The best way to stay up on the fast past Internet advertising industry is to diligently read the posts in the leading industry mailing lists.  Your first activity is to subscribe to a couple of these mailing lists. These lists are extremely active. You might want to subscribe to the digest version of the lists to cut down on the traffic these lists will generate to your email box.

1)   Internet Advertising Discussion List www.internetadvertising.org/

 The Internet Advertising Discussion List is the largest E-Mail discussion list focusing specifically on Internet Advertising, Internet Marketing and the successful promotion of businesses on the Internet. Over 5,000 subscribers in 72 countries around the globe receive our list in either a post by post format or in digest format each day.

     To Subscribe: fill out the form at www.internetadvertising.org/

2.  Internet Link Exchange Digest /www.ledigest.com
 
The LinkExchange Digest is a moderated discussion list meant to provide meaningful and helpful information to those engaged in building traffic to their web sites. Discussions center on the topic of web site promotion on the Internet and World Wide Web, which will of course include banner advertising.

         To subscribe: mailto: subscribe-digest@ledigest.com )

3. Online Advertising Discussion www.o-a.com

The Online Advertising Discussion List focuses on professional discussion of online advertising strategies, results, studies, tools, and media coverage. The list also welcomes discussion on the related topics of online promotion and public relations. The list encourages sharing of practical expertise and experiences between those who buy, sell, research and develop tools for online advertising; as well as those providing online public relations and publicity services. The list also serves as a resource to members of the press who are writing about the subject of online advertising and promotion.

     To Subscribe: Subscription form available at http://www.o-a.com

4.  ClickZ Today http://www.clickz.com/

Newsletter Description:Daily headlines fromthe ClickZ network of online publications on Internet advertising and marketing. 

5.  ICONOCAST www.iconocast.com

A free weekly e-cast (mail list) that chronicles the Internet’s impact on traditional marketing. It contains data-rich market overviews designed to help readers understand key trends, plus The Jacobyte, an insider column.

     To Subscribe: Subscription form available at http://www.iconocast.com

6.  Adventive www.adventive.com

Newsletter Description: Subtitled "Adapting to the Internet: Reports from the Inside," this newsletter features stories by veteran and visionary web marketer John Audette.

      To Subscribe: mailto:join-adventive@list.mmgco.com

7.  EventWeb www.eventweb.com

The EventWeb Mailing List offers interactive marketing guidance to meeting, conference and trade show promoters. If you are responsible for creating a Web site to promote your upcoming events, you will want to subscribe to EventWeb. You will be joining over 1,200 industry professionals from more than 28 countries. EventWeb Mailing List participants receive a new issue of the EventWeb Newsletter every week. You will find informative reviews and ample links to the best conference promotion Web sites. Plus, each issue includes timely news and cutting-edge advice that will help you develop more successful interactive marketing program

       To Subscribe: Subscription form available at http://www.eventweb.com