
|
Jun 13, 2008 -
"We share quite a history and
culture," Brin said. "It was David Filo and Jerry Yang that encouraged
us to start a company that, in turn, ... "This agreement will preserve
the competitive and dynamic online advertising space." The
deal also breaks down the wall between free instant ...
From Yahoo, Google announce online ad alliance - Related web pages timesofindia.indiatimes.com/articleshow/msid ... |
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Jul 15, 2008 -
Drummond's remarks point to Microsoft's long
history of abusing and extending its market position through
anti-competitive tactics, ... "Search advertising is one of
the largest segments of online advertising, and our
customers, who include some of the world's largest digital ...
From Google And Microsoft Spar Over Yahoo Ad Deal; The two tech giants trade … - Related web pages www.alacrastore.com/storecontent/Business-and ... |
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Jul 23, 2008 -
However, Microsoft's inability so far to
capitalize on online advertising and services and its
inability to make any headway against Google shows ... If history
is any indication, Microsoft should eventually be able to overtake
VMware, especially since its hypervisor is tied to such a ...
From Microsoft's Online Woes Hint at Larger Vulnerability - Related web pages www.pcworld.com/businesscenter/article/148849 ... |
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Sep 16, 2008 -
European regulators have confirmed that they
are investigating the online advertising deal brokered
between Google and Yahoo, ... "Never before in the history of
advertising has one company been in the position to control
prices on up to 90% advertising in a single medium," said
Brad ...
From European regulators investigate Google-Yahoo advertising deal - Related web pages www.guardian.co.uk/business/2008/sep/16/google ... |
| 2009 |
Feb 4, 2009 -
Online advertising could target people
based on their interests and habits. The number of hours people spend
on the internet compared to time spent doing ... The common assumption
was that, over time, online advertising would eventually get
20% of all marketing dollars spent in the US. ...
From False Hopes for Internet Profits - Related web pages www.time.com/time/business/article/0,8599 ... |
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Feb 17, 2009 -
As many have argued throughout the history
of advertising in general, it's high time we change how we
evaluate and set prices so that they're based on effectiveness of an
ad. For online advertising, that means relying less
on the number of times the page containing the ad is viewed,
...
From Make Online Ads Accountable - Related web pages www.businessweek.com/technology/content ... |
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Mar 30, 2009 -
Online advertising spending in the US
grew considerably less in 2008 than in prior years, but the mere fact
that it increased over 2007 is a ... US online ad spending
reached US$23.4 billion in 2008, a 10.6 percent increase compared with
2007. By comparison, overall US ad spending ...
From US Online Ad Market Slows in 2008, but Still Grows - Related web pages www.pcworld.com/businesscenter/article/162214 ... |
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Apr 15, 2009 -
In addition, like other Internet companies that
depend primarily on online advertising for their revenue,
Yahoo faces a weakening market. ... It has been the most popular
ad format since 2004 and is the engine behind Google's stellar
financial performance throughout its history. ...
From Reports: Yahoo Plans More Job Cuts - Related web pages www.pcworld.com/businesscenter/article/163157 ... |
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Apr 16, 2009 -
Newspapers have been counting on a surge in
online advertising to rescue them, but revenue from the Internet
hasn't been nearly enough to offset ... And now even online
advertising is sagging. Excluding USA Today, Gannett's newspaper
Web sites suffered a roughly 20 percent decline in ...
From Gannett 1Q profit drops 60 pct as ad slump worsens - Related web pages www.salon.com/wires/ap/business/2009/04/16 ... |
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Apr 16, 2009 -
The reason for the lackluster response: If
investors were looking for any reassurance that online advertising
would emerge from its current slump, ... If even Google sees a
sequential drop in revenues, woe betide the rest of the online ad
business. And even for Google, merely meeting ...
From LIVE: Google's First-Quarter Earnings: Revenues Down, Profits Beat Forecasts, … - Related web pages www.businessweek.com/the_thread/techbeat ... |