Marketing and Advertising Resources
Ad Innovations.
Discusses web advertising techniques and strategies.
Advertising Online: The Web Presence Resources & Information Site. Provides online advice regarding web advertising.
Advertising on the Web.
This was a research project to answer the questions: What are the main
differences between the Web and traditional mass media from and adv
perspective and how should the Web be used for advertising.
Channel Seven www.channelseven.com
Description - This site is a bit of everything, from articles and media kits to
a listing of the top interactive agencies. I highly recommend checking out the
section that reviews ad campaigns.
ClickZ www.clickz.com
Description - This site is a daily zine on the Internet advertising industry.
You can also receive it daily as email. Great articles written by industry
leaders. A must read. Check out their other publications and past articles in
their archives.
Cybersight Services Information
Digital Edge
Provides research and information about the Internet. Sponsored by the
Newspaper Association of America.
Media Central www.mediacentral.com
Description - Advertising and marketing media news
Net.Value.
Articles and case studies about web strategy.
Print Publications
Related to Business Use of the Internet.
Lists books and periodicals, along with prices and links to the publishers.
Tenagra's Marketing Resources http://marketing.tenagra.com
Description - A resource area with lists and links to Internet advertising and
marketing books and periodicals from the company that hosts the online ad
discussion list
Web Marketing Info Center www.wilsonweb.com/webmarket
Description - Wilson Internet Services resource area with links to hundreds of
articles on web marketing
University of Texas "Advertising World" http://advweb.cocomm.utexas.edu/world/
Description - The self proclaimed "most extensive collection of
advertising-related links on the Web!"
WWW User Surveys.
Find out about who's using the Web.
Internet Advertising Bureau www.iab.net
Description - The leading association for the Internet advertising industry.
Internet Direct Marketing Association www.idmb.org
Description - A new organization which is just forming to lead the industry in
the area of Internet direct marketing.
Fast Forward Organization http://www.fastinfo.org/
Description - This is a new organization that was formed as a result of the
P&G Sponsored Fast Summit www.fastsummit.com/pages/index.cgi/fastsummit,
subtitled "Future of Advertising Stakeholders Summit" which occured in
August 1998.
e-land.
Links and resources to help you do business on the web.
Electronic Commerce and Web Research Report
Electronic Marketing.
Lists numerous resources concerning e-marketing.
eMarketer
Provides e-advertising report, free weekly newsletter, list of top
e-business sites, new e-marketing strategies, and other on-line business
resources.
EZine Factory.
The latest Internet marketing techniques.
Internet Advertising Resource Guide
Internet Directory.
Free list of classified as sites.
Internet Resources for Online Promotions