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Inside The Minds
The Perspective of Don Peppers and Martha Rogers

Marketing 1:1 Don Peppers and Martha Rogers' Web site

History

Schrage, Michael: Is Advertising Finally Dead? In Wired 2.2 (1994)

Crichton, Michael: Mediasaurus - about the future of media in WIRED 1.4

Permission Marketing

    Schrage, Michael, Panel Dicussion Permission MarketingWired 7.05: Must Read

One to One Marketing

Academic Work by Christian Orstead

BroadVision - the leading provider of One-to-One software solutions for the Web.

Other Articles on One-to-One and the Future of Marketing, Media and Organizations

Allen, Michael: Allen.com - personal Web site, with some excellent articles by the Author of Guide to One-To-One Web Marketing.

Schrage, Michael (1997): The Relationship Revolution from the Merrill Lynch Forum

Examples of One-to-One Web sites

Amazon.com Books  
Book recommendation features based on buying history.
American Airlines:  Built on a Broadvision One-to-One platform, this site tailors 8.000 bits of content to the dynamic profiles of individual visitors.