Online Conference 1.0 Personal Profile
Complete your Personal Profile in the Discussion Forum
What is your name? What is your
Email address? Any particular reason you have the name you do? Where are your
from?
Tell us a little about your
family? What is one think you take with you from your family and one thing you
will leave behind?
What three adjectives most
describe your personality? What are your three favorite social-recreational
activities? What is the riskiest thing you have ever done? What is your most
unforgettable experience?
What are the top five things you
would like to do before you are 30? If you have exceeded 30 years of planetary
occupation what do you know now you did not know at 18?
What is something you have done, that you believe no one in the class has likely done? If you could have lunch with anyone living or dead, who would it be? What books
have shaped your thinking or
influenced your life in some meaningful way?
Why did you decide to come to Bradley? What are the three best courses you have taken at Bradley? What are the three least favorite courses have you taken at Bradley. What do you want to do when you grow up? What specific entry level position are you going to pursue. If you are already employed full time, what does your career trajectory look like?
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.
Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your coursemates who response to your work.. You must respond to any response the instructor makes to any of your posts.
Email copy of assignment to ckasch@kaschassociates.com
Online Conference 3.0
History of the Advertising on Computer-mediated Environments
Requirements
1) Select a year in your internet advertising timeline. (Each person enrolled in the course will select a different year from 1994 to 2008. First come, first serve. Email the instructor with your top three choices/years.
2. Writer a brief essay 500 words essay in which you illuminate one of the three pivotal moments you identified in OC 2.0, which are already on the Timeline. Do not select one of the moments on the timeline which is already hyperlinked to to a more elaborate discussion.
3) You should answer the following types of questions your pivotal moments:
What is the nature of the pivotal moment in the historical development of internet advertising?
Who were the key players?
Did technological developments define and shape this pivotal moment?
How did this pivotal moment influence or likely to influence the nature, function, course, and/or future of advertising?
DO NOT SELECT AN IMPORTANT TECHNOLOGICAL DEVELOPMENT IN THE HISTORY OF THE INTERNET GENERALLY E.G. TWITTER, IPHONE, SECOND LIFE, UNLESS YOU CAN MAKE THE CASE FOR THE IMPACT OR POTENTIAL IMPACT ON INTERACTIVE/DIGITAL ADVERTISING.
Requirements:
1) Specific Requirements
at least 2 pages of text (500)
contain at least 2 images per page
contain at least two hyperlinks
contain at least one use of statistic/metrics/graphs/charts
contain at least 3 25-50 word quotations from authoirty (do not cite URL's if author is known)
contain at least five references
use Arial 10 point font and single space
use APA style for citations within the body of the paper, and for the list of Works Cited at the conclusion of the esssay
2) Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.
3). Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.
4. Email copy of assignment to
ckasch@kaschassociates.com
Resources
You can use the resources from the "net" but also should harness the power of the Bradley online library.
Check the course website for resources on the History of Interactive Advertising
http://www.kaschassociates.com/49101web/49101libraryresources.htm
http://www.kaschassociates.com/49101web/2009OnlineAdvertisingResources.htm
Online Conference 4.0
Types of Interactive Advertising
What strategies and tactics are available to message designers interested in working in computer-mediated advertising?
Navigate and examine the list of general strategies which can be harnessed when engaged in interactive advertising.
http://www.kaschassociates.com/49101web/2009TypesofInternetAdvertisingMaster.htm
Requirements:
1. For TWO of the adverting strategies below write a one page assessment for each strategy or type of advertising:
defining the nature of the strategy (images and examples will need to be embedded in your answer),
describe the strengths of the strategy and
discuss the potential limitation of the strategy.
The list of strategies and some resources can be founds at http://www.kaschassociates.com/49101web/2009TypesofInteractiveAdvertisingMaster.htm
2) Find a new form of type of advertising not on the list. Write a one page assessment defining the nature of the strategy (images and examples will need to be embedded in your answers), and the potential strengths and limitations of the strategy.
