Communication 491-01
Advertising & Marketing in Computer-mediated Environments

 

Inside The Mind Of John Hagel

Selected Bits

Book Reviews Net Gain

    Of  Piranha Economics and Virtual Communities
    It Takes A Village -Lou Gor - Inside Business
    Rewired
    Virtual Communities: Benchmark For Success Online By Bill Rosenblatz
    Virtual Communities: Commercial Virtue?

Interviews

    With Scott Kirstner, To Know Me Is To Pay Me, Webmaster Magazine
    Interview With John Hegel and Arthur Armstrong

Articles and Essays

    Placing Your Bets On Electronic Networks

Critiques

   Mega-Collaboration vs Community