PDA

PDA (Personal Digital Assistant)

Description

Image or text ads are delievered to a user's PDA

Available run-of-site

Ads allow users to respond by clicking through (PDA - image - click - through)

Image grey scale or color is available to offer.

More information than mobile phone

More rich ad media

CO-OP Ad

Description

Car navigation method + Advertising

Integrated PDA functions into its vehicle electronics

Basically, it's designed to help a driver by providing that service such as telephoning, address book, route planning and guidence, internet, and emergency assistance etc.

MINI is a good example employing this integrated PDA functions. You can see the simulation at http://www.mini.com/COM/en/themini/pda/index.html

A driver would like to have Mcdonald's burger and may enter a zip code. By user clicking a Zip code on, it automatically went off to find the Mcdonald store in the region she specified

Suppose you like Starbucks and at 2pm you usually have your cafe mocha. You're their regular customer. You're going to get a phone call from the local Starbucks about 1:55pm. They might say "hi, if you just make a right turn right now you're going to receive a 10 % discount."