3) Specific Requirements for
each mini-essay
at least 1 page (250 words of text)
contain at least 2 images
contain at least 2 hyperlinks
integrate two uses of statistic/metrics/charts/graphs
contain at lest two (25-50 word quotations from authority) (do not cite URL's if author is unknow)
contain at least 5 references for each one page essay (please at end of each essay)
Use APA style (10 points off if correct APA style is not employed
Use Arial 10 point font and single space
4) Post completed assignment to the discussion forum as a hypertext attachment for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.
5.Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your coursemates who respond to your work.. You must respond to any response the instructor makes to any of your posts.
6) Email assignment tot he instructor. ckasch@kaschassociates.com
Online
Conference 5.0
Advertising in Consumer-Generated Media
Requirements:
Navigate and Read:
http://www.kaschassociates.com/49101web/2008ConsumerGeneratedMediaResources.htm
These resources are 1) Overview Essays Written By Students (scroll past the sections on internet history in these papers)
2) Resources from the internet
Write an essay in which you
1) Answer the question: What is Consumer-Generated Media? (1 page)
2) Answer the question: What are the promises and potential perils of CGM as a advertising medium (2 pages)
3) Select one form of consumer generated media and discuss its potential as an advertising medium e.g. current trends, specific examples, potential effectiveness, strengths and limitations, future trends,and so forth. (2 pages)
NO ONE CAN WRITE ON THE SAME TYPE, FORM OR EXAMPLE, SO EMAIL ME WITH YOUR TOP THREE CHOICES. FIRST COME, FIRST SERVE.
Current forms of consumer-generated media you might consider
focusing on might include blogs, podcasting, social networks, user-generated
video (Google, youTube MetaCafe,break.com), invitational advertising (companies
invite consumer to create advertisements), Wikis, Internet Forums
(Message Boards/Discussion Forums) or any other type of consumer-generated
content which has emerged in the last couple of years.
4)
Specific Requirements for the essay
at least 5 pages (1000 words of text)
contain at least 5 images
contain at least 10 hyperlinks (embeeded not at end of essay)
integrate two uses of statistic/metrics/charts/graphs
contain at lest 5 (25-50 word quotations from authority) (do not cite URL's if author is unknow)
contain at least 10 references
Use APA style (10 points off if correct APA style is not employed
Use Arial 10 point font and single space
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.
Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.
Email copy of assignment to ckasch@kaschassociates.com
Online Conference 6.0
Wireless and Mobile Advertising
1) You have been sent an invitation to joint 49101 Interactive Advertising
2) Join Wetpaint (its free) I think they will even remove the advertising for educational users,
they do not want to distract student attention away from important course content, so they
say.
3) You will see in the left hand frame individual sections of a collaborative document written
by students which was last updated in 2005.
4) It was kind of stupid to let it slide four years, but in 491 we were looking at
consumer-generated and advertising in virtual worlds, and in 17 days during a May
or January term one has to try to keep reasonable work loads.
5) The
document can also be found on the net at:
Navigate to
and Read
http://www.kaschassociates.com/wireless/WirelessMasterContents.htm
http://www.kaschassociates.com/wireless/wirelessmaster.htm
This is a collaborative document written by students, last updated in 2005
6)
Your task is to make an individual contribution to the document, amplifying, elaborating,7) You
should briefly overview the tutorials, or create your own site, and play
around editing
editing your own document if you prefer to learn by trial and
error. It is pretty intuitive or
i would not use it in a three-week course
8)
Just like in Blackboard, write out your contributions in Word, before you cut
and paste into
Wetpaint. and also post your contribution tot he discussion
forum.
9) If
you have questions or problems using Wetpaint, email me or post them to the
discussion
forum, and we will figure them out. This is the first time I
have used this particular
collaborative writing program.
Specific requirements:
4)
Specific Requirements for your contribution to the collaborative document
must add at least 750 words to the documents (3 pages)
contain at least 3 images
contain at least 5 hyperlinks (embeeded not at end of essay)
one of your hyperlinks should be to a vidoe (YouTube, Google, ect)
integrate two uses of statistic/metrics/charts/graphs
contain at lest 3 (25-50 word quotations from authority) (do not cite URL's if author is unknow)
contain at least 9 references
Use APA style (10 points off if correct APA style is not employed
Use Arial 10 point font and single space
Wetpaint Strategies
1) Embed images in 1 x 1 tables before you "cut and paste" in to Wetpaint of you can upload the image or video from a photo-album and insert from there.
