GPS (Global Positioning System) technology would play a large role in how the virtual shopping mall operates. All cell phones sold by 2005 will have GPS chips installed in them. To guard against unwanted wireless spam, the consumer would sign up (opt-in) to receive alerts or offers on their phone from the shops or restaurants that they are interested in the mall.
Financed or Sponsored Services
In this method, the consumer receives free services, for example news updates or voicemail. In exchange, the consumer is exposed to advertising. Not unlike more traditional media such as television or radio, this method may prove quite successful.
One popular field in financed services is so-called event sponsoring. Here the consumer might subscribes to information from a particular event, such as a sports event, and advertisers get to be the sender of the news updates or score results. This tactic was used in the Euro 2000 Football Tournament with mixed results.
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