Intoduction/Orientation  
   
History and Evolution  
   
Types of Wireless Networks  
   
Wireless Technology  
   
Wireless Technologies: Applications  
        Rural Applications  
        Urban Applications  
        Work and Organizations  
         Education  
         Entertainment  
         Law Enforcement  
   
Interactive Advertising  
   
        Orientation and Advantages  
   
       Wireless Advertising and Integrated Marketing Communication  
   
         Devices as Context for Advertising  
               Smartphones  
               E-Coupons  
               PDA's  
               Kiosks  
               The Mall  
               GPS  
               Emerging Technologies  
   
   
         Interactive Advertising Strategy  
   
            The Promises of Interactive Advertising  
            The Challenges and Limitations of Interactive Advertising  
            Future of Interactive Advertising  
   
           References