491 -01 Advertising and Marketing in Computer-mediated Environments

    Measurement and Audience and Market Analysis

WEB MEASUREMENT

Web Trends - http://www.webtrends.com
Hit List (Market wave) - http://www.marketwave.com
Net. Analysis (Net Genesis) - http://wwwnetgenesis.com
Net Line (I/Pro) - http://www.ipro.com

GVU(http://www.cc.gatech.edu/gvu/user_surveys/), be sure to click on the 8th survey, which is the latest.

CommerceNet (http://www.commerce.net) click on the 'Research Center' link for information on Internet statistics that will be used for the basis of class discussions

Nua Internet Surveys is the authoritative source online for information on Internet demographics and trends. Its information reaches 150,000 people every week and has been translated into Russian, German, Greek, Portuguese, Italian, Hebrew and Spanish. Nua Internet Surveys is a database of over three years information gathered and collated by Nua.

CommerceNet/Nielsen Media Research Internet Demographic Survey
Internet Domain Survey
Hermes Project (Commercial uses of the Web)
Internet Statistics, Research project by MIT student Matthew Gray.
Internet VALS (Who Uses the Internet)
Matrix Information & Directory ServicesComposition, content, & users of the Internet
Survey-Net

AUDITING

ABC - http://www.accessabc.com
BPA International - http://www.bpai.com
I/AUDIT - http://www.ipro.com

 AD SERVER/MANAGEMENT OPTIONS

Central Ad - http://www.centralad.com
Ad Cafe - http://www.infohiway.com/adcafe/adcafe1.htm
Accipiter - http://www.accipiter.com
AdKnowledge - http://www.adknowledge.com
NetGravity - http://www.netgravity.com
Solbright - http://www.solbright.com

 TARGETING

Aptex's SelectCast Technology - http://www.aptex.com
Firefly - http://www.firefly.com
Net Perceptions - http://www.netperceptions.com

 THE RATING GAME

Media Metrix - http://www.mediametrix.com
NetRatings - http://www.netratings.com