2) Email me and the class any email hints or strategies as you discover them.
3)
Notice there are headers and subheaders in the left hand frame. You have
to click on the
header if you want to had a sub-head to an existing chunk of
text.
For example, in the left hand frame you will see
Interactive Advertising
Smart Phones
E-coupons
Personal Data Assistants (PDA''s)
Kioks
Virtual shopping malls
GPS
If you want to add a new subheader after GPS, you would first need to click on Interactive Advertising and than add new page
If you wanted to add a new header under Smart Phones, you could have to click on Smart Phones, and than click add new page, and give your page an appropriate title of heading
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.
Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.
Email copy of assignment to ckasch@kaschassociates.com
You should not write a general essay on wireless communication. You should t focus on a specific area convergence of interactive advertising and wireless communication.
The Internet is pretty self-indulgent. It is often at its best when it writes about itself. The information necessary to write this hypertext essay should be able to be completed by harnessing the power of the search engines. See the forum for specific requirements.
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting. Read and respond to least three other posts to the discussion forum for this particular Online Conference. "None of us is as good as all of us
Assignment Storehouse: Not Operative This Course
Action Assginment 7.0 Final Project
Online Conference 8.0 will be announced during the course of the class. It will NOT require any new work or new writing, but rather will you require that you to engage in a collaborative writing project, in which all members of the class integrate work they have written thus far in the course into a unified and coherent whole. This action asignment will be due the final day of the course.
Wireless and Mobile Advertising
Navigate to
and Read
http://www.kaschassociates.com/wireless/WirelessMasterContents.htm
http://www.kaschassociates.com/wireless/wirelessmaster.htm
This is a collaborative document written by students, last updated in 2005
Your task is to make an individual contribution to the document, amplifying, elaborating,updating OR adding to particular sections of the document elaborating the implications of wireless technology for advertising That is to write paper where you explore the possibilities of wireless communication and interactive advertising. You can choose to explore or amplify any aspect of wireless communication and interactive advertising discussed in the collaborative essay or you can boldly go where no woman or man has gone before and explore new possibilities between interactive advertising and wireless communication.
You should not write a general essay on wireless communication. You should t focus on a specific area convergence of interactive advertising and wireless communication.
The Internet is pretty self-indulgent. It is often at its best when it writes about itself. The information necessary to write this hypertext essay should be able to be completed by harnessing the power of the search engines. See the forum for specific requirements.
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting. Read and respond to least three other posts to the discussion forum for this particular Online Conference. "None of us is as good as all of us
Ubiquitous Computing: Implications and Possibilities for Advertising
This Online Conference is designed to give you the opportunity to think about an important issues facing the field of advertising in the interactive media age. This paper should be the result of a good deal of "library" and "online research about the issue. Because this part of our field is new, necessarily a good deal of your reference material will be from the Internet and from trade press sources such as newspapers and publications such as Interactive Age. In additional if you visit local bookstores such as Borders or Barnes and Noble you will find a growing list of books on related subject matter. Your paper must address the topic of "The Implications for Advertising of Ubiquitous (Pervasive) Computing and Radio Frequency Identification (RFID)." You may choose an appropriate title for your work, but the content must conform to the topic above. You will want to pay particular attention to the historical development of the WWW from commercial and noncommercial perspectives as well as current indicators of the state of advertising on the WWW as a basis for projecting to the future. Essentially you are to address two central questions: 1) What is ubiquitous/pervasive computing? and 2) What are the implication and what possibilities does pervasive computing for advertising and the advertising industry? See the forum for some potential resources.
Specific Requirements
at least 2 pages of text (500 words)
contain at least on image per page
contain at least 2 hyperlinks per page
contain at least two uses of statistics
contain at least five 25-50 word quotations from authority
contain at least 5references
Post completed assignment to the discussion forum as a hypertext attachment for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting. Read and respond to least three other posts to the discussion forum for this particular Online Conference.. "None of us is as good as all of us."
