Types of  Online Advertising
Banners

Look for the three different types of banners: static, animated and interactive banners.

Washington Post http://www.washingtonpost.com - Check this site out to see how they insist of putting the words "advertisement’ on top of the banner ads, especially in the Style section

Women’s Wire http://www.womenswire.com - This site not only uses yet another banner size layout, they also have more targeted ads towards a specific niche market, in this case young professional women.

Building Better Banners

These are companies that are providing the technology to be more interactive banners.

Zappa http://www.zapadigital.com Tools to build Java Banners

Intervu - http://www.intervu.com Video streaming in banners

First Virtual - http://www.vtag.com VirtualTAG which allows financial transaction in banner

Rich Media Site Turboads www.turboads.com
Description: This site covers everything involved in rich media advertising

Resource Material on Banners

DoubleClick is an ad network that places banner ads on its network of sites it represents. DoubleClick has a great Learning Center with a great deal of banner tips and tricks http://www.doubleclick.com/learning_center/

10 Online Ad Tips http://www.doubleclick.net/learning_center/research_findings/effectiveness.htm A great run down on the top 10 tips for building better banners. If there is only one page you visit on this site, this is it.

Eyescream's Banners http://www.eyescream.com/banners.html This irreverant interactive agency analyzes its banners with a keen eye to what works and lots of humor

Four Corners Effective Banners http://www.whitepalm.com/fourcorners A site dedicated to examining the fine art of creating banners

Banner Tips e-mail list http://www.whitepalm.com/fourcorners/joinlist.shtml A free email newsletter produced by the folks who put together the "Four Corners Effective Banner Site