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Inside The Mind 

The Perspective of Donna Hoffman

 

  1. Hoffman, D.L., T.P. Novak, and P. Chatterjee (1995), "Commercial Scenarios for the Web: Opportunities and Challenges," Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce, 1(3). 
  2. Hoffman, D.L. and T.P. Novak (1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations" Journal of Marketing, 60 (July), 50-68. 
  3. Hoffman, D.L., W.D. Kalsbeek and T.P. Novak (1996), "Internet and Web Use in the United States: Baselines for Commercial Development," Special Section on "Internet in the Home," Communications of the ACM, 39 (December), 36-46. 
  4. Hoffman, D.L. and T.P. Novak (1996), "A New Marketing Paradigm for Electronic Commerce," The Information Society, Special Issue on Electronic Commerce, 13 (Jan-Mar.), 43-54.
  5. Novak, T.P. and D.L. Hoffman (1997), "New Metrics for New Media: Toward the Development of Web Measurement Standards," World Wide Web Journal, Winter, 2(1), 213-246. 
  6. Hoffman, D.L. and T.P. Novak (1998), "Bridging the Racial Divide on the Internet," SCIENCE, April 17.
  7. Hoffman, D.L., T.P. Novak, and M.A. Paralta (1999), "Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web," forthcoming, The Information Society.
  8. Hoffman, D.L., T.P. Novak, and M.A. Peralta (1999) "Building Consumer Trust in Online Environments: The Case for Information Privacy," forthcoming, Communications of the ACM..
Invited Journal Articles:
  1. Hoffman, D.L. and T.P. Novak (1996), "Perspectives: The Future of Interactive Marketing," Harvard Business Review, 74 (November-December), 161.
  2. Hoffman, D.L. (1991). Review of Four Correspondence Analysis Programs for the IBM PC. American Statistician, 45 (4), November, 305-311.
  3. Hoffman, D.L. & Novak, T.P. (1988). A short SAS macro for performing the basic equations of correspondence analysis. TRAC, 7(3), Computer Corner, 93-94.
Book Chapters:
  1. Novak, T.P. and D.L. Hoffman (1997) "Advertising and Pricing Models for the Web," in Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, Deborah Hurley, Brian Kahin and Hal Varian, eds. Cambridge: MIT Press, forthcoming
  2. Hoffman, D.L. & Steenkamp, J.B. (1994). "Marketing and Quality," chapter 31 (Noel Capon, ed. Marketing Section). In AMA Management Handbook, Third Edition, Rod Willis (Ed.) American Marketing Association.
  3. Steenkamp, J.B.E.M. & Hoffman, D. (1994). "Price and Advertising as Market Signals for Service Quality." In Service Quality: New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver (Eds.), Sage Publications.
  4. Hoffman, D.L., de Leeuw, J. , & Arjunji, R.V. (1994). "Multiple Correspondence Analysis," In Advanced Methods of Marketing Research, Richard P. Bagozzi (Ed.), Blackwell.
  5. Hoffman, D.L. & Perreault, W.D., Jr. (1987). The Multidimensional Analysis of Consumer Preference and Perception Data. In Multidimensional Scaling: History, Theory, and Applications, F.W. Young and R. M. Hamer (Eds.), Lawrence Erlbaum Associates, Inc.
  6. Young, F.W., Null, C., Sarle, W., & Hoffman, D.L. (1982). Interactively Ordering the Similarities Among a Large Set of Stimuli. In Proximity and Preference: Problems in the Multidimensional Analysis of Large Data Sets, R.D. Golledge and S.N. Rayner (Eds.), University of Minnesota Press.
Papers Under Review:
  1. Anand, N., D.L. Hoffman, and T.P. Novak, "Interpretive Stance In Inchoate Industries: Preliminary Evidence From The World Wide Web Publishing Industry," under review, Administrative Science Quarterly.
  2. Hoffman, D.L., T.P. Novak, and R. Purcell, "Reinventing Internet Advertising: From CPMs to Results," under review, Harvard Business Review.
  3. Hoffman, D.L. and T.P. Novak, "Bridging the Digital Divide: The Impact of Race on Internet Access and Use" under review, Science.
  4. Hoffman, D. L., T.P. Novak, and M.A. Peralta, "Building Consumer Trust in Online Environments: the Case for Information Privacy," under review, Communications of the ACM.
Research in Progress:
  1. Novak, T.P., D.L. Hoffman, and Y.F. Yung, "Modeling the Structure of the Flow Experience Among Web Users," to be submitted to Marketing Science.
  2. Hoffman, D.L. and T.P. Novak, "The Role of Skill and Challenge in Online Search and Purchase Behavior," to be submitted to the Journal of Marketing Research.
  3. Anand, N., D.L. Hoffman, and T.P. Novak, "The Interpretive Systems Model of Organizing: Test of a Typology," to be submitted to Academy of Management Journal.
  4. Anand, N., D.L. Hoffman, and T.P. Novak, "Managing in Emerging Industries", to be submitted to Sloan Management Review.
  5. Hoffman, D.L. and T.P. Novak, "Restricting Speech in Cyberspace: Investigating the Commercial and Public Policy Impact of Internet Content Ratings."
  6. Novak, T.P. and D.L. Hoffman, "Validity of the Four- and Eight-Channel Models of Flow."
  7. Hoffman, D.L., T.P. Novak, and I. Simonson, "The Effectiveness of Bundled vs. Sequential Service Offers."
  8. Hoffman, D.L. and T.P. Novak, "Gender Differences in Internet Use."
  9. Novak, T.P., D.L. Hoffman, and A. Venkatesh (1997), "Diversity On The Internet: The Relationship Of Race To Access And Usage."