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Assignment
7.0
Wireless and Interactive Advertising
Navigate to
and Read
http://www.kaschassociates.com/wireless/WirelessMasterContents.htm
http://www.kaschassociates.com/wireless/wirelessmaster.htm
This is a collaborative document written by students, last updated in 2005
Your task is to make an individual contribution to the document, amplifying, elaborating,updating OR adding to particular sections of the document elaborating the implications of wireless technology for advertising That is to write paper where you explore the possibilities of wireless communication and interactive advertising. You can choose to explore or amplify any aspect of wireless communication and interactive advertising discussed in the collaborative essay or you can boldly go where no woman or man has gone before and explore new possibilities between interactive advertising and wireless communication.
You should not write a general essay on wireless communication. You should t focus on a specific area convergence of interactive advertising and wireless communication.
The Internet is pretty self-indulgent. It is often at its best when it writes about itself. The information necessary to write this hypertext essay should be able to be completed by harnessing the power of the search engines. See the forum for specific requirements.
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting. Read and respond to least three other posts to the discussion forum for this particular Online Conference. "None of us is as good as all of us
Advertising in Second Life and Virtual Worlds
Second Life is a well known virtual environment in which people create 3D avatars as representations of themselves, build structures and objects, and socialize. Virtual worlds like Second Life are new frontiers. Second Life has a flourishing economy and hundreds of thousand of users doing everything from teaching and taking university courses to shopping at virtual American Apparel and Nike to running a night club. In the future, virtual environments may become a substantial part of our online existence and perhaps a viable space of advertising.
There is no cost to you to go to Second Life and create an account and avatar. You will have to download a rather large client program that you run on your own computer when you log in. If you want to experience this environment directly, be advised that Second Life generally requires a graphics card which is only found on computers less that two years old and broadband.
The completion of this assignment DOES NOT require that you enter the virtual world, "play the game, or experience the "metaverse."
Additional insights about Second LIfe can be found without playing the game by searching youTube. For example, http://youtube.com/watch?v=8NOHRJB9uyI
Linden Labs, the company that owns Second Life, makes money by selling virtual real estate and services like uploading your own media for display. It's a big and complex environment. . There are "griefers" who can pull pranks on the unsuspecting. There are certain regions which allow weapons much like a video games which can be use to "blast other residents. There are many "mature" areas in which there may be avatar without any clothing and the where simulation of sexual activities may be open and graphic ("cartoon sex"-"beep-beep" :))
However, for the most part, the
people you meet in Second Life are helpful and eager to assist you in finding
your way. everyone in the Second Life world had to go through the same learning
process. Devote a couple of hours, at least, to exploring. You can't do it in
ten-minute bursts. Create an avatar and try to customize it. Use the search
facility to explore the virtual world. Learn to walk, fly, and move your
"camera" -- your point of view. Hint -- pointing at objects and control-clicking
(command-clicking on Macs) on the object often reveals a menu. Try the "touch"
and "edit" options on one of the pie-chart menus that appear.
The resources below can be helpful.
Howard Rheingold's video introducing his office in Second Life
Amy Bruckman's students' selection of articles on Second Life
Please feel free to visit Second Life if you have the desire and the graphics capability on your machine and share with us your personal observations about the possibilities of this virtual world as a medium for advertising. However, the resources, furnished below will enable you to complete this assignment without any participation in the virtual world. In you want a general overview of what Second Life is all about, I would recommend "googling" secondlife.ppt in order to find a PowerPoint presentation which furnishes an overview/orientation, or by going to YouTube or Google Video and finding a video clip which furnishes an orientation or brief glimpse of the nature of this particular virtual world.
Requirements:
Navigate and Read:
http://www.kaschassociates.com/49101web/2008SecondLifeMasterPromisePeril.htm
This is an "group essay" written by a previous 491 class. It is pretty much an "average bear" effort, but will furnish a starting point for our purposes.
Your task is write two 250 word essays. Each essay should answer or focus on only one of the following questions.
1) What are the promises of advertising in Second Life? Argue and give reasons why companies and advertisers should consider SL and other virtual worlds as a medium for advertising?
2) What are the perils and challenges for companies considering establishing a presence or advertising in SL? Argue and give reasons why companies and advertisers should avoid SL and other virtual worlds as a medium for advertising?
and/o4
3) What are the types of advertising which are used in SL and what are some types of advertising that might potentially be used in SL?
Specific Requirements For Each
Contribution to the Group Essay
at least 500 words of text
contain at least 2 images per page
contain at least 4 hyperlinks
embedded in the essay
contain at least two uses of
statistics (charts and graphs)
contain at least four 25-50 word quotations from authority (do not cite URL's if author is unknown)
Use as least five sources. Cite your sources using APA style (No credit is sources are not cited in correct APA style)
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting.
Read and respond to least three other posts for this particular Online Conference. Respond at least once to any of your courses makes who response to your work.. You must respond to any response the instructor makes to any of your posts.
Email copy of assignment to ckasch@kaschassociates.com
Online Conference
Pivotal Terms in Interactive Advertising
Navigate and scan
http://www.kaschassociates.com/49101web/2005PivotalTerms.htm
Select five key terms of concepts from the list.
Try to pick substantive terms that require greater explanation and which are not self explanatory.
Write a definition for each of the 5 terms which is at least 200 words in length.
Use at least 5 sources. Cite your sources. Use APA Style
Remember there are a number of different ways to define a term or concept: definition by authority, definition by function, definition by type, definition by effects, definition by component parts, definition by example, definition by point of origin, definition by analogy (literal and figurative) definition by operational criteria and so forth Harness the power of the Internet to construct your answers
Online Conference
Abstract Interactive Advertising Model
http://www.jiad.org/vol1/no1/rodgers/
Write an 1000 word abstract
What questions would you ask the authors if you could? What don?t you understand?
Main theme/purpose -Why is this article being written, anyway?
Theoretical Orientation-describing the theoretical approach(es) of the article. What theory(s) is/are being tested or examined in the article? Background literature to support research
Central Assumptions/Arguments
Significance of Study and Directions for Future Research
Describe practical implications and applications of the article How is or can the article be applied in interactive advertising contexts?
What is interactive advertising? There are a number of different ways of defining a concept. For example, definition by dictionary, definition authority, definition by type(s), definition of example, definition by function, definition by component parts, definition by literal analogy, definition by figurative analogy, definition by negation, so forth. Harness the power of the ?net? and construct a definition of interactive advertising using these different types of definitions. In other words what is interactive advertising? What are the defining characteristics of interactive advertising? What are the types of interactive advertising? What is interactivity? What is advertising? How is interactive advertising similar to and different from other types of advertising? Write a 750 word essay in which you construct a comprehensive definition of interactive advertising.
Harness the resources of the "net" and the search engines. Use as least five different sources. Cite yours sources. Use APA style. Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting. Read and respond to least three other posts to the discussion forum for this particular Online Conference. "None of us is as good as all of us
Assignment
7.0
Wireless and Interactive Advertising
Navigate to
and Read
http://www.kaschassociates.com/wireless/WirelessMasterContents.htm
http://www.kaschassociates.com/wireless/wirelessmaster.htm
This is a collaborative document written by students, last updated in 2003
Your task is to make an individual contribution to the document, amplifying, elaborating,updating OR adding to particular sections of the document elaborating the implications of wireless technology for advertising That is to write paper where you explore the possibilities of wireless communication and interactive advertising. You can choose to explore or amplify any aspect of wireless communication and interactive advertising discussed in the collaborative essay or you can boldly go where no woman or man has gone before and explore new possibilities between interactive advertising and wireless communication.
You should not write a general essay on wireless communication. You should t focus on a specific area convergence of interactive advertising and wireless communication.
The Internet is pretty self-indulgent. It is often at its best when it writes about itself. The information necessary to write this hypertext essay should be able to be completed by harnessing the power of the search engines. See the forum for specific requirements.
Post completed assignment to the discussion forum for review and discussion by other students enrolled in Communication 491 Edit and spell check writing before posting. Read and respond to least three other posts to the discussion forum for this particular Online Conference. "None of us is as good as